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Added 4 mins ago
Interim Chair, Kinesiology - UGH - FT Admin
Humber College
Toronto, ON
Collaboratively with the Office of the Vice-Provost, the Chair supports strategic directions that advance the university's commitment to academic and scholarly excellence and…
Added 4 mins ago
Associate Head, Kinesiology - UGH - FT Admin
Humber College
Toronto, ON
Added 4 mins ago
W
Director, Executive Compensation & Board Advisory Consulting
WTW
Calgary, AB
- $110,000 to $150,000 CAD / year
- Full-time
…executive pay. As you learn, you will graduate to serve as project lead on projects of smaller scope within this…
Added 4 mins ago
FS
Director, Transformation & Regulatory Modernization
Financial Services Regulatory Authority (FSRA)
Toronto, ON · FSRA Head Office
- Full-time
Lead and develop a team responsible for transformation delivery, business modernization, and strategic initiatives.
Added 4 mins ago
OC
Engineering Manager
OSCO Construction Group
Saint John, NB
- Full-time
As Engineering Manager, you will provide strategic and technical leadership to a team of engineers responsible for delivering safe, efficient, and innovative precast and prestressed…
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MI
Sourcing Manager, Packaging
Mondelēz International
Toronto, ON
- Full-time
You will take the lead in creating value through innovation, sustainability, risk management, quality, service, cash and productivity programs all while ensuring compliance with policies,…
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PG
Account Supervisor
Publicis Groupe Holdings B.V
Toronto, ON
- $75,000 to $85,000 CAD / year
- Full-time
This is an opportunity to work on some of Canada’s most iconic brands and a wide range of strategic and creative challenges. You’ll work closely with experienced leaders across Account…
Added 4 mins ago
C
Change Management Consultant, Claims (16 Month Temporary)
Co-operators
Calgary, AB · AB · Moncton, NB · Guelph, ON · Hamilton, ON · Mississauga, ON · Toronto, ON · Edmonton, AB
- Full-time
…initiatives within the Claims department. You will develop and lead actions and activities to increase awareness, knowledge, ability and the adoption of changes within Claims, working…
Added 19 mins ago
Financial Analyst - Team Lead
City of Edmonton
AB
…department is seeking a collaborative Financial Analyst - Team Lead to guide a dedicated team responsible for project setup and financial transaction processing. In this dynamic position,…
Added 19 mins ago
AO
Digital Design Specialist
Autism Ontario
Toronto, ON
- Full-time
…and information. As the Digital Design Specialist, you will lead visual, digital, and interactive design to craft compelling and engaging stories to elevate the learning experiences and…
Added 19 mins ago
PC
Atlassian Architect - Canada FTE
Praecipio Consulting
Remote, Canada
- Full-time
- Remote
…critical objectives. You are more than a consultant - you are a strategic partner who empowers our clients to connect their vision directly to value. You'll work alongside a "brilliant,…
Added 19 mins ago
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Launch Implementation Manager
Spare
Remote, Canada
- $90,000 to $120,000 CAD / year
- Full-time
- Remote
Coach agency counterparts to lead change within their own organizations
Added 19 mins ago
WhereTo - Senior Product Manager - Canada, Virtual
Flight Centre
Canada
…technology that supports Corporate Traveller and FCM. You'll lead the evolution of Travel Planning and Operations products, creating seamless experiences for travellers, arrangers, and…
Added 33 mins ago
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Principal Process Automation Engineer
Worley
Vancouver, BC
- Full-time
…identifying and capitalizing on emerging trends, fostering strategic partnerships, and delivering innovative solutions that enhance operational efficiency, safety, and sustainability in…
Added 33 mins ago
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Industrial Cybersecurity Senior Consultant 1
Black & Veatch
Markham, ON
- Full-time
…critical infrastructure clients. The Industrial Cybersecurity Lead leverages their technical and industry knowledge of OT networks and industrial cybersecurity to contribute to the…
Added 33 mins ago
VB
Director, Voisey's Bay Operations
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St. John's, NL
- Full-time
The Director of Voisey’s Bay Operations holds overall accountability for the strategic leadership and operational performance of the Voisey’s Bay mine site, a complex remote mining…
Added 33 mins ago
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Director, Counselling & Psychological Services
Dalhousie University
Halifax, NS
- Full-time
…the Director, Counselling & Psychological Services provides strategic, clinical, operational, and people leadership for Dalhousie’s counselling services within Student Health & Wellness.…
Added 33 mins ago
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Station Design Manager
SYSTRA
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- Full-time
The Station Design Manager will lead and coordinate the multidisciplinary design of rail stations and associated facilities across all project stages. The Station Design Manager is…
Added 34 mins ago
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Executive Chef | Rogers Centre
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- Full-time
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Added 34 mins ago
Senior Finance Business Partner
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Vancouver, BC · Winnipeg, MB · Kitchener, ON · Toronto, ON
Lead development of short and long-range financial plans for PS&S, providing scenario modeling, risk assessment, and sensitivity analysis to support strategic planning.
Added 34 mins ago
Sales Manager
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London, ON
Provides strategic direction, and business planning, and implements measures to ensure the success of the residential HVAC program
Added 34 mins ago
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Engineering Project Manager
Impossible Metals
Collingwood, ON
- Full-time
Impossible Metals Canada is looking for an experienced, execution-focused Engineering Project Manager to help plan, coordinate, and drive complex multidisciplinary engineering projects…
Added 34 mins ago
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Senior Fleet Operations Manager
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Georgetown, ON
- Full-time
The Senior Manager, Fleet Operations is responsible for the strategic leadership, planning, development, and performance of the Company's fleet and asset management program across all…
Added 34 mins ago
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Senior Manager, Treasury Solutions – Corporate, Transaction Banking (SWO)
RBC
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- Full-time
Lead with a growth mindset, focusing on what’s possible to maximize client acquisition, growth and an exceptional client experience
Added 49 mins ago
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OCS Design Delivery – Senior Manager
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The role is for Go Expansion Program and associated with Delivery Partners for Metrolinx. Selected candidate will lead and manage the design, for Electrification Systems. (POS /OCS)

Manulife

Search Engine Optimization Manager

Toronto, ON, Canada

$92,900.00 CAD - $142,900.00 CAD · Full-time

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Job details

Pay: $92,900.00 CAD - $142,900.00 CAD
Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 30, 2026

Original job description

We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.

The ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.

Position Responsibilities:

Strategy & Leadership

Oversee all in-house SEO and GEO programs for North America.
Support other global SEO initiatives in partnership with international teams.
Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.

Execution & Delivery

Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.
Maintain delivery and implementation trackers across technical and content pipelines.
Flag and escalate blocked or delayed implementation items (technical or content).
Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.

Analytics, Reporting & Performance

Own end-to-end reporting for SEO/GEO performance and business impact.
Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
Build and deliver executive-level presentations for cross-functional and leadership teams.
Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations

Manage GEO/SEO content strategy and day-to-day operations.
Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
Maintain content delivery and implementation trackers to ensure quality and timeliness.
Establish and enforce Content QA processes.
Support Social Media team with GEO-focused social posts and content strategy.
Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.

Tools & Technology Ownership

Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
Hands-on daily use of:
- Google Search Console
- Adobe Analytics or Google Analytics
- SEMRush
- SiteImprove
- Server log analysis tools
- Screaming Frog
- Other enterprise-grade SEO technologies

Required Qualifications:

Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.
3-5 years of experience leading teams within a direct report or project management capacity.
Proven team management experience in a fast-paced environment.
Demonstrated success in driving exceptional organic performance and business results.
Strong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
Hands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.

Strong analytical and problem-solving skills.
Excellent communication and storytelling abilities for executive-level audiences.
Ability to influence and collaborate effectively with cross-functional partners.
Highly organized with strong attention to detail and comfort managing multiple parallel workstreams.
Outcome-driven mindset focused on measurable impact and continuous improvement.
Ability to thrive in a highly complex, matrixed global organization.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The SEO Manager will lead North American SEO and GEO programs while supporting global initiatives and coaching the SEO team. They are responsible for managing day-to-day operations, analyzing performance data, and collaborating with cross-functional teams to drive organic business results.

Requirements

Candidates must have at least 8 years of enterprise-level SEO experience in Retail, eCommerce, or Finance, along with 3-5 years of team leadership experience. Proficiency in technical SEO, content governance, and enterprise-grade analytics tools is required.

Skills

Search engine optimization
Technical SEO
Content strategy
Data analysis
Program management
Team leadership
Enterprise SEO
Google search console
Adobe analytics
Google analytics
SEMRush
Screaming frog
Agile methodologies
JIRA
HTML
Cross-functional collaboration

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
GEO
Technical SEO
Content SEO
Enterprise SEO
Retail
Ecommerce
Finance
Insurance
Google Search Console
Adobe Analytics
Google Analytics
SEMRush
SiteImprove
Screaming Frog
AEM
CMS
HTML
Agile
JIRA
Core Web Vitals
Schema
Log Analysis
Data Analysis
Forecasting
Reporting
Cross-functional
Strategy
Leadership
Marketing

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