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Added 28 mins ago
Solution Product Marketing Manager - Canada
ActiveProspect, Inc.
Remote, Canada
Full-time · Remote
The role is ideal for a strategic, analytical, and highly collaborative product marketer who can move comfortably between research, business strategy, positioning, executive storytelling,…
Added 2 hours ago
Marketing and Proposals Coordinator
G architects
Toronto, ON
Internship
Manage and schedule content for the firm’s LinkedIn and Instagram accounts, ensuring consistency with brand voice and visual standards
Added 5 hours ago
Campaigns Manager
ContactMonkey
Toronto, ON
$120,000 to $130,000 CAD / year
Full-time
Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team
Added 5 hours ago
Campaigns Manager
ContactMonkey
Toronto, ON
Lead multi-channel campaign development and execution, across email, social, content, events, and direct mail, to drive new opportunities and pipeline with the SDR team
Added 10 hours ago
Manager, Marketing & Communications
Take a Hike Foundation
Vancouver, BC
Full-time
…Development Team. We are looking for a seasoned and skilled marketer and digital media expert to join a Development Team that describes themselves as “passionate, hard-working,…
Added 14 hours ago
Senior Manager, Organic Growth
Mistplay
Toronto, ON
$120,000 to $165,000 CAD / year
Full-time
This is a highly cross-functional builder role for someone who thinks like a growth marketer, operates with the rigor of a performance marketer, and is energized by cracking growth problems…
Added 18 hours ago
Marketing Manager
Boast Capital LP
Toronto, ON · Vancouver, BC
$110,000 to $130,000 CAD / year
Boast is looking for a Marketing Manager to lead demand generation, content and event marketing while managing and developing a team of three.
Added 22 hours ago
Manager, Marketing
Loblaw Companies Limited
Brampton, ON
Full-time
This role is ideal for a collaborative, highly organized marketer who can balance strategic thinking with hands-on execution and thrives in a fast-paced environment.
Added 23 hours ago
Director of Marketing & Ecommerce
JRoss Retail Recruiters
Vancouver, BC · Greater Vancouver, BC
$125,000 to $150,000 CAD / year
Full-time
This is a senior leadership opportunity for a strategic marketer who understands how to build a brand while also driving measurable commercial results. This opportunity suits a resourceful…
Added 23 hours ago
Head of Marketing
Claret Asset Management
Montreal, QC
Full-time
Create meaningful connections with clients and prospects through content, events, thought leadership and relationship marketing.
Added 1 day ago
Visual Content Designer
OnePlan Solutions
Remote, Canada
Full-time · Remote
Create visual content for organic social, paid advertising, websites, landing pages, product launches, webinars, trade shows, customer stories, email campaigns, and sales collateral
Added 1 day ago
Growth & Product Specialist
YNCU
Kitchener, ON
$83,000 to $90,000 USD / year
Full-time
You will own our paid search engines, champion organic and AI-driven search (GEO) visibility, and act as a product marketer by uncovering new market opportunities through rigorous…
Added 1 day ago
Account Director (Hybrid)
Diamond
Toronto, ON
Full-time
Social Media + Digital + Content + Experiential + Events + Activations + Promotions + Design + Insights + Strategy + Brand + Advertising
Added 1 day ago
Account Director
Diamond
Toronto, ON
Full-time
Social Media + Digital + Content + Experiential + Events + Activations + Promotions + Design + Insights + Strategy + Brand. experiencediamond.com
Added 1 day ago
Demand Generation Marketing Manager
Sage
Toronto, ON
Full-time
…(across email, webinars/events, paid media, organic, search, content syndication) demand gen plays - strategy, execution and optimization. You're a proactive, analytical marketer with…
Added 1 day ago
Growth Marketer
Calico
Remote, Canada
$100,000 to $150,000 CAD / year
Full-time · Remote
Pipeline. Outbound, content, paid, partnerships, events. All of it, from first touch to qualified conversation. Test wide, kill fast, and go deep on whatever produces real conversations…
Added 1 day ago
Marketing Manager, Canada
Therabody
Canada
$75,000 to $80,000 CAD / year
…Manager, Canada to own and scale our brand nationwide. As our sole marketer on the ground, you will drive localized commercial campaigns, product launches, agency partners, events, and…
Added 1 day ago
Marketer
Platinum Trailers
St. Marys, ON
$22 to $28 CAD / hour
Full-time
As the Marketer, you’ll help execute marketing initiatives while providing day-to-day support to our sales team. You’ll create and schedule social media content, maintain marketing…
Added 2 days ago
Manager, Creative Services
TD
Toronto, ON
Full-time
Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
Added 2 days ago
Media Buyer / Creative Strategist
Sweat Pants Agency
Remote, Canada
Full-time · Remote
This role is for someone who can run paid media and also think like a marketer.
Added 4 days ago
B2B Marketing Manager - Business Development
123Dentist
Toronto, ON
$95,000 to $120,000 CAD / year
Full-time
This is a builder’s role. You will shape how 123Dentist is positioned with practice owners, develop the content, campaigns, and events that generate qualified leads, manage our agency…
Added 4 days ago
Trade Marketing Manager
Far Niente LLC
Oakville, ON
Full-time
This is an exciting opportunity for a commercially minded marketer who knows the wine business, understands the three-tier system, and thrives at the intersection of Brand Marketing, Sales,…
Added 4 days ago
Digital Marketing Specialist
Fastco
Vaudreuil-Dorion, QC
We’re looking for a creative, digitally savvy marketer who is passionate about content creation, storytelling, and performance analytics. You’re someone who understands the conversations,…
Added 4 days ago
Junior Digital Marketing Specialist
Longhouse Branding & Marketing
Langley (District), BC · Langley, BC
Part-time
Longhouse is hiring a Junior Digital Marketer to support our SEO, web and digital advertising teams. This role is a strong fit for someone finishing a degree who wants agency experience and…
Added 4 days ago
Performance Marketing Manager
Martell Ventures
Kelowna, BC
4. Channel Acceleration and Content Distribution

Martell Ventures

Performance Marketing Manager

Kelowna, BC, Canada

Posting language: English
Posted: Sep 25, 2026

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Original job description

Compensation: $110,000 - $130,000 OTE

Location: After 90 days, this role is required to be in-office in Kelowna full-time

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

You will be the strategic partner and driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.

We’re hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.

Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.

What You’ll Do

Paid Acquisition and Demand Generation

Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
Build repeatable acquisition systems that compound performance over time.

Funnel Build, Testing, and Optimization

Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.

Messaging, Sales Feedback, and Scaling What Works

Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
Translate insights into stronger messaging, positioning, and creative direction across campaigns.
Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
Double down on high-performing campaigns, audiences, and messaging to scale efficiently.

Channel Acceleration and Content Distribution

Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration.
Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven.
Implement structured testing frameworks to improve engagement, conversion rates, and audience quality.
Ensure consistency in messaging across all channels, campaigns, and launches.

Monetization and Revenue Enablement

Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion.
Align marketing sequencing with launch calendars and program-level revenue goals.
Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes.
Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics.

What You Bring

A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
Experience working closely with sales teams to refine messaging and improve conversion.
Player-coach mindset, able to build systems while personally executing at a high level.
High-judgment operator who moves fast, tests aggressively, and scales what works.
Obsessed with turning attention into MQLs, and MQLs into revenue.

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More about this job

Responsibilities

The Performance Marketing Manager will own and scale paid acquisition across multiple channels to drive qualified pipeline and revenue. They will also manage the full funnel from click to conversion, utilizing data-driven insights to optimize landing pages and messaging.

Requirements

The ideal candidate is a senior performance marketer with hands-on experience in scaling paid campaigns and managing complex funnels. They must possess strong analytical skills and a player-coach mindset to effectively collaborate with sales and creative teams.

Skills

Performance Marketing
Demand Generation
Paid Acquisition
Meta Ads
Google Ads
LinkedIn Ads
Funnel Optimization
A/B Testing
Data Analytics
Conversion Rate Optimization
Marketing Strategy
Revenue Attribution
Sales Alignment
Campaign Management
Lead Generation

Visa sponsorship

Not detected in the job text

Hiring contact

Dan Martell

Keywords

Performance Marketing
Demand Generation
Paid Media
Meta
Google
LinkedIn
Funnel Optimization
Analytics
CPL
CTR
CVR
MQL
Revenue Attribution
A/B Testing
Conversion Rate Optimization
SaaS
Media
AI
Marketing Strategy
Customer Acquisition
Lead Nurturing
Sales Alignment
Campaign Management
Growth Marketing
Digital Marketing

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