Summer Intern 2027 - Brand Coordinator

At Manulife John Hancock, we believe in investing in the future – starting with you. Our Brand Coordinator Internship is your launchpad to success, offering the support, structure, and exciting opportunities you need to thrive and make your mark.

Our Brand Coordinator Internship provides hands-on experience across brand strategy, social media, competitive research, integrated marketing campaigns, sponsorship activations, marketing innovation, and AI-enabled marketing. Working closely with the Director, Brand and the broader Brand organization, you'll contribute to initiatives that strengthen brand consistency, enhance audience engagement, improve marketing effectiveness, and increase brand visibility.

You'll collaborate with teams across Brand, Social & SEO, Creative, and Media & Insights, gaining exposure to how integrated marketing initiatives come together. Through research, campaign support, social media initiatives, and strategic projects, you'll build practical skills in brand management, marketing analytics, storytelling, stakeholder management, and strategic thinking.

Position Responsibilities:

• Conduct competitive and market research across financial services and wealth management brands, identifying emerging marketing trends, customer expectations, and opportunities to strengthen brand presence.
• Support social media and employee advocacy initiatives, including content research, content calendars, competitor benchmarking, performance reporting, and campaign recommendations.
• Analyze social media and marketing performance to identify opportunities to improve audience engagement, reach, and content effectiveness across paid, owned, and earned channels.
• Assist with the development of integrated marketing campaigns, including campaign briefs, presentations, messaging frameworks, planning materials, and brand consistency reviews.
• Collaborate with Brand, Social & SEO, Creative, Media & Insights, and other marketing partners to coordinate campaign and content initiatives.
• Support sponsorship and brand activation initiatives, including activation research, audience engagement strategies, measurement approaches, and post-event reporting.
• Research AI-enabled marketing tools and emerging technologies and contribute recommendations for improving marketing workflows, content development, and audience engagement.
• Complete a strategic brand, social media, or audience engagement project that includes research, analysis, actionable recommendations, and an executive presentation to Marketing leadership.

Required Qualifications:

• Currently enrolled in a post-secondary program with an interest in marketing, branding, advertising, digital media, financial services, or a related area.
• Strong written and verbal communication skills, with the ability to present ideas and recommendations clearly.
• Experience conducting research, analyzing information, and translating findings into actionable recommendations and presentations.
• Proficiency in Microsoft PowerPoint, Excel, and Teams.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects in a fast-paced environment.
• Strong collaboration skills and the ability to work effectively with cross-functional teams and stakeholders.
• Interest in brand building, social media, customer engagement, and emerging marketing trends, including AI-enabled tools and technologies.
• Demonstrated initiative through internships, case competitions, student leadership, entrepreneurship, content creation, digital marketing projects, or other relevant experiences.

When you join our team:

• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we'll support you in shaping the future you want to see.
• As part of our co-op program, you will gain early access to Manulife John Hancock's premier early talent program, GRO, tailored to graduating students. This program is designed to launch your career with the support, structure, and opportunities you need to thrive.

Application Instructions:

• Submit your resume, cover letter, academic transcript, and work term evaluation (if any) in one single PDF file.

Salary range is expected to be between:

$40,950.00 CAD - $56,550.00 CAD

The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. The annual salary will be pro-rated based on the length of the work term.

The role being advertised is an existing vacancy.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement

Hybrid