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Added 4 hours ago
E
Manager, Marketing & Demand Generation
EERS
Montreal, QC
- Full-time
…managing the sales pipeline, and partnering directly with the Director of Commercialization to close business - while directing brand presence across digital, clinical, conference, and…
Added 22 hours ago
H
Developer
HRVST
Remote, Canada
- $65,000 to $80,000 CAD / year
- Full-time
- Remote
This role reports directly to the Account Director. You’ll work in a dedicated pod on a shared set of clients, keeping strategy, scope and execution aligned across every project.
Added 23 hours ago
N
Marketing Engineer & Director of AEO
Notified
Toronto, ON
- Full-time
We are looking for a Marketing Engineer & Director of AEO to own how our brand is discovered, understood, cited, and recommended across search engines, answer engines, AI assistants, and…
Added 1 day ago
R
Content Strategist
Ratehub
Remote, Canada
- Full-time
- Remote
…Organic Growth Manager. You’ll work closely with the Senior Director of Everyday Banking and Partnerships, the Partnerships Team, our partners, the Content Team, and other cross-functional…
Added 1 day ago
LM
Head of Digital Performance
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.
Added 1 day ago
PL
Marketing Manager
Pomeroy Lodging
Kananaskis, AB
- Full-time
Reporting to the Director of Sales & Marketing, you will be responsible for:
Added 2 days ago
I
Global Solution Marketing Director, Oil & Gas
IFS
Ottawa, ON
- Full-time
The Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS's key industry verticals. The role reports into Corporate Marketing but carries…
Added 2 days ago
TS
Technical E-Commerce Manager [Shopify] [Canada]
The Super Patch Company
Mississauga, ON
- Full-time
Reports to Director, MarTech & Automation, who will provide hands-on oversight of execution and stack training.
Added 2 days ago
I
Global Solution Marketing Director, Oil & Gas
IFS
Ottawa, ON
- $135,000 to $175,000 USD / year
- Full-time
The Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS's key industry verticals. The role reports into Corporate Marketing but carries…
Added 2 days ago
LM
Head of Digital Performance
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.
Added 2 days ago
I(
DIRECTOR OF MARKETING AND COMMUNICATIONS
IDRF (International Development and Relief Foundation)
Toronto, ON · North York, ON
- Full-time
Director of Marketing and Communications – International Development and Relief Foundation (Mat Leave – 12 months)
Added 2 days ago
M
Performance Marketing Manager
Maple
Toronto, ON
- Full-time
…supporting organic acquisition through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Performance marketing is a key driver of…
Added 2 days ago
E
Integrated Marketing Director (Toronto)
Everist
Toronto, ON
- Full-time
We’re looking for an Integrated Marketing Director to help lead our marketing efforts and bring structure, creativity, and performance rigor to our next chapter.
Added 2 days ago
CV
Communications Specialist
CPABC Vancouver Chapter
Vancouver, BC
- Contract
Collaborate with the Director, Communications and Managing Editor to plan, source, and develop editorial content, including feature articles, member profiles, thought leadership pieces, and…
Added 3 days ago
AS
Administrateur(trice) HubSpot CRM et opérations marketing
Athos Services Commémoratifs
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
La stratégie, la rédaction, la création graphique, le SEO et la planification des campagnes relèvent de l’équipe Marketing. Ce poste est responsable de leur exécution technique, de leur…
Added 3 days ago
CN
Search Engine Optimization Copywriter
Creative Niche
Toronto, ON · Etobicoke, ON
- $70,000 to $80,000 CAD / year
- Full-time
…and the U.S. Unilock is looking for an experienced in-house SEO writer to join its established marketing team, with a clear focus on article production and a package that includes a bonus…
Added 3 days ago
B|
Chef·fe d'équipe SEO | SEO Team Lead
Bloom | Digital Marketing Agency
Montreal, QC
- Full-time
Note: We are currently posting this position at both the Team Lead and Director levels. Please note that this is a single opening within the team, and the final level will be determined…
Added 3 days ago
CP
Communications Specialist
Chartered Professional Accountants of BC
Vancouver, BC
- $67,800 to $80,450 CAD / year
- Full-time
· Collaborate with the Director, Communications and Managing Editor to plan, source, and develop editorial content, including feature articles, member profiles, thought leadership pieces,…
Added 3 days ago
WI
Senior Director, Brand & Marketing
Westland Insurance Group Ltd.
Burlington, ON
- Full-time
Are you ready for your next opportunity? We’re searching for a strategic and growth-minded Senior Director, Brand & Marketing to help shape the future of Westland’s brand and drive our next…
Added 3 days ago
QI
Marketing Manager
Qi Integrated Health
Vancouver, BC
- Contract
Own SEO for Google and AI search tools, including on-page optimization, structured data and content clear enough to be cited.
Added 3 days ago
G
Bilingual Copywriter, Retail & Ecommerce- Temporary- Little Burgundy
Genesco
Montreal, QC
- Full-time
Create, review, and optimize ecommerce product copy, ensuring accuracy, consistency, and alignment with SEO best practices with the support of ecommerce director.
Added 4 days ago
Senior Director, Brand & Marketing
Talent Acquisition Team at Westland Insurance. Text reply only.
Burlington, ON · Surrey, BC · Calgary, AB
Are you ready for your next opportunity? We’re searching for a strategic and growth-minded Senior Director, Brand & Marketing to help shape the future of Westland’s brand and drive our next…
Added 4 days ago
S
Digital Marketing Manager
SMARTFOX
Canada
- Full-time
Own the digital growth plan across paid search, paid social, SEO, email, lifecycle, affiliate, and partnerships, tied to revenue and customer targets
Added 4 days ago
SG
Digital Communications Specialist
St. George's School of Montreal
Montreal, QC
- Contract
…department on a six-month contract (renewable). Reporting to the Director of Marketing and Communications, this is a hands-on role that will make an immediate impact: you will own our…
Added 4 days ago
SW
Marketing Content Specialist
Science World
Vancouver, BC
- Full-time
The Marketing Content Specialist, reporting to the Director, Brand & Marketing, is responsible for creating, managing and optimizing content across digital and physical touchpoints, with a…

Maple

Performance Marketing Manager

Toronto, ON, Canada

Hybrid

Pay range: $94,000 - $115,000 · Full-time

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Job details

Pay: Pay range: $94,000 - $115,000
Job type: Full-time
Workplace: Hybrid
Experience: 5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business.
Posting language: English
Posted: Oct 23, 2026

Original job description

Build better healthcare together

Maple’s purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we’re proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what’s possible every day.

Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you’ll do work that changes lives - including your own.

\nThe role

We're looking for a Performance Marketing Manager to own the day-to-day management, execution and optimization of paid acquisition campaigns while supporting organic acquisition through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Performance marketing is a key driver of acquisition and revenue growth at Maple, and this role will help us manage investment effectively, improve performance and identify opportunities for efficient growth.

In this role, you'll manage core paid media channels, use data and experimentation to improve conversion and media efficiency, and partner with performance marketing leadership and cross-functional teams. You'll help us identify and scale what works across audiences, creative and campaign strategies, while balancing acquisition volume with customer acquisition cost efficiency.

Your responsibilities

As the Performance Marketing Manager, you will:

Own the day-to-day management, execution and optimization of paid acquisition campaigns across core paid media channels.
Build and maintain campaign structures, bidding strategies, targeting and budget allocation across Google Ads and Meta Ads.
Manage meaningful paid media budgets with accountability for customer acquisition cost (CAC), conversion rates and revenue outcomes.
Use Google Analytics 4 (GA4), reporting platforms and performance data to monitor results, surface insights and recommend next steps.
Develop and run structured A/B tests across channels, audiences, creative and campaign strategies, translating results into practical improvements.
Use artificial intelligence (AI) to analyze performance data and optimize campaign performance.
Support organic growth through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO).
Establish a consistent reporting and performance review cadence, and identify opportunities to scale high-performing campaigns and acquisition opportunities.
Partner with performance marketing leadership and cross-functional teams to support growth across Maple's consumer and specialty care offerings.

What success looks like

In your first 90 days, you'll build a clear understanding of Maple's paid and organic acquisition strategies, target audiences, performance benchmarks and growth objectives. You'll take ownership of day-to-day campaign management across core paid media channels, establish budget pacing and performance monitoring routines, assess existing campaigns for efficiency and conversion opportunities, and set a consistent reporting cadence with clear insights and next steps.

Over your first 12–18 months, you'll deliver against paid acquisition targets while supporting organic growth and balancing volume with CAC efficiency. You'll build a structured experimentation program across channels, audiences, creative and campaign strategies; scale what works; and improve media efficiency through ongoing optimization of bidding, campaign structure, targeting and budget allocation. Your work will support revenue growth, new memberships and booked assessments, with success reflected in acquisition volume, conversion rates, CAC efficiency and revenue contribution.

What you bring

5+ years of hands-on performance marketing experience, ideally in a high-growth, consumer-focused business.
Deep expertise in Google Ads and Meta Ads, including campaign structure, bidding, optimization and measurement.
Experience managing meaningful paid media budgets with accountability for CAC, conversion rates and revenue outcomes.
Demonstrated ability to drive organic growth through SEO, AEO and GEO.
Strong analytical skills and proficiency with GA4, reporting platforms and performance measurement.
Experience using AI to analyze performance data and optimize performance.
Experience developing and executing structured A/B tests and translating results into actionable improvements.
You're proactive, detail-oriented and comfortable working independently in a fast-paced environment.
Experience with subscription businesses is a plus.

Play to your strengths. Finding the right fit goes both ways - so this section is yours to complete. When you join, you'll add the unique strengths you bring that aren't captured above.

How we'll support you

We recognise our people's health is everything. That's why we take care of them.

Maple for you and your family: 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family. Care starts on day one
Comprehensive health coverage: Medical, dental and life insurance because your peace of mind - and your loved ones - matter most
Health spending account: Extra funds to cover the essentials that make a difference, from new glasses to specialised therapy
Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses or a one-time boost to your retirement savings. You choose what matters most
Health days: Life happens. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to ten days per year
Group retirement savings plan: We're here for the long haul. Invest in your future with our group retirement plan

The details

Job type: Existing vacancy, full-time
Hiring manager: Senior Director, Performance and Digital
Location: Hybrid, 500 King St W, Toronto, M5V 1L9
Start date: December 2026
Vacation: 3 weeks
Pay range: $94,000 - $115,000

Offers can vary depending on skills, experience and readiness to meet Maple's expectations for this level. We encourage open conversations about pay. If you have questions about how compensation works at Maple, you're welcome to ask at any point in the interview process.

We're committed to the safety and security of our platform. Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification. Additional checks, including employment or education verification, may be conducted depending on the role's requirements.

Use of artificial intelligence

We don't currently use artificial intelligence (AI) or automated tools to screen, assess or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.

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More about this job

Responsibilities

The Performance Marketing Manager will own the day-to-day execution and optimization of paid acquisition campaigns across Google and Meta platforms. They will also support organic growth through SEO, AEO, and GEO while partnering with cross-functional teams to drive revenue and membership growth.

Requirements

Candidates must have 5+ years of hands-on performance marketing experience, specifically with Google Ads and Meta Ads. Proficiency in data analysis, GA4, and the ability to execute structured A/B tests is required to manage budgets and improve acquisition efficiency.

Skills

Performance marketing
Google Ads
Meta Ads
SEO
AEO
GEO
GA4
Data analysis
A/B testing
Budget management
Customer acquisition cost
Conversion rate optimization
Artificial intelligence
Campaign management
Strategic planning

Benefits

Medical insurance
Dental insurance
Life insurance
Health spending account
Professional development budget
Wellness expenses
Retirement savings plan
Health days
Destination days
Mental health therapy

Visa sponsorship

Not detected in the job text

Keywords

Performance Marketing
Paid Acquisition
Google Ads
Meta Ads
SEO
AEO
GEO
GA4
CAC
Conversion Rate
A/B Testing
Artificial Intelligence
Subscription Business
Campaign Strategy
Budget Allocation
Data Analytics
Digital Marketing
Consumer Marketing
Revenue Growth
Performance Measurement

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