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Added 7 mins ago
NF
Assistant Production Worker
New Flyer
Winnipeg, MB
- Full-time
New Flyer is North America’s heavy-duty transit bus leader, providing sustainable mobility solutions through transit buses, technology, and infrastructure. New Flyer is a subsidiary of NFI…
Added 7 mins ago
OC
Engineering Manager
OSCO Construction Group
Saint John, NB
- Full-time
…Engineering team. This role is ideal for an experienced engineering leader who is passionate about developing high-performing teams, driving continuous improvement, leading complex…
Added 7 mins ago
SC
SAP iXp Intern - Agile Developer, Business Data Cloud
SAP Careers
Vancouver, BC
- $18 to $36 CAD / hour
- Other
A customer-focused mindset - you care about product quality and the end-user experience
Added 22 mins ago
WhereTo - Senior Product Manager - Canada, Virtual
Flight Centre
Canada
WhereTo is seeking an innovative and results-driven Senior Product Manager to help shape the future of business travel. As part of a nimble, startup-minded team within Flight Centre Travel…
Added 22 mins ago
SI
SAP iXp Intern - Agile Developer, Business Data Cloud
SAP IT Business Systeme
Vancouver, BC
- $18 to $36 CAD / hour
- Internship
A customer-focused mindset - you care about product quality and the end-user experience
Added 22 mins ago
Head of Security Centre
Geotab
Oakville, ON
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help…
Added 36 mins ago
L
7733 - Seasonal Sales Help
Lids
Toronto, ON · Scarborough, ON
- $17.95 USD / hour
- Temporary
…Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind…
Added 36 mins ago
AR
Quality Engineer (Temp to hire) - Automotive Parts Manufacturer (KN36204)
Activ8 Recruitment & Solutions
Orangeville, ON
- Contract
Support new product introduction (NPI) and engineering changes by ensuring quality requirements are defined and met (APQP, PPAP as applicable)
Added 36 mins ago
P
Technical Sales Engineer (Electrical Power Solutions) (LB0010)
Potenco
Toronto, ON · Greater Toronto Area, Canada
- Full-time
Our client, a well-established and growing provider of electrical power solutions, is seeking a Technical Sales Leader / Regional Sales Manager to take ownership of a critical product line:…
Added 36 mins ago
MC
Senior Software Engineer - Brokerage Platform
Moomoo Canada
Toronto, ON · North York, ON
- Full-time
Moomoo Canada Financial Inc. (MFC) is a subsidiary of FUTU Holdings Inc. (NASDAQ: FUTU), a global leader in online brokerage and wealth management solutions. Moomoo is one of the most…
Added 36 mins ago
V
Sorter
Veolia
Edmonton, AB
- Full-time
…provider as well as hazardous waste and pollution treatment leader. It offers a full spectrum of water, waste, and energy management services, including water and wastewater treatment,…
Added 36 mins ago
Director, Sales & Commercial Effectiveness, Western Canada and Southwestern Ontario
Right Time Group of Companies
Canada
…tools, and best practices. This role will require a hands-on leader with a passion for developing high-performing sales managers and teams, coaching them to success, and ensuring that the…
Added 36 mins ago
ASSISTANT MANAGER
Boutique La Vie En Rose
Kamloops, BC
You are a natural leader who knows how to motivate a team;
Added 36 mins ago
ASSISTANT.E GÉRANT.E
Boutique La Vie En Rose
Vaudreuil-Dorion, QC
Tu es un.e leader dans l’âme et tu sais comment motiver une équipe;
Added 36 mins ago
ASSISTANT.E GÉRANT.E JUNIOR
Boutique La Vie En Rose
Pointe-Claire, QC
Tu es un.e leader dans l’âme et tu sais comment motiver une équipe; Tu as de l’entregent et tout un esprit d’équipe;
Added 36 mins ago
V
Fire Protection Sales Representative - Winnipeg, MB
Victaulic
MB
- Full-time
Victaulic, headquartered in Easton, Pennsylvania, is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex…
Added 51 mins ago
T
IT Architect II
TD
Mississauga, ON · Toronto, ON
- Full-time
…branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada,…
Added 51 mins ago
T
Senior Group Manager, Audit (ATH 1146)
TD
Toronto, ON
- Full-time
Added 51 mins ago
T
Customer Experience Associate
TD
Vaughan, ON
- Part-time
…branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada,…
Added 51 mins ago
C
Product Lifecycle Manager
Ciena
Ottawa, ON
- Full-time
Ready to lead from the front? This is a high-impact opportunity for a seasoned, commercially minded product leader who thrives on momentum, tackles ambiguity with confidence, and wants to…
Added 51 mins ago
TC
Associé en chef - Place Versailles - Temps partiel
The Children's Place
Place-Versailles, QC
- Part-time
…cash-wrap operations, opening and closing procedures, and acting as Leader on Duty (LOD). The Store Lead will represent the brand, operate in a professional manner, engage customers,…
Added 51 mins ago
B
Personal Banking Associate
BMO
Oshawa, ON
- Full-time
As a lobby leader, assists in conducting client conversations about banking services to recommend alternative banking channels and provide personal banking and investment advice.
Added 1 hour ago
T
Senior Group Manager, Audit (ATH 1146)
TD
Toronto, ON
- Full-time
Added 1 hour ago
O
Lead UX Developer (React)
OpenText
Waterloo, ON
- Full-time
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will…
Added 1 hour ago
KB
Dept Manager Freight Flow
Kent Building Supplies
Atholville, NB
- Full-time
Overnight Freight Flow Department Manager If you are a leader who thrives on coaching others, optimizing processes, and supporting a culture of safety and accountability, we invite you to…

Manulife

Search Engine Optimization Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.

The ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.

Position Responsibilities:

Strategy & Leadership

Oversee all in-house SEO and GEO programs for North America.
Support other global SEO initiatives in partnership with international teams.
Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.

Execution & Delivery

Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.
Maintain delivery and implementation trackers across technical and content pipelines.
Flag and escalate blocked or delayed implementation items (technical or content).
Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.

Analytics, Reporting & Performance

Own end-to-end reporting for SEO/GEO performance and business impact.
Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
Build and deliver executive-level presentations for cross-functional and leadership teams.
Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations

Manage GEO/SEO content strategy and day-to-day operations.
Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
Maintain content delivery and implementation trackers to ensure quality and timeliness.
Establish and enforce Content QA processes.
Support Social Media team with GEO-focused social posts and content strategy.
Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.

Tools & Technology Ownership

Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
Hands-on daily use of:
- Google Search Console
- Adobe Analytics or Google Analytics
- SEMRush
- SiteImprove
- Server log analysis tools
- Screaming Frog
- Other enterprise-grade SEO technologies

Required Qualifications:

Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.
3-5 years of experience leading teams within a direct report or project management capacity.
Proven team management experience in a fast-paced environment.
Demonstrated success in driving exceptional organic performance and business results.
Strong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
Hands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.

Strong analytical and problem-solving skills.
Excellent communication and storytelling abilities for executive-level audiences.
Ability to influence and collaborate effectively with cross-functional partners.
Highly organized with strong attention to detail and comfort managing multiple parallel workstreams.
Outcome-driven mindset focused on measurable impact and continuous improvement.
Ability to thrive in a highly complex, matrixed global organization.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The SEO Manager will lead North American SEO and GEO programs while supporting global initiatives and coaching the SEO team. They are responsible for managing day-to-day operations, analyzing performance data, and collaborating with cross-functional teams to drive organic business results.

Requirements

Candidates must have at least 8 years of enterprise-level SEO experience in Retail, eCommerce, or Finance, along with 3-5 years of team leadership experience. Proficiency in technical SEO, content governance, and enterprise-grade analytics tools is required.

Skills

Search engine optimization
Technical SEO
Content strategy
Data analysis
Program management
Team leadership
Enterprise SEO
Google search console
Adobe analytics
Google analytics
SEMRush
Screaming frog
Agile methodologies
JIRA
HTML
Cross-functional collaboration

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
GEO
Technical SEO
Content SEO
Enterprise SEO
Retail
Ecommerce
Finance
Insurance
Google Search Console
Adobe Analytics
Google Analytics
SEMRush
SiteImprove
Screaming Frog
AEM
CMS
HTML
Agile
JIRA
Core Web Vitals
Schema
Log Analysis
Data Analysis
Forecasting
Reporting
Cross-functional
Strategy
Leadership
Marketing

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