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Added 1 min ago
PM
Clinical Project Manager - CRO
Pharma Medica Research Inc.
Mississauga, ON
- $50,000 to $60,000 CAD / year
- Full-time
Pharma Medica Research (PMRI) Inc. is a Contract Research Organization that strives for innovation and original solutions in a highly regulated and competitive industry. If your career…
Added 1 min ago
BH
Senior Environmental Coordinator
BC Hydro
Burnaby, BC
- Full-time
…provide environmental support, as environmental work package manager (EWPM), on complex BC Hydro capital projects. The scope includes navigating federal and provincial environmental…
Added 1 min ago
P
Business Development Specialist
Prevision360
Toronto, ON
- Full-time
…bring Prevision360 to market, we are looking for a Business Development Manager to lead customer acquisition, develop relationships across the startup ecosystem, and help establish the…
Added 1 min ago
CC
Manufacturing Analyst, Day Shift - (12-Month Contract)
Coca-Cola Canada Bottling Limited
Brampton, ON
- Contract
The Manufacturing Analyst reports to the Manufacturing Systems Manager and supports the tracking and analysis of utility data, as well as project improvement development and execution at…
Added 1 min ago
J
Manager of UX Research
Jobgether
Canada
- $112,000 to $160,000 CAD / year
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager of UX Research based in Canada.
Added 1 min ago
C
Program Manager - Retail Technology & AI
Cogniify
Vancouver, BC
- $175,000 to $183,000 CAD / year
- Full-time
Work closely with retail business, product, research and IT stakeholders across Vancouver, Seattle and Portland, as well as an offshore development team in India.
Added 1 min ago
TR
Director, Individual Giving
The Royal Conservatory of Music
Toronto, ON
- $118,000 to $128,000 CAD / year
- Full-time
In partnership with the Senior Manager, Development Communications, oversee the development of effective fundraising communications, including proposals, gift agreements, briefing notes,…
Added 1 min ago
J
Senior Account Manager, Media
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Account Manager, Media based in Canada.
Added 1 min ago
TO
Senior Communications Advisor
Town of Oakville
Oakville, ON
- Full-time
Manage collateral development from inception to completion including project scope and budget requirements, research, concept development, writing, approvals, design, and printing as well…
Added 1 min ago
TR
Manager, Events and Corporate Partnerships
The Royal Conservatory of Music
Toronto, ON
- $75,000 to $83,000 CAD / year
- Full-time
Reporting to the Managing Director, Development, the Manager, Events and Corporate Partnerships is responsible for generating philanthropic and sponsorship revenue through The Royal…
Added 1 min ago
YC
SAP Analyst
York Catholic District School Board
Aurora, ON
- Full-time
Reporting to the Manager of Software, Database, and Web Applications, the successful candidate will be responsible for developing and enhancing SAP solutions through ABAP programming, while…
Added 1 min ago
WI
Project Manager, Municipal Planning
WSP in Canada
Kitchener, ON
- Full-time
WSP is seeking an experienced Project Manager to lead and manage policy planning projects for municipal clients while playing a key role in growing our Municipal Planning Practice. The…
Added 1 min ago
PI
Product Manager – Quantum System
Photonic Inc.
Coquitlam, BC
- $140,800 to $193,600 CAD / year
- Full-time
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Added 2 mins ago
Medical Director Veterinarian
VetStrategy / Daubigny
Mississauga, ON
Partner with the Practice Manager, Hospital Director and Regional Medical Director on strategic planning, operational improvements, and hospital growth.
Added 16 mins ago
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Deli Supervisor
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Added 17 mins ago
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R&D Prototyping III / Prototypage R-D III
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Montreal, QC
- Full-time
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Added 31 mins ago
ES
Medical Manager, Rare - Canada (Field)
EMD Serono, Inc.
Mississauga, ON
- Full-time
Knowledge of regulatory affairs, market access, drug safety, research and development is an asset.
Added 31 mins ago
P
Client Services Associate - January 2027
proSapient
Toronto, ON
- $55,000 to $75,000 CAD / year
- Full-time
proSapient is an innovative Expert Network and primary research platform, connecting clients with industry experts who provide the specialized knowledge and insights needed to make informed…
Added 31 mins ago
AU
Coordinator, Mental Health & Wellness
Algoma University
Brampton, ON
- $82,387 to $102,983 CAD / year
- Full-time
Algoma University has an existing vacancy in the position of Mental Health & Wellness Coordinator. Reporting to the Manager, Student Wellbeing, the Mental Health and Wellness Coordinator…
Added 31 mins ago
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Children's Early Years Pedagogical Leader
County of Wellington
Fergus, ON
- $77,295.4 to $90,071.8 CAD / year
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This position reports to the Manager of Children’s Early Years Community Services and is responsible to support the increase of quality through capacity building in the early year’s sector…
Added 31 mins ago
AI
Account Manager
Accuenergy Inc.
Toronto, ON · Greater Toronto Area, Canada
- Full-time
At Accuenergy, we are committed to fostering a diverse and inclusive workplace where all employees are empowered to thrive. We offer competitive compensation, comprehensive benefits, and…
Added 31 mins ago
VC
Community Care Assistant (Community Health Worker)
Vancouver Coastal Health
Powell River, BC
- Full-time
Within the context of a client and family centered care model and in accordance with established vision and values of the organization, the Community Care Assistant works under the…
Added 31 mins ago
CL
Organizational Design Consultant
Community Living BC
Vancouver, BC
- Full-time
Reporting to the Manager, Organizational Design, Compensation & People Analytics, this role offers an opportunity to influence how work is organized across CLBC, helping teams operate…
Added 31 mins ago
AC
Sales Representative
Allied Cans
Milton, ON
- Full-time
Our values of Respect, Human Development, Commitment, and Customer Satisfaction are the reason why Grupo Comeca has prevailed since its foundation in 1978.
Added 31 mins ago
TP
Senior Representative, CX Strategy Activation
Toronto Pearson International Airport
Toronto, ON
- Full-time
Reporting to the Manager, Customer Experience and Insights, you will activate Toronto Pearson’s customer experience strategy by embedding customer-centric practices, programs and governance…

Manulife

Strategic Marketing Manager

Toronto, ON, Canada
Waterloo, ON, Canada
Montreal, QC, Canada

$85,300.00 CAD - $135,300.00 CAD · Full-time

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Job details

Pay: $85,300.00 CAD - $135,300.00 CAD
Job type: Full-time
Apply by: Nov 14, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

We’re looking for an outgoing, passionate, results-driven Strategic Marketing Manager to join the Manulife Insurance Marketing team. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across Individual Insurance and Guarantee Wealth Solutions.

As a Strategic Marketing Manager, you will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector. You will leverage your expertise in strategic marketing and understanding of the insurance industry to create innovative strategies that enhance our brand presence, drive growth, and ensure we remain the partner of choice for clients.

Position Responsibilities:

Strategic Planning: Develop and implement comprehensive go-to-market strategies for targeting advisor segments, aligning with company goals and market opportunities.
Market Analysis: Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry.
Campaign Development: Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics.
Relationship Building: Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support.
Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives.
Performance Tracking: Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements.
Brand Management: Enhance brand visibility and reputation among advisors through strategic partnerships, sponsorships, and thought leadership initiatives.
Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment.

Required Qualifications:

Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients.
Strong understanding of go-to-market strategies and marketing principles.
Excellent analytical skills with the ability to interpret data and market trends.
Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables.
Leadership and professionalism, with the ability to influence and partner with employees at all levels.
Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in marketing automation tools and CRM systems.

Preferred Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

As part of our global team, we’ll support you in shaping the future you want to see.
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Referenced Salary Location

Waterloo, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$85,300.00 CAD - $135,300.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

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More about this job

Responsibilities

The Strategic Marketing Manager will develop and execute go-to-market plans to drive growth within the insurance sector. They will also manage marketing budgets, track campaign performance, and build strong relationships with advisors.

Requirements

Candidates must have proven experience in strategic marketing within the insurance industry, specifically targeting high-net-worth clients. Proficiency in marketing automation tools, CRM systems, and strong analytical skills are also required.

Skills

Strategic marketing
Go-to-market strategy
Market analysis
Campaign development
Relationship building
Data-driven marketing
Brand management
Budget management
Marketing automation
CRM systems
Strategic planning
Communication
Leadership
Project management
Insurance industry knowledge

Benefits

Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short-term disability
Long-term disability
Life insurance
AD&D insurance
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension plan
Global share ownership plan
Paid time off
Statutory leaves of absence

Visa sponsorship

Not detected in the job text

Keywords

Strategic Marketing
Insurance
Go-to-market
High-net-worth
Advisor relations
Marketing automation
CRM
Data-driven
Brand management
Budgeting
Market research
Financial services
Wealth solutions
Lead generation
Thought leadership
Strategic planning
Performance tracking
Cross-functional collaboration
Digital marketing
Print marketing

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