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Manulife

Specialist, Digital Solutions

Toronto, ON, Canada
Waterloo, ON, Canada

Pay: $73,725.00 CAD - $122,875.00 CAD
Job type: Full-time
Apply by: Oct 5, 2026
Experience: 5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery.
Posting language: English
Posted: Sep 22, 2026

Apply About employer

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Original job description

Role Overview:

The Specialist, Digital Solutions leads the technical business analysis and solution requirements function for personalization use cases. This role translates journey and business requirements into detailed data, trigger, integration, QA, and delivery requirements needed to enable activation. Working across portfolios, the role confirms data availability, identifies technical gaps, coordinates with partner teams, and ensures use cases are fully enabled and launch-ready. Reporting to the Director, Marketing Technology Solution Design & Enablement, the Specialist leads or coordinates resources responsible for solution requirements, data validation, integration readiness, and QA support.

Why This Role Matters:

This role ensures personalization work is technically grounded before it reaches activation. It reduces delivery risk by making sure data, triggers, integrations, and QA requirements are understood, validated, and ready.

Position Responsibilities:

Technical Requirements and Solution Readiness

Translate business and journey requirements into technical and operational requirements.
Define data needs, trigger logic, eligibility rules, suppression requirements, integration needs, and QA expectations.
Confirm data availability and identify gaps that may impact delivery. Partner with technical teams to resolve missing attributes, triggers, integrations, or data flow issues.

Delivery Coordination

Coordinate across data, technology, activation, measurement, and business teams to support use case readiness.
Build workback plans for technical dependencies and validation steps.
Track risks, blockers, and open decisions related to technical enablement.
Ensure requirements are clear before use cases move into build.

QA and Governance

Establish QA plans for data flows, audience logic, triggers, integrations, and measurement setup.
Support testing and launch readiness reviews.
Troubleshoot issues during build, QA, launch, and early post-launch monitoring.
Improve standards, documentation, and repeatable solution patterns.

Required Qualifications:

5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery.
Strong understanding of customer data, audience logic, campaign triggers, integrations, QA, and activation workflows.
Experience translating business requirements into technical requirements.
University or college degree in marketing, communications, business, or a related field of study
Strong analytical, documentation, and problem-solving skills.
Ability to coordinate across technical and non-technical stakeholders.

When you join our team:

We’ll empower you to learn and grow the career you want
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words
As part of our global team, we’ll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Apply About employer

More about this job

Responsibilities

The Specialist leads technical business analysis and solution requirements for personalization use cases, ensuring data, triggers, and integrations are ready for activation. They coordinate across cross-functional teams to manage technical dependencies, QA plans, and launch readiness.

Requirements

Requires 5+ years of experience in business analysis, marketing technology, or data enablement with a strong understanding of customer data and activation workflows. A university or college degree in marketing, communications, business, or a related field is required.

Skills

Business analysis
Marketing technology
Solution enablement
Data enablement
Personalization
Technical delivery
Customer data
Audience logic
Campaign triggers
Integration
QA
Activation workflows
Documentation
Problem-solving
Analytical skills

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee assistance plan
Retirement savings plans
Pension
Global share ownership plan
Paid time off

Visa sponsorship

Not detected in the job text

Keywords

Business analysis
Marketing technology
Solution design
Data validation
Integration
QA
Personalization
Customer data
Audience logic
Campaign triggers
Activation
Technical requirements
Workback plans
Governance
Documentation
Problem-solving
Stakeholder management
Financial services

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