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Added 27 mins ago
IE
Analyst, Business
IMAX Enhanced | Streaming & Consumer Technology
Mississauga, ON
- Full-time
The ideal candidate is a strong facilitator and problem solver who can bring structure to ambiguity, align business and technical stakeholders, and navigate competing priorities. They will…
Added 57 mins ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Architect, build, and maintain data infrastructure and data management frameworks, to enable the City’s business intelligence reports and dashboards
Added 2 hours ago
PC
Risk Modelling Services, Actuarial P&C Director (Bilingual FR/EN)
PwC Canada
Toronto, ON
- Full-time
Our team helps insurers address financial reporting requirements by assessing the financial and business impacts of regulations, building implementation plans, and implementing relevant…
Added 3 hours ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 3 hours ago
R
Account-Based Marketing Manager - TrainAI
RWS
Canada
- Full-time
Training or fine-tuning artificial intelligence (AI) requires data. LOTS of data. However, not just any data will do – our clients need responsible AI data that’s targeted, accurate and…
Added 3 hours ago
CC
Senior Salesforce Engineer
Canadian Cancer Society
Toronto, ON · Ottawa, ON · Montreal, QC · Quebec, QC · Prince George, BC · Vancouver, BC · Kelowna, BC · Halifax, NS · Calgary, AB
- Full-time
Experience working in Agile environments and work in partnership with business, analytics, data engineering, security, and technology teams.
Added 5 hours ago
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Financial Manager - PLM (Product Line Mgmt)
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Bolton, ON
- Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…
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Bolton, ON
- Full-time
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Added 5 hours ago
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Master Data Mgmt Analyst
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Bolton, ON
- Full-time
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Added 5 hours ago
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Applications Engineer
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Bolton, ON
- Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…
Added 5 hours ago
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2027 Investor Services, PEY Securities Lending Desk (12-16 months)
RBC
Toronto, ON
- Full-time
…automation and modernization initiatives that directly impacts our business. This role offers the rare combination of hands-on market experience and the autonomy to identify and solve…
Added 5 hours ago
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Senior Compliance Officer, Corporate Functions Compliance
CIBC
Toronto, ON
- Full-time
…and communicate relevant updates and actionable guidance to business units and RCM Portfolio…
Added 5 hours ago
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Director of Care (DOC) - Full Time (FT) - Vulcan
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- Full-time
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Added 5 hours ago
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Lead Financial Analyst
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Mississauga, ON · Richmond Hill, ON · Waterloo, ON
- Other
…has strong technical experience with Power BI, as well as in business partnerships to assist business leaders in making informed operational and investment…
Added 6 hours ago
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Technology Strategy & Transformation, Senior Associate
PwC
Toronto, ON
- Full-time
…insights to organisations. They analyse market trends, assess business performance, and develop recommendations to help clients achieve their goals. These individuals work closely with…
Added 6 hours ago
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Senior Product Manager | Applied AI
EPAM Systems
Canada
- Full-time
Identify where AI can improve the product, the customer experience, internal processes or business outcomes - and build and size the case for it
Added 6 hours ago
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Quality and Patient Safety Consultant
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Added 7 hours ago
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RQ11713 – Software Developer – ETL – Senior
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Toronto, ON
- Internship
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Added 7 hours ago
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RQ11706 – Software Developer – Senior
S M Software Solutions Inc
Toronto, ON
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Added 8 hours ago
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Management Consulting Senior Analyst (CPA Candidate)
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Added 8 hours ago
BC
Power BI Developer
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Halifax, NS
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Added 10 hours ago
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Principal AI/ML Engineer
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- Full-time
…platforms and services that enable the enterprise to operate with intelligence at scale. The team leads the design and delivery of a trusted unified data foundation, AI-driven data…
Added 11 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…
Added 11 hours ago
HT
Applications Engineer
Husky Technologies
Bolton, ON
- Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…
Added 11 hours ago
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Master Data Mgmt Analyst
Husky Technologies
Bolton, ON
- Full-time
…people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to…

Manulife

Sr. Technical Analyst, MarTech

Toronto, ON, Canada

$73,725.00 CAD - $122,875.00 CAD · Full-time

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Job details

Pay: $73,725.00 CAD - $122,875.00 CAD
Job type: Full-time
Apply by: Oct 21, 2026
Experience: 5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices
Posting language: English
Posted: Oct 7, 2026

Original job description

The MarTech Sr. Technical Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The Sr. Technical Analyst will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement. The Sr. Technical Analyst will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers to deliver best-in-class tagging solution guidance, data integration, and digital analytics governance. You will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Position Responsibilities:

 Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulife businesses.

Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties.

Partner with IT teams throughout development cycles to define analytics requirements, validate deployments, and support continuous enhancements aligned with measurement and MarTech needs.

Establish and maintain standardized tagging methodologies, data layer specifications, and enterprise analytics best practices.

Drive operational efficiency by streamlining analytics implementation processes across multiple business units.

Stay at the forefront of digital analytics implementation trends, proactively exploring opportunities to enhance data collection, personalization, and activation capabilities.

Work cross‑functionally with Digital Marketing, CDP Activation, SEO, Demand Generation, Optimization, and Measurement & Insights to ensure cohesive data strategies.

Provide expert guidance on tagging solutions, data integration models, and digital analytics governance frameworks.

Ensure tagging architecture informs IT‑led platform decisions and supports seamless data extraction within Adobe Analytics, AEP, and related platforms.

Validate, troubleshoot, and optimize tagging and analytics implementations to ensure data accuracy, consistency, and integrity.

Support OneTrust compliance requirements, including cookie consent integrations, privacy‑based conditional firing logic, and ensuring analytics and MarTech solutions comply with global data privacy standards.

Contribute to AI optimization, helping ensure digital experiences (e.g., AI‑agent tools, audits) are properly instrumented for analytics, training data capture, and performance insights.

Develop and maintain documentation including tagging requirements, analytics implementation guides, and data governance standards.

 Required Qualifications 

Bachelor’s degree in engineering, computer science, or IT-related field

5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices

Strong proficiency in JavaScript, HTML, and CSS for custom tagging, debugging, and analytics logic.

Hands‑on experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures.

Expertise in data layer design, standardized tagging methodologies, and guiding IT teams on architectural decisions that support scalable analytics.

Practical experience with Adobe Target, including A/B testing workflows and personalization tagging.

Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking.

Solid understanding of Customer Data Platforms (CDP), especially Adobe Experience Platform (AEP) and its data collection practices.

Ability to build, maintain, and optimize Adobe Analytics reports and dashboards to support business reporting needs.

Strong capability to troubleshoot, validate, and optimize tagging and analytics implementations to ensure data accuracy and integrity.

Experience in production environments involving analytics technology, digital measurement, and tagging strategies.

Proven ability to collaborate with digital marketing, optimization, IT teams, and external partners to deliver tagging guidance and uphold analytics governance.

Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements.

Strong interpersonal skills, communication abilities, critical thinking, and time‑management capabilities.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Sr. Technical Analyst supports the implementation and maintenance of digital analytics tools and Adobe Marketing technologies across the organization. They collaborate with cross-functional teams to define tagging requirements, ensure data integrity, and establish standardized methodologies for digital measurement.

Requirements

Candidates must hold a bachelor's degree in engineering, computer science, or an IT-related field. A minimum of 5 years of experience in tagging, analytics, and Adobe implementation is required, along with strong proficiency in JavaScript, HTML, and CSS.

Skills

Adobe Analytics
Adobe Launch
Adobe Marketing Cloud
JavaScript
HTML
CSS
Data layer design
Tag management
Adobe Target
Adobe Web SDK
Adobe Mobile SDK
Customer Data Platforms
Adobe Experience Platform
Digital analytics
Data governance
Troubleshooting

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy support
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Vacation days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

MarTech
Digital Analytics
Adobe Analytics
Adobe Launch
Adobe Target
Adobe Experience Platform
AEP
Tag Management
Data Layer
JavaScript
HTML
CSS
Web SDK
Mobile SDK
CDP
Data Governance
OneTrust
A/B Testing
Personalization
Tagging Strategy
Digital Measurement
AI Optimization
Data Integrity
Implementation
Technical Analysis

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