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Added 57 mins ago
MM
YouTube Content Strategist
Martell Media
Kelowna, BC
- Full-time
…understands YouTube storytelling, audience psychology, content analytics, and channel growth, and can confidently tell us what needs to change in order to reach the next…
Added 1 hour ago
MC
Commercial Analyst
Meridian Credit Union
St. Catharines, ON
- $52,000 to $75,000 CAD / year
- Full-time
Added 1 hour ago
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Commercial Analyst
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- $52,000 to $75,000 CAD / year
- Full-time
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Commercial Analyst
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- Full-time
Added 2 hours ago
Senior Manager, Data Product Management
Scotiabank
Toronto, ON
Familiarity with data analytics and visualization tools (e.g., Power BI, Looker).
Added 2 hours ago
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Senior AI Architect
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- $100,000 to $150,000 CAD / year
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Added 2 hours ago
IE
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Added 3 hours ago
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RQ11580 - Software Developer - Senior
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Added 7 hours ago
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Knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
Added 7 hours ago
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RQ00240 – Product Manager – Senior
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RQ11676 – Software Developer – ETL – Intermediate
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Added 9 hours ago
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RQ11673 – Report Developer – Junior
S M Software Solutions Inc
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Added 9 hours ago
SM
RQ11673 – Report Developer – Junior
S M Software Solutions Inc
Toronto, ON
- Internship
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Added 9 hours ago
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RQ11676 – Software Developer – ETL – Intermediate
S M Software Solutions Inc
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We are seeking an experienced Intermediate Software Developer – ETL (Power BI Developer) with strong expertise in Microsoft Power BI, DAX, Power Query (M), SQL, data modelling, and…

Martell Media

YouTube Content Strategist

Kelowna, BC, Canada

Compensation: $100,000 - $120,000 CAD Base Salary + $18,000 variable · Full-time

Apply About employer

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Job details

Pay: Compensation: $100,000 - $120,000 CAD Base Salary + $18,000 variable
Job type: Full-time
Apply by: Nov 15, 2026
Experience: 3+ years of experience developing, producing, or managing YouTube content with demonstrated results.
Posting language: English
Posted: Nov 8, 2026

Original job description

Location: In-Office

Compensation: $100,000 - $120,000 CAD Base Salary + $18,000 variable

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you'll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who deeply understands YouTube storytelling, audience psychology, content analytics, and channel growth, and can confidently tell us what needs to change in order to reach the next level.

You will be responsible for developing high-performing video concepts, analyzing channel performance, writing compelling scripts, and building a content strategy designed to generate millions of views while driving business growth. You should have a proven understanding of what makes viewers click, watch, engage, and return.

The ideal candidate has significant experience with YouTube content creation and understands the difference between creating videos and building a successful channel. This person will become a key creative partner to Dan, helping shape content strategy, improve storytelling, and potentially participate in content production and filming.

Candidates with backgrounds in film production, directing, documentary filmmaking, scriptwriting, or other storytelling-focused disciplines are strongly encouraged to apply.

Responsibilities

Content Strategy & Channel Growth

Develop and execute a long-term YouTube content strategy aligned with audience growth and business objectives.
Identify high-potential content opportunities capable of generating significant viewership and engagement.
Research trends, competitors, audience interests, and emerging opportunities within the YouTube ecosystem.
Build content roadmaps and publishing strategies that support sustainable channel growth.

Ideation & Creative Development

Generate original video concepts with strong viral and evergreen potential.
Develop video ideas designed to achieve high click-through rates, audience retention, and viewer engagement.
Create content frameworks that balance entertainment, education, storytelling, and business goals.
Lead brainstorming sessions and continuously test new content formats and creative approaches.

Scriptwriting & Storytelling

Write and refine compelling video scripts, outlines, and story structures.
Craft strong hooks, narrative arcs, pacing strategies, and calls-to-action.
Ensure every piece of content is optimized to maximize audience retention and watch time.
Elevate the overall storytelling quality of the channel.

Analytics & Optimization

Analyze channel performance, audience behavior, and video-level analytics.
Use data to identify growth opportunities and improve future content performance.
Monitor key metrics including click-through rate, retention, watch time, subscriber conversion, and audience engagement.
Translate insights into actionable recommendations for content, packaging, and production improvements.

Creative Leadership

Act as a strategic advisor on all YouTube content decisions.
Provide recommendations on what content, messaging, and formats should evolve as the channel grows.
Collaborate closely with Dan and the broader content team to improve content quality and performance.
Potentially assist with filming, directing, or content production as needed.

Qualifications

Required

3+ years of experience developing, producing, or managing YouTube content with demonstrated results.
Strong understanding of YouTube analytics, audience retention, click-through optimization, and channel growth strategies.
Proven experience writing scripts and developing high-performing video concepts.
Exceptional storytelling instincts and understanding of audience psychology.
Ability to identify trends while balancing evergreen content opportunities.
Strong analytical skills with the ability to turn data into strategic recommendations.
Excellent communication and creative leadership abilities.

Preferred

Experience working with creator brands, personal brands, media companies, or educational content channels.
Background in film production, directing, screenwriting, documentary production, journalism, or related storytelling fields.
Experience helping grow a YouTube channel from early-stage to significant audience scale.
Familiarity with production workflows, filming, and creative direction.
Personal content creation experience or successful management of a YouTube channel is considered a strong asset.

Apply About employer

More about this job

Responsibilities

Develop and lead a YouTube content strategy focused on audience growth and business objectives, including researching opportunities, creating video concepts, and writing compelling scripts. Analyze channel performance and audience behavior to recommend improvements to content, packaging, storytelling, and production.

Requirements

Candidates need at least three years of experience developing, producing, or managing YouTube content, along with demonstrated results and strong knowledge of analytics, audience retention, and channel growth. They should have excellent storytelling, scriptwriting, analytical, communication, and creative leadership skills; experience in film, documentary, journalism, creator brands, or channel growth is preferred.

Skills

YouTube Content Strategy
Channel Growth
Video Concept Development
Scriptwriting
Storytelling
Audience Psychology
YouTube Analytics
Audience Retention Optimization
Click-Through Rate Optimization
Content Research
Trend Analysis
Content Roadmapping
Creative Direction
Data Analysis
Filming
Directing

Visa sponsorship

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Keywords

YouTube
Content Strategy
Channel Growth
Video Concepts
Scriptwriting
Storytelling
Audience Psychology
YouTube Analytics
Click-Through Rate
Audience Retention
Watch Time
Subscriber Conversion
Audience Engagement
Content Roadmaps
Trend Research
Competitor Research
Evergreen Content
Viral Content
Creative Direction
Filming
Directing
Video Production
Documentary Filmmaking
Journalism
Personal Brands
Media Production

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