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Added 13 mins ago
SM
RQ11648 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Business Analyst with extensive experience in business analysis, requirements gathering, requirements management, business process modelling, stakeholder engagement,…
Added 13 mins ago
SM
RQ11648 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Business Analyst with extensive experience in business analysis, requirements gathering, requirements management, business process modelling, stakeholder engagement,…
Added 2 hours ago
SG
Associate Director – Non-Bank Financial Institutions, New York City, Denver or Toronto
S&P Global
Toronto, ON
- Full-time
Maintain high standards for methodology, documentation, confidentiality, data governance, and responsible AI use.
Added 5 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 7 hours ago
A
Analyste Principal d'Affaires
Astek
Montreal, QC
- Full-time
Added 12 hours ago
SM
RQ11648 – Business Analyst – Senior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Senior Business Analyst with extensive experience in business analysis, requirements gathering, requirements management, business process modelling, stakeholder engagement,…
Added 12 hours ago
SM
RQ11615 - Business Analyst - Junior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Junior Business Analyst with strong experience in business and data analysis, requirements gathering, process modelling, stakeholder engagement, and documentation. The…
Added 16 hours ago
CG
Senior Analyst, Enterprise & Operational Risk Management
Canada Guaranty
Toronto, ON
- $80,000 to $100,000 CAD / year
- Full-time
The Senior Analyst, Enterprise & Operational Risk Management plays a key role in strengthening Canada Guaranty’s Enterprise Risk Management (ERM) program by enhancing enterprise-wide risk…
Added 17 hours ago
MC
Technical Business Analyst – Syndigo PIM MDM (35930)
Myticas Consulting
Canada
- Contract
This hands-on Technical Business Analyst role bridges business requirements, technical design, and data strategy. You will own discovery, requirements documentation, data architecture, and…
Added 17 hours ago
MC
Data Analyst – Power BI Microsoft Fabric (35903)
Myticas Consulting
Ottawa, ON
- Full-time
We are seeking a Data Analyst to join a highly collaborative technology and data team supporting a complex, operational environment in Ottawa.
Added 17 hours ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 1 day ago
SM
RQ11615 - Business Analyst - Junior
S M Software Solutions Inc
Toronto, ON
- Internship
We are seeking a Junior Business Analyst with strong experience in business and data analysis, requirements gathering, process modelling, stakeholder engagement, and documentation. The…
Added 1 day ago
T
CXF Manager
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
5-7 years of relevant CRM/technology experience in pharmaceutical/life sciences, in roles such as CRM Product Owner, CRM/Technology Manager, Project Manager, Analyst, or Business Partner.
Added 1 day ago
T
Data Products Manager
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
As the Manager, Data Products, you will enable Takeda Canada to realize greater value from enterprise data products by translating global capabilities into practical local impact. You will…
Added 1 day ago
CT
Analyst, Data Governance
Canadian Tire Corporation
Oakville, ON
- Full-time
Contribute to shaping the data governance accountabilities and operating model and enable data stewardship.
Added 1 day ago
M
Sr. Technical Analyst, MarTech
Manulife
Toronto, ON
- Full-time
A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital…
Added 1 day ago
IC
Senior Business Systems Analyst (ServiceNow)
Interac Corp.
Toronto, ON · Interac Corp. Head Office
- Full-time
…institutions. Consistently ranked as Canada’s most reputable financial technology brand, Interac is deeply embedded in the daily lives of…
Added 1 day ago
AC
D365 F&O Functional Analyst
Aston Carter
Richmond, BC
- Full-time
The D365 F&O Functional Analyst is responsible for the day-to-day administration, support, and continuous improvement of the Dynamics 365 Finance & Operations platform. This role manages…
Added 1 day ago
JG
Business Systems Analyst
J&M Group
Toronto, ON
- Contract
Ensure compliance with enterprise integration, security, and data governance standards.
Added 1 day ago
V
Lead Software Engineer
Virtusa
Toronto, ON
- Full-time
Job Summary: The Business Systems Analyst (BSA) serves as a strategic bridge between business stakeholders and technical execution teams, driving enterprise data modernization initiatives.…
Added 1 day ago
R
Senior Manager, HR Digital Solutions Design
RBC
Toronto, ON
- Full-time
Oversee the data analyst team's work on Workday / SAP data sync, data quality, and extracts, ensuring outputs align with the broader data architecture.
Added 1 day ago
SI
Building Maintenance Mechanic
Saputo Inc.
Mississauga, ON
- Full-time
Works closely with Data Engineers, architects, platform admin, governance and business SMEs throughout the analytics lifecycle
Added 1 day ago
R
Governance, Risk, and Compliance Analyst
Raise
Calgary, AB
- Full-time
The Governance, Risk, and Compliance Analysts in this role will support our clients team in creating a comprehensive package of evidence for the federal government. This package will…
Added 1 day ago
PC
Manager, Threat Hunting & Incident Response
PwC Canada
Toronto, ON · North York, ON
- Full-time
…systems, and provide proactive solutions to safeguard sensitive…
Added 1 day ago
TT
CNC Machining Centre Programmer
Titan Trailers Industries Limited - UK
Tillsonburg, ON
- Full-time
This is an excellent opportunity to join the finance team and leverage strong analytical and data-driven capabilities to support financial and operational decision-making in a manufacturing…

Manulife

Sr. Technical Analyst, MarTech

Toronto, ON, Canada

$73,725.00 CAD - $122,875.00 CAD · Full-time

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Job details

Pay: $73,725.00 CAD - $122,875.00 CAD
Job type: Full-time
Apply by: Oct 21, 2026
Experience: 5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices
Posting language: English
Posted: Oct 7, 2026

Original job description

The MarTech Sr. Technical Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The Sr. Technical Analyst will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement. The Sr. Technical Analyst will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers to deliver best-in-class tagging solution guidance, data integration, and digital analytics governance. You will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Position Responsibilities:

 Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulife businesses.

Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties.

Partner with IT teams throughout development cycles to define analytics requirements, validate deployments, and support continuous enhancements aligned with measurement and MarTech needs.

Establish and maintain standardized tagging methodologies, data layer specifications, and enterprise analytics best practices.

Drive operational efficiency by streamlining analytics implementation processes across multiple business units.

Stay at the forefront of digital analytics implementation trends, proactively exploring opportunities to enhance data collection, personalization, and activation capabilities.

Work cross‑functionally with Digital Marketing, CDP Activation, SEO, Demand Generation, Optimization, and Measurement & Insights to ensure cohesive data strategies.

Provide expert guidance on tagging solutions, data integration models, and digital analytics governance frameworks.

Ensure tagging architecture informs IT‑led platform decisions and supports seamless data extraction within Adobe Analytics, AEP, and related platforms.

Validate, troubleshoot, and optimize tagging and analytics implementations to ensure data accuracy, consistency, and integrity.

Support OneTrust compliance requirements, including cookie consent integrations, privacy‑based conditional firing logic, and ensuring analytics and MarTech solutions comply with global data privacy standards.

Contribute to AI optimization, helping ensure digital experiences (e.g., AI‑agent tools, audits) are properly instrumented for analytics, training data capture, and performance insights.

Develop and maintain documentation including tagging requirements, analytics implementation guides, and data governance standards.

 Required Qualifications 

Bachelor’s degree in engineering, computer science, or IT-related field

5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices

Strong proficiency in JavaScript, HTML, and CSS for custom tagging, debugging, and analytics logic.

Hands‑on experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures.

Expertise in data layer design, standardized tagging methodologies, and guiding IT teams on architectural decisions that support scalable analytics.

Practical experience with Adobe Target, including A/B testing workflows and personalization tagging.

Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking.

Solid understanding of Customer Data Platforms (CDP), especially Adobe Experience Platform (AEP) and its data collection practices.

Ability to build, maintain, and optimize Adobe Analytics reports and dashboards to support business reporting needs.

Strong capability to troubleshoot, validate, and optimize tagging and analytics implementations to ensure data accuracy and integrity.

Experience in production environments involving analytics technology, digital measurement, and tagging strategies.

Proven ability to collaborate with digital marketing, optimization, IT teams, and external partners to deliver tagging guidance and uphold analytics governance.

Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements.

Strong interpersonal skills, communication abilities, critical thinking, and time‑management capabilities.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Sr. Technical Analyst supports the implementation and maintenance of digital analytics tools and Adobe Marketing technologies across the organization. They collaborate with cross-functional teams to define tagging requirements, ensure data integrity, and establish standardized methodologies for digital measurement.

Requirements

Candidates must hold a bachelor's degree in engineering, computer science, or an IT-related field. A minimum of 5 years of experience in tagging, analytics, and Adobe implementation is required, along with strong proficiency in JavaScript, HTML, and CSS.

Skills

Adobe Analytics
Adobe Launch
Adobe Marketing Cloud
JavaScript
HTML
CSS
Data layer design
Tag management
Adobe Target
Adobe Web SDK
Adobe Mobile SDK
Customer Data Platforms
Adobe Experience Platform
Digital analytics
Data governance
Troubleshooting

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy support
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

MarTech
Digital Analytics
Adobe Analytics
Adobe Launch
Adobe Target
Adobe Experience Platform
AEP
Tag Management
Data Layer
JavaScript
HTML
CSS
Web SDK
Mobile SDK
CDP
Data Governance
OneTrust
A/B Testing
Personalization
Tagging Strategy
Digital Measurement
AI Optimization
Data Integrity
Implementation
Technical Analysis

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