Jobs in Canada

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Added 5 mins ago
GC
[Disney Dreamlight Valley PC/Console] Analyste de données sénior - Senior Data Analyst
Game Companies
Montreal, QC
- Full-time
Gameloft Montréal recherche un(e) Analyste de données senior pour rejoindre l'équipe qui travaille sur Disney Dreamlight Valley, un jeu hybride de simulation de vie et d'aventure…
Added 6 mins ago
VC
Directeur(trice) de l'ingénierie | Head of Engineering
Valsoft Corporation
Remote, Canada
- Full-time
- Remote
Hire an AI-native team: a few strong senior engineers and sharp juniors who ship with AI agents every day. You set the tooling and the bar.
Added 20 mins ago
MA
Senior H&B Consultant I
Marsh Agency
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 20 mins ago
TJ
Learning and Development Advisor
The Jenkins Group of Companies
Halifax, NS
- Full-time
…companies. Known primarily for our strong reputation and success in senior living, we are recognized as an industry leader in this space. Built on a commitment to long term living and…
Added 20 mins ago
J
Django/Python Developer (Full-Stack) (NLM)
JobsInPython
Prince Edward, ON
- Full-time
We are seeking a senior full-stack developer to own and modernize shared Python/Django capabilities and serve as the technical escalation point for complex, cross-application work. The role…
Added 20 mins ago
MA
IAM RBAC Business Solution Analyst Lead
Marsh Agency
Toronto, ON
- Full-time
Proven ability to lead through influence, manage senior stakeholders, and build alignment across global teams.
Added 20 mins ago
MA
Technology Delivery Lead, Enterprise AI
Marsh Agency
Toronto, ON
- Full-time
All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week
Added 20 mins ago
MA
Oliver Wyman - Senior Lead AI Developer
Marsh Agency
Toronto, ON
- Full-time
…deliver unique and unprecedented products across industries. As a Senior Lead AI Developer, you are primarily responsible for managing technical projects and helping teams design and build…
Added 50 mins ago
Senior Associate, Business Development (Finance/Accounting Staffing Agency)
Vaco by Highspring
Toronto, ON
Senior Associate, Business Development, Talent Solutions
Added 50 mins ago
Executive Finance and Accounting Recruiter (Full Desk)
Vaco by Highspring
Montreal, QC
Develop and grow relationships with accounting and finance leaders, including CFOs, Controllers, CAOs, and other senior decision-makers.
Added 1 hour ago
CC
Senior Analyst, Commercial - Sparkling
Coca-Cola Canada Bottling Limited
Toronto, ON
- Volunteer
The Senior Analyst, Commercial – Sparkling turns data into the insights that help grow one of Canada's most dynamic beverage portfolios. In this role, your analysis will directly influence…
Added 1 hour ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
Exposure to Industrial Segments, Industrial Automation business units, Sales, senior stakeholders, and agency partners.
Added 1 hour ago
SE
Integrated Marketing Specialist, Industrial Segment (12-month contract)
Schneider Electric
Milton, ON
- $91,200 to $136,800 CAD / year
- Full-time
Exposure to Industrial Segments, Industrial Automation business units, Sales, senior stakeholders, and agency partners.
Added 1 hour ago
TC
HR Business Partner Manager, Distribution Center
TJX Canada – Winners, Marshalls, HomeSense
Delta, BC
- $89,208 to $135,086.4 CAD / year
- Full-time
Build strong partnerships with senior leaders, union representatives, HR partners, and key stakeholders to drive effective people and labour outcomes.
Added 1 hour ago
OP
Supervisor, Property Operations
Oxford Properties Group
Toronto, ON · Scarborough, ON
- Full-time
We are a leading global real estate investor, developer and manager. We combine our capital with our capabilities to create real estate that strengthens economies and communities. By…
Added 1 hour ago
Associate Director, Business Development (IT Agency Staffing & Recruitment)
Vaco by Highspring
Vancouver, BC
Develop and grow relationships with technology leaders, including CIOs, CTOs, and other senior decision-makers.
Added 1 hour ago
V
Senior Software Engineer
Veem
Ottawa, ON
- Full-time
What You’ll Do:This is a hands-on senior engineering role. You will:
Added 1 hour ago
Staff Machine Learning Engineer, AdTech
HelloFresh
Toronto, ON
Raise the engineering bar across the team through code reviews, system design guidance, and active mentorship of Senior Engineers and Data Scientists.
Added 1 hour ago
E
Model Risk Governance Specialist
eTeam
Montreal, QC
- Contract
Prepare and present regular reports on model risk status, issues, and mitigation efforts to senior management, internal audit and regulators.
Added 1 hour ago
IW
Senior Specialist Software Engineering
IG Wealth Management
ON · Ontario, Canada
- Full-time
Added 1 hour ago
IW
Senior Specialist Software Engineering
IG Wealth Management
MB · Manitoba, Canada
- Full-time
Added 1 hour ago
SH
Back of House - Supervisor, Culinary
Sandman Hotel Group
AB · Edmonton, AB
- Full-time
Actively lead shifts, in support of senior leadership team members while helping to manage budgetary goals
Added 1 hour ago
PC
Senior Associate, Internal Controls and Risk Management – Financial Services (Bilingual FR/EN)
PwC Canada
Montreal, QC
- Full-time
As a Senior Associate, Internal Controls and Risk Management – Financial Services (Bilingual FR/EN), you will work with a team of professionals to help anticipate and solve internal control…
Added 1 hour ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Added 1 hour ago
SH
BOH Management - Sous Chef
Sandman Hotel Group
AB · Edmonton, AB
- Full-time
Cultivate your own development by working with senior leaders

Sales Strategy & Customer Marketing Leader

Toronto, ON, Canada
BOL-Mars Canada Inc., Canada

The base pay range for this position at commencement of employment is expected to be between the below range CAD 108,661.00 - CAD 142,617.00. · Full-time

Apply on mars.wd3.myworkdayjobs.com About employer

Applications open in a new tab.

Job details

Pay: The base pay range for this position at commencement of employment is expected to be between the below range CAD 108,661.00 - CAD 142,617.00.
Job type: Full-time
Posting language: English
Posted: Oct 29, 2026

Original job description

Job Description:

Sales Strategy & Customer Marketing Leader_ T2

Position Summary

The Sales Strategy & Customer Marketing Leader is responsible for developing and executing customer-centric growth strategies that drive category, brand, and customer performance. This role serves as the critical link between Marketing and Sales, translating consumer, shopper, and innovation strategies into actionable customer plans that deliver business growth.

The successful candidate will lead annual planning processes, customer marketing initiatives, innovation commercialization, and shopper activation programs while partnering closely with Sales, Marketing, Category Leadership, Finance, Operations, and external agency partners. This individual must thrive in a fast-paced environment, demonstrate exceptional cross-functional leadership, and influence stakeholders across all levels of the organization.

Key Responsibilities

Innovation Strategy & Commercialization

Partner with Marketing, Sales, Supply Chain, and Category teams to develop customer-specific innovation plans.
Support the customer activation of innovation initiatives from concept through launch.
Build compelling customer selling stories that drive distribution and incremental growth.
Monitor innovation performance and recommend optimization strategies to achieve objectives.
Ensure innovation priorities are incorporated into customer plans and annual business planning processes.

Shopper & Consumer Marketing Programs

Develop and execute integrated shopper and consumer activation programs that drive awareness, trial, conversion, and loyalty.
Translate consumer insights into customer-specific activation strategies that deliver measurable business results.
Lead development of promotional programs, display initiatives, seasonal campaigns, and omnichannel customer marketing plans.
Evaluate program effectiveness through ROI analysis and post-event assessments, identifying opportunities for continuous improvement.
Collaborate with Marketing to ensure alignment between national brand campaigns and customer execution strategies.

Annual Planning & Commercial Strategy

Lead cross-functional annual planning processes, ensuring alignment across functions with corporate growth priorities.
Support key planning milestones, including innovation planning, demand forecasting, promotional planning, and investment allocation. Key planning milestones (Mission Control (Future year innovation planning), NPM (National Sales Meeting), RTS (Ready to Sell material for sales), Lift Off (Sales plan readiness).
Identify risks and opportunities and provide strategic recommendations to drive business performance.

Marketing & Sales Integration

Act as the primary liaison between Marketing and Sales teams, ensuring strategic alignment and flawless execution of business priorities.
Communicate customer needs, market trends, and competitive insights to Marketing partners.
Translate brand and category strategies into customer-specific execution plans.
Facilitate collaboration across functions to ensure timely decision-making and effective implementation of initiatives.
Influence stakeholders to achieve alignment on business priorities and growth opportunities.

Agency & External Partner Management

Lead relationships with external agency partners, ensuring delivery of best-in-class activation and marketing programs.
Manage agency briefs, timelines, budgets, and performance expectations.
Ensure all agency-developed programs align with brand strategies, customer requirements, and business objectives.
Co ordinate the creation of all POS, Toolkits, Display requirements across innovation and Shopper programs.
Foster strong collaborative partnerships that drive innovation and continuous improvement.

Cross-Functional Leadership

Build and maintain strong cross functional relationships across Sales, Marketing, Finance, Category Leadership, Supply Chain, Strategic Revenue Growth Management, and Operations.
Lead project teams and coordinate resources to deliver strategic initiatives on time and within budget.
Drive alignment across stakeholders to support customer and business objectives.
Champion a culture of collaboration, accountability, and execution excellence within the team.

Qualifications & Experience

Required Experience

· Educated to degree level or equivalent.

· Experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning within a consumer-packaged goods (CPG) environment highly preferred.

· Proven experience leading innovation launches, customer activation programs, and annual business planning processes.

· Experience working directly with customer teams and senior commercial leadership.

· Experience managing external agency partners and cross-functional project teams.

Key Skills & Competencies

· Highly adaptable and comfortable working in a fast-paced, dynamic environment.

· Exceptional cross-functional collaboration and stakeholder management skills.

· Proven ability to influence without direct authority.

· Strong communication, presentation, and storytelling capabilities.

· Project management and prioritization skills.

· Results-oriented with a focus on execution and business impact.

· Ability to manage multiple priorities while maintaining attention to detail.

Leadership Behaviours

· Creates Collaborative Relationships: builds strong partnerships and collaborative working relationships.

· Navigates Complex Challenges: demonstrates agility and resilience in a rapidly changing environment.

· Delivers Consistent Results: takes ownership, drives accountability, and delivers results.

· Challenges the status quo and identifies opportunities for improvement.

· Inspires alignment and commitment across diverse stakeholders.

· Balances strategic thinking with operational excellence.

· Delivery of projects on time and within budget.

What can you expect from Mars?

Work with over 130,000 diverse and talented associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best in class learning and development support from day one, including access to our in - house Mars University. An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is expected to be between the below range CAD 108,661.00 - CAD 142,617.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

Apply on mars.wd3.myworkdayjobs.com About employer

More about this job

Responsibilities

The role involves developing and executing customer-centric growth strategies while serving as the primary link between Marketing and Sales. Responsibilities include leading annual planning processes, managing innovation commercialization, and overseeing shopper activation programs to drive business performance.

Requirements

Candidates should possess a degree and significant experience in Customer Marketing, Sales Strategy, or Commercial Planning within a CPG environment. Proven ability to lead innovation launches, manage cross-functional teams, and influence stakeholders without direct authority is required.

Skills

Sales strategy
Customer marketing
Innovation commercialization
Annual planning
Shopper activation
Cross-functional leadership
Stakeholder management
Project management
ROI analysis
Strategic planning
Brand management
Communication
Presentation
Storytelling
Budget management
Agency management

Benefits

Company bonus
Learning and development support
Access to Mars University

Visa sponsorship

Not detected in the job text

Keywords

Sales Strategy
Customer Marketing
CPG
Innovation Commercialization
Shopper Activation
Annual Business Planning
Cross-functional Leadership
Stakeholder Management
ROI Analysis
Demand Forecasting
Promotional Planning
Omnichannel Marketing
Agency Management
Strategic Revenue Growth Management
Supply Chain
Category Leadership
Project Management
Brand Strategy
Market Trends
Competitive Insights

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Jobs in Canada