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Added 2 mins ago
FH
Manager, Clinical Operations & Program Services
Fraser Health
Surrey, BC
- Full-time
Participates in strategic operational initiatives, project planning, clinical services development and the development of short and long term tactical clinical, operational or service…
Added 2 mins ago
FH
Manager, Clinical Operations & Program Services
Fraser Health
Surrey, BC
- Full-time
Participates in strategic operational initiatives, project planning, clinical services development and the development of short and long term tactical clinical, operational or service…
Added 2 mins ago
UO
HR Manager
University of British Columbia
Vancouver, BC · UBCV | David Strangway Building (STRG)
- $7,158.42 to $10,292.25 CAD / month
- Full-time
The Human Resources Manager is responsible for managing the day-to-day human resources operations of the Department of Family Practice and ensuring effective, consistent, and compliant HR…
Added 17 mins ago
Project Coordinator
Sonepar
Winnipeg, MB
…controlling project activities, under the direction of the Branch Manager. The Project Coordinator provides support to ensure the smooth execution of projects by documenting, record…
Added 17 mins ago
Senior Data Analyst
Government of Alberta
AB
Lead initiatives that leverage data analytics to optimize program delivery and improve service outcomes within Traffic Safety Services operations.
Added 17 mins ago
P
Client Segment Strategy & Execution
Procom
Toronto, ON
- $60 to $64 CAD / hour
- Contract
We are seeking a strategic, results-driven Senior Manager to lead growth, engagement, and client experience strategies across two priority client segments, including the Canadian Defence…
Added 47 mins ago
BC
Project Manager (Construction Manager) Ontario Line
Bantrel Co.
Toronto, ON
- $150,000 to $170,000 CAD / year
- Full-time
Bantrel Infrastructure, is a key sub-vendor to Bechtel, have been appointed the Delivery Partner within an integrated team with the customer, Metrolinx, for the Ontario Line Subway (OLS)…
Added 47 mins ago
General Manager PWLCL
Connecting Care (2000) Inc.
Cold Lake, AB
The General Manager serves as an ambassador of the company and is responsible for day-to-day administration of services; financial operations; planning, development, implementation;…
Added 47 mins ago
OP
Major Accounts Manager
ORA Partenaires
London, ON
- Full-time
The Major Accounts Manager is responsible for managing relationships with the company's strategic customers while overseeing activities related to purchasing, invoicing, inventory…
Added 47 mins ago
S
Senior Project Manager
SPECTRAFORCE
Toronto, ON
- Contract
We are seeking an experienced Senior Project Manager to lead strategic investment and transformation initiatives supporting the Corporate Card business.
Added 47 mins ago
HG
National Manager, Finished Vehicle Operations
Hyundai Glovis Canada Inc.
Toronto, ON
- Full-time
The National Manager, Finished Vehicle Operations is a full-time, on-site role based in Toronto, ON, responsible for providing strategic leadership and oversight of GLOVIS Canada’s…
Added 47 mins ago
G
Gestionnaire de Formation / Training Manager
Genetec
Montreal, QC
- Full-time
…stratégiques avec les clients, des revues d'affaires régionales, des initiatives interfonctionnelles et des événements pertinents liés à l'industrie ou à…
Added 1 hour ago
OP
District Manager
Ontario Public Service Leadership | Leadership dans la fonction publique de l’Ontario
Sault Ste. Marie, ON
- $110,638 to $155,942 CAD / year
- Full-time
Join the Ministry of Natural Resources as a District Manager within the Regional Operations Division, the division responsible for delivering provincial resource management programs and…
Added 1 hour ago
SC
Senior Financial Analyst FP&A
Sleep Country
Brampton, ON
- Full-time
…delivering financial insights and decision support that drive strategic decision-making and optimize performance across our multi-channel business. Reporting directly to the Manager, FP&A,…
Added 1 hour ago
Sr Project Manager
The Canada Life Assurance Company
Winnipeg, MB · London, ON · Toronto, ON
Reporting to the Delivery Manager, the Senior Project Manager plays a critical role in providing delivery excellence and leadership on projects within the Corporate Technology Portfolio.…
Added 1 hour ago
Territory Sales Representative - Charlottetown
Molson Coors
Charlottetown, PE
Negotiate annual agreements for on- and off-premise customers to ensure profitability and success when assisting in the implementation of their strategic initiatives
Added 1 hour ago
NB
Content Marketing Advisor - Newsletter Products
National Bank of Canada
Montreal, QC
- Full-time
…experiences. You’ll apply content strategy across a range of initiatives, with ownership of the editorial strategy and management of our personal and business banking newsletters. This job…
Added 1 hour ago
NB
Content Marketing Advisor - Financial Literacy
National Bank of Canada
Montreal, QC
- Full-time
…experiences. You’ll apply content strategy across a range of initiatives, with a particular focus on bringing financial literacy to life through social media. This job allows you to have a…
Added 1 hour ago
M
Senior Manager, Technology Operations Centre
Moneris
Toronto, ON
- Full-time
The Senior Manager, Technology Operations Centre is responsible for leading the delivery of 24/7/365 technology operations, monitoring, observability, and incident management capabilities…
Added 2 hours ago
S
GIS Project Manager – ALTO project / Cadence
SYSTRA
Montreal, QC
- Full-time
The GIS Project Manager supports the delivery of enterprise geographic information system (GIS) initiatives across land-focused programs. This role is ideal for a delivery-oriented…
Added 2 hours ago
PS
Manager, Industry Development
Polaryn Solutions Inc.
Dartmouth, NS
- Full-time
Reporting to the Director of Partnerships & Industry Development, the Manager, Industry Development leads the delivery and expansion of COVE’s Innovation Challenges Program, and related…
Added 2 hours ago
M
Global GEO Manager
Manulife
Toronto, ON
- Full-time
The Global GEO Manager will be part of the Global Digital Marketing team and will help embed Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) across content,…
Added 2 hours ago
M
Senior Manager, GTO Strategy & Transformation
Manulife
Toronto, ON
- Full-time
…Ensure benefit claims remain defensible against source data as initiatives move from proposal through…
Added 2 hours ago
CL
Human Resources Manager
Community Living Oakville
Oakville, ON
- $75,000 to $90,000 CAD / year
- Full-time
Reporting to the Director of Human Resources, the Human Resources Manager is responsible for ensuring excellence in day-to-day people operations. This role leads the delivery of HR…
Added 2 hours ago
G
Gestionnaire de Formation / Training Manager
Genetec
Remote, Canada
- Full-time
- Remote
…stratégiques avec les clients, des revues d’affaires régionales, des initiatives interfonctionnelles et des événements pertinents liés à l’industrie ou à…

Manulife

Search Engine Optimization Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.

The ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.

Position Responsibilities:

Strategy & Leadership

Oversee all in-house SEO and GEO programs for North America.
Support other global SEO initiatives in partnership with international teams.
Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.

Execution & Delivery

Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.
Maintain delivery and implementation trackers across technical and content pipelines.
Flag and escalate blocked or delayed implementation items (technical or content).
Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.

Analytics, Reporting & Performance

Own end-to-end reporting for SEO/GEO performance and business impact.
Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
Build and deliver executive-level presentations for cross-functional and leadership teams.
Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations

Manage GEO/SEO content strategy and day-to-day operations.
Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
Maintain content delivery and implementation trackers to ensure quality and timeliness.
Establish and enforce Content QA processes.
Support Social Media team with GEO-focused social posts and content strategy.
Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.

Tools & Technology Ownership

Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
Hands-on daily use of:
- Google Search Console
- Adobe Analytics or Google Analytics
- SEMRush
- SiteImprove
- Server log analysis tools
- Screaming Frog
- Other enterprise-grade SEO technologies

Required Qualifications:

Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.
3-5 years of experience leading teams within a direct report or project management capacity.
Proven team management experience in a fast-paced environment.
Demonstrated success in driving exceptional organic performance and business results.
Strong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
Hands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.

Strong analytical and problem-solving skills.
Excellent communication and storytelling abilities for executive-level audiences.
Ability to influence and collaborate effectively with cross-functional partners.
Highly organized with strong attention to detail and comfort managing multiple parallel workstreams.
Outcome-driven mindset focused on measurable impact and continuous improvement.
Ability to thrive in a highly complex, matrixed global organization.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The SEO Manager will lead North American SEO and GEO programs while supporting global initiatives and coaching the SEO team. They are responsible for managing day-to-day operations, analyzing performance data, and collaborating with cross-functional teams to drive organic business results.

Requirements

Candidates must have at least 8 years of enterprise-level SEO experience in Retail, eCommerce, or Finance, along with 3-5 years of team leadership experience. Proficiency in technical SEO, content governance, and enterprise-grade analytics tools is required.

Skills

Search engine optimization
Technical SEO
Content strategy
Data analysis
Program management
Team leadership
Enterprise SEO
Google search console
Adobe analytics
Google analytics
SEMRush
Screaming frog
Agile methodologies
JIRA
HTML
Cross-functional collaboration

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
GEO
Technical SEO
Content SEO
Enterprise SEO
Retail
Ecommerce
Finance
Insurance
Google Search Console
Adobe Analytics
Google Analytics
SEMRush
SiteImprove
Screaming Frog
AEM
CMS
HTML
Agile
JIRA
Core Web Vitals
Schema
Log Analysis
Data Analysis
Forecasting
Reporting
Cross-functional
Strategy
Leadership
Marketing

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