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HR Analyst - Employee Services
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A diploma in Human Resources Management or a related discipline, combined with relevant experience.
HR Analyst - Employee Services
FortisBC
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A diploma in Human Resources Management or a related discipline, combined with relevant experience.
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Fulfillment Analyst, Commercial Funding
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The Fulfillment Analyst, Commercial Mortgages plays a key role in supporting the successful processing of various commercial loan transactions. This position ensures all documentation, due…
Fulfillment Analyst, Commercial Funding
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Compensation Analyst
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Compliance Analyst (Brokerage)
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Added 14 hours ago
Quality Control Analyst - EN/KR Bilingual
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Quality Control Analyst - EN/KR Bilingual
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Business Analyst - Manulife Bank
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Senior Business Analyst
Manulife
Toronto, ON · Waterloo, ON
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It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonabl
Sr. Technical Analyst, MarTech
Manulife
Toronto, ON
Full-time
…strong understanding of digital measurement. The Sr. Technical Analyst will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers…
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Business Analyst - 12 Month Contract
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Manulife

Sr. Technical Analyst, MarTech

Toronto, ON, Canada

Pay: $73,725.00 CAD - $122,875.00 CAD
Job type: Full-time
Apply by: Oct 6, 2026

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At a glance

Automatically prepared from the listing. Check the original description for the full requirements.

Jump to the original description

Responsibilities

The Sr. Technical Analyst supports the implementation and maintenance of digital analytics tools and Adobe Marketing technologies across the organization. They collaborate with cross-functional teams to define tagging requirements, ensure data integrity, and establish standardized methodologies for digital measurement.

Requirements

Candidates must hold a bachelor's degree in engineering, computer science, or an IT-related field. At least 5 years of experience in tagging, analytics, and Adobe implementation, along with strong proficiency in JavaScript, HTML, and CSS, is required.

Experience

5 to 10 years

Education

bachelor degree

Working hours

40 hours per week

Work arrangement

Hybrid

Skills

Adobe Analytics
Adobe Marketing Cloud
Adobe Launch
Adobe Experience Platform
JavaScript
HTML
CSS
Tag management
Data layer design
Digital analytics
A/B testing
Adobe Target
Adobe Web SDK
Adobe Mobile SDK
Data governance
Troubleshooting

Benefits

Health insurance
Dental insurance
Mental health support
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan
Paid time off
Holidays
Vacation
Personal days
Sick days

Visa sponsorship

Not detected in the job text

Keywords

MarTech
Digital Analytics
Adobe Analytics
Adobe Experience Platform
Adobe Launch
Adobe Target
Tag Management
Data Layer
JavaScript
HTML
CSS
Web SDK
Mobile SDK
Data Governance
OneTrust
Cookie Consent
AI Optimization
A/B Testing
Personalization
Digital Measurement
Data Integrity
Tagging Strategy
Customer Data Platform
IT Collaboration
Digital Marketing
SEO
Demand Generation
Analytics Implementation
Performance Insights
Data Collection

Original job description

The MarTech Sr. Technical Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The Sr. Technical Analyst will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.

A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement. The Sr. Technical Analyst will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers to deliver best-in-class tagging solution guidance, data integration, and digital analytics governance. You will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Position Responsibilities:

 Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulife businesses.

Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties.

Partner with IT teams throughout development cycles to define analytics requirements, validate deployments, and support continuous enhancements aligned with measurement and MarTech needs.

Establish and maintain standardized tagging methodologies, data layer specifications, and enterprise analytics best practices.

Drive operational efficiency by streamlining analytics implementation processes across multiple business units.

Stay at the forefront of digital analytics implementation trends, proactively exploring opportunities to enhance data collection, personalization, and activation capabilities.

Work cross‑functionally with Digital Marketing, CDP Activation, SEO, Demand Generation, Optimization, and Measurement & Insights to ensure cohesive data strategies.

Provide expert guidance on tagging solutions, data integration models, and digital analytics governance frameworks.

Ensure tagging architecture informs IT‑led platform decisions and supports seamless data extraction within Adobe Analytics, AEP, and related platforms.

Validate, troubleshoot, and optimize tagging and analytics implementations to ensure data accuracy, consistency, and integrity.

Support OneTrust compliance requirements, including cookie consent integrations, privacy‑based conditional firing logic, and ensuring analytics and MarTech solutions comply with global data privacy standards.

Contribute to AI optimization, helping ensure digital experiences (e.g., AI‑agent tools, audits) are properly instrumented for analytics, training data capture, and performance insights.

Develop and maintain documentation including tagging requirements, analytics implementation guides, and data governance standards.

 Required Qualifications 

Bachelor’s degree in engineering, computer science, or IT-related field

5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices

Strong proficiency in JavaScript, HTML, and CSS for custom tagging, debugging, and analytics logic.

Hands‑on experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures.

Expertise in data layer design, standardized tagging methodologies, and guiding IT teams on architectural decisions that support scalable analytics.

Practical experience with Adobe Target, including A/B testing workflows and personalization tagging.

Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking.

Solid understanding of Customer Data Platforms (CDP), especially Adobe Experience Platform (AEP) and its data collection practices.

Ability to build, maintain, and optimize Adobe Analytics reports and dashboards to support business reporting needs.

Strong capability to troubleshoot, validate, and optimize tagging and analytics implementations to ensure data accuracy and integrity.

Experience in production environments involving analytics technology, digital measurement, and tagging strategies.

Proven ability to collaborate with digital marketing, optimization, IT teams, and external partners to deliver tagging guidance and uphold analytics governance.

Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements.

Strong interpersonal skills, communication abilities, critical thinking, and time‑management capabilities.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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