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Added 4 mins ago
NB
Financial Advisor
National Bank of Canada
Saint-Bruno, QC
- Full-time
This role offers opportunities for development. By obtaining your mutual fund representative licence, if you don’t already have it, you’ll be able to progress in your role and expand your…
Added 19 mins ago
SH
Dietary Aide -Repost
Southern Health-Santé Sud
MB · Vita, MB
- Full-time
Consistent with the French Language Services Policy of the Government of Manitoba and Southern Health-Santé Sud’s FLS Policy, we are committed to offering services in English and French in…
Added 19 mins ago
IW
Senior Specialist Process Management and Administration
IG Wealth Management
MB · Manitoba, Canada
- Full-time
…December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie…
Added 19 mins ago
IW
Senior Specialist Process Management and Administration
IG Wealth Management
ON · Ontario, Canada
- Full-time
…December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie…
Added 19 mins ago
PH
Ultrasound Sonographer, General Procedures, Medical Imaging - BC Women’s Hospital & Health Centre
Provincial Health Services Authority
Vancouver, BC
- Part-time
Graduate of a recognized diagnostic medical sonography training program.
Added 20 mins ago
TS
Shelter Support Worker (Casual)
The Salvation Army Canada and Bermuda Territory
Port Hardy, BC · Mount Waddington Community Ministries
- Part-time
Serves as The Salvation Army’s representative to Shelter Guests and Visitors.
Added 20 mins ago
A
Food & Beverage - Seasonal Barista, A-OK Cafe (Front of House)
Aritzia
New Westminster, BC
- $20 to $40 CAD / hour
- Part-time
…team responsible for curating and providing a world-class Café program to Aritzia…
Added 50 mins ago
WI
Guest Service Representative/Reservations Agent - The Wickaninnish Inn
Wickaninnish Inn
Tofino, BC
- Full-time
Join our Front Office Team as a Guest Service Representative/Reservations Agent, where you have the opportunity to learn and grow in a Relais & Châteaux property recognized by Forbes,…
Added 50 mins ago
IW
Senior Specialist Process Management and Administration
IG Wealth Management
Quebec, QC
- Full-time
…December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie…
Added 50 mins ago
SH
Home Care Attendant - Repost
Southern Health-Santé Sud
Starbuck Island, MB · Starbuck, MB
- Full-time
Consistent with the French Language Services Policy of the Government of Manitoba and Southern Health-Santé Sud’s FLS Policy, we are committed to offering services in English and French in…
Added 1 hour ago
SH
Lead Hand - Medical Device Reprocessing
Southern Health-Santé Sud
Steinbach, MB
- Full-time
…reusable medical devices in collaboration with the Director Health Services - Acute Care. The incumbent provides program direction in Medical Device Reprocessing to meet the Canadian…
Added 1 hour ago
SH
Home Care Attendant
Southern Health-Santé Sud
Steinbach, MB
- Full-time
Consistent with the French Language Services Policy of the Government of Manitoba and Southern Health-Santé Sud’s FLS Policy, we are committed to offering services in English and French in…
Added 1 hour ago
SH
Health Care Aide - Certified
Southern Health-Santé Sud
Franklin, MB · Emerson-Franklin, MB
- Full-time
Consistent with the French Language Services Policy of the Government of Manitoba and Southern Health-Santé Sud’s FLS Policy, we are committed to offering services in English and French in…
Added 1 hour ago
SH
Clerk 2 - Primary Care
Southern Health-Santé Sud
Franklin, MB · Emerson-Franklin, MB
- Full-time
Consistent with the French Language Services Policy of the Government of Manitoba and Southern Health-Santé Sud’s FLS Policy, we are committed to offering services in English and French in…
Added 1 hour ago
GO
Fire Instructor
Government of Manitoba
Brandon, MB
- Full-time
…at the College, focusing on the fire fighting and emergency services program. The incumbent monitors and evaluates student performance and ensures that courses and programs are kept current…
Added 1 hour ago
TC
CEO/Head Librarian
The City of Kenora
ON · Kenora, ON
- Full-time
…administration, organization and planning of all library operations and services in accordance with policies established by the Board; advises the Board and makes recommendations concerning…
Added 1 hour ago
FH
Physiotherapist - Langley Memorial Hospital
Fraser Health Authority
Langley (District), BC · City of Langley, BC
- $45.15 to $56.17 CAD / hour
- Temporary
Provides physiotherapy services in accordance with the College of Physical Therapists of British Columbia (CPTBC) standards of practice, Fraser Health mission, values and physiotherapy…
Added 1 hour ago
FH
Physiotherapist - Ridge Meadows Hospital
Fraser Health Authority
Pitt Meadows, BC
- $45.15 to $56.17 CAD / hour
- Part-time
Provides physiotherapy services in accordance with the College of Physical Therapists of British Columbia (CPTBC) standards of practice, Fraser Health mission, values and physiotherapy…
Added 1 hour ago
AF
Client Service Representative - Calgary Chinook Centre (Part Time, 21.75 hrs/wk)
ATB Financial
Calgary, AB
- Part-time
…dedicated to making banking work for people. As a Client Service Representative, you'll be the welcoming face of ATB, providing essential banking services in a friendly, approachable…
Added 1 hour ago
GO
Access Analyst
Government of Manitoba
Winnipeg, MB
- Full-time
…application form at the link below or contact Human Resource Services under “Apply to” to request a copy of the application form. The selection board will rely on the information provided…
Added 1 hour ago
GO
Manager of Operations and Administrative Services
Government of Manitoba
Winnipeg, MB
- Full-time
Reporting to the Director, Community Grants Branch, the Manager of Operations and Administrative Services leads the Administrative Services Unit and oversees divisional administrative,…
Added 1 hour ago
GO
Air Attack Officer
Government of Manitoba
Winnipeg, MB
- Full-time
Wildfire Service, Conservation and Wildfire Services
Added 1 hour ago
GO
Director, Education Administration Services
Government of Manitoba
Winnipeg, MB
- Full-time
…fill a regular full time Director, Education Administration Services…
Added 1 hour ago
GO
Operating Engineer
Government of Manitoba
Winnipeg, MB
- Full-time
…important role that each person plays in delivering exceptional services, programs and support to the province. Your important contributions are recognized with a comprehensive package of…
Added 1 hour ago
W
Representative - Inside Sales/Représentant(e) – Ventes internes
Wesco
Quebec, QC
- Full-time
As a Representative - Inside Sales, you will interact with existing customers, to increase sales of the Company's products and/or services. You will obtain, create, and up-sell orders,…

Manulife

Search Engine Optimization Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

Apply About employer

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.

The ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.

Position Responsibilities:

Strategy & Leadership

Oversee all in-house SEO and GEO programs for North America.
Support other global SEO initiatives in partnership with international teams.
Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.

Execution & Delivery

Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.
Maintain delivery and implementation trackers across technical and content pipelines.
Flag and escalate blocked or delayed implementation items (technical or content).
Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.

Analytics, Reporting & Performance

Own end-to-end reporting for SEO/GEO performance and business impact.
Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
Build and deliver executive-level presentations for cross-functional and leadership teams.
Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations

Manage GEO/SEO content strategy and day-to-day operations.
Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
Maintain content delivery and implementation trackers to ensure quality and timeliness.
Establish and enforce Content QA processes.
Support Social Media team with GEO-focused social posts and content strategy.
Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.

Tools & Technology Ownership

Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
Hands-on daily use of:
- Google Search Console
- Adobe Analytics or Google Analytics
- SEMRush
- SiteImprove
- Server log analysis tools
- Screaming Frog
- Other enterprise-grade SEO technologies

Required Qualifications:

Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.
3-5 years of experience leading teams within a direct report or project management capacity.
Proven team management experience in a fast-paced environment.
Demonstrated success in driving exceptional organic performance and business results.
Strong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
Hands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.

Strong analytical and problem-solving skills.
Excellent communication and storytelling abilities for executive-level audiences.
Ability to influence and collaborate effectively with cross-functional partners.
Highly organized with strong attention to detail and comfort managing multiple parallel workstreams.
Outcome-driven mindset focused on measurable impact and continuous improvement.
Ability to thrive in a highly complex, matrixed global organization.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The SEO Manager will lead North American SEO and GEO programs while supporting global initiatives and coaching the SEO team. They are responsible for managing day-to-day operations, analyzing performance data, and collaborating with cross-functional teams to drive organic business results.

Requirements

Candidates must have at least 8 years of enterprise-level SEO experience in Retail, eCommerce, or Finance, along with 3-5 years of team leadership experience. Proficiency in technical SEO, content governance, and enterprise-grade analytics tools is required.

Skills

Search engine optimization
Technical SEO
Content strategy
Data analysis
Program management
Team leadership
Enterprise SEO
Google search console
Adobe analytics
Google analytics
SEMRush
Screaming frog
Agile methodologies
JIRA
HTML
Cross-functional collaboration

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
GEO
Technical SEO
Content SEO
Enterprise SEO
Retail
Ecommerce
Finance
Insurance
Google Search Console
Adobe Analytics
Google Analytics
SEMRush
SiteImprove
Screaming Frog
AEM
CMS
HTML
Agile
JIRA
Core Web Vitals
Schema
Log Analysis
Data Analysis
Forecasting
Reporting
Cross-functional
Strategy
Leadership
Marketing

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