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Added 2 days ago
Content Strategist (Remote Canada) - Future Opening
Directive
Remote, Canada
Full-time · Remote
The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with…
Added 2 days ago
AI Content Strategist
Bullpen Capital
Heart's Content, NL
Full-time
…into complex topics and turn them into strong TL articles and…
Added 2 days ago
Multimedia Designer & Social Media Content Strategist
Employment Solutions - Sault College
Sault Ste. Marie, ON
Full-time
DOWNLOAD PDF for job Multimedia Designer & Social Media Content Strategist
Added 3 days ago
SEO & Content Strategist
EBlock Inc.
Canada
$49,000 to $52,000 CAD / year
Full-time
The primary duty of this role is to support a Senior SEO & Content Strategist in executing a variety of content writing & SEO strategy tasks offered through add-on SEO packages that our…
Added 1 month ago
CONTENT & SOCIAL STRATEGIST
LSKR
ON · Ontario, Canada
Full-time
LSKR is seeking a Content & Social Strategist to own day-to-day social execution across client work, while supporting LSKR’s internal brand and marketing efforts.
Added 3 days ago
Social Content Strategist
Natural Factors
Milton, ON
Full-time
We are looking for a creative, data-driven Social Content Strategist to shape and elevate our brand’s presence across digital channels. You will design multi-platform content strategies,…
Added 4 days ago
Social Content Strategist
Factors Group of Nutritional Companies
Milton, ON
We are looking for a creative, data-driven Social Content Strategist to shape and elevate our brand’s presence across digital channels. You will design multi-platform content strategies,…
Added 4 days ago
Conversion Content Strategist
Homera Health
Remote, Canada
Full-time · Remote
As our Conversion Content Strategist, you'll develop and optimize content across multiple channels. You'll work with our Senior Growth Marketer to create messaging that engages customers,…
Added 15 days ago
Content Strategist
RB Global Inc.
Burnaby, BC
$75,000 to $85,000 CAD / year
Full-time
This role maintains RB Global and its brands’ master content library - value propositions, brand narratives, messaging frameworks - and keeps it current as the business evolves. This person…
Added 16 days ago
Senior Content Strategist - AI Strategy
EPAM Systems
Canada
Full-time
Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks. As a Senior Content Strategist specializing in AI…
Added 17 days ago
Technical Content Strategist & Creative Producer
opexlabs.ai
Remote, Canada
₹1,200,000 to ₹1,800,000 INR / year
Full-time · Remote
We are looking for a Technical Content Strategist & Creative Producer to own our content engine from narrative architecture to visual execution.
Added 15 days ago
Content Strategist
RBGlobal
Burnaby, BC
Full-time
This role maintains RB Global and its brands’ master content library - value propositions, brand narratives, messaging frameworks - and keeps it current as the business evolves. This person…
Added 25 days ago
YouTube Content Strategist
Serv Recruitment
Kelowna, BC
Full-time
Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a YouTube Content Strategist.
Added 26 days ago
Content Strategist
EIZIE
BC
Full-time
We are looking for a dynamic and strategic Content Strategist to join our team and play a crucial role in shaping the narrative and content direction of our organization. As a Content…
Added 26 days ago
Content Strategist
Leo Toronto
Toronto, ON
$60,000 to $70,000 CAD / year
Full-time
As a Content Strategist, you’ll sit among a team of passionate, and bold thinkers who are obsessed with culture - conversations, trends, emerging behaviours with a deep understanding of…
Added 12 days ago
Advocacy & Content Strategist
Okta
Toronto, ON
As the Advocacy & Content Strategist, you will serve as the program architect and content engine that mobilizes Okta and Auth0 experts, customers, partners, developers, and security…
Added 1 month ago
Advocacy & Content Strategist
Okta
Toronto, ON
$85,000 to $127,000 CAD / year
Full-time
As the Advocacy & Content Strategist, you will serve as the program architect and content engine that mobilizes Okta and Auth0 experts, customers, partners, developers, and security…
Added 26 days ago
Content Strategist
Publicis Groupe Holdings B.V
Toronto, ON
$60,000 to $70,000 CAD / year
Full-time
As a Content Strategist, you’ll sit among a team of passionate, and bold thinkers who are obsessed with culture - conversations, trends, emerging behaviours with a deep understanding of…
Added 1 month ago
Part-Time Social Media Strategist & Content Writer (Halifax Preferred)
So Good Digital
Halifax, NS
Part-time
…We help thought leaders and growing brands stand out through content marketing, SEO, paid ads, and…
Added 3 months ago
YouTube Content Strategist
Martell Media
Peachland, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
Added 3 months ago
YouTube Content Strategist
Martell Media
Vancouver, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
Added 3 months ago
YouTube Content Strategist
Martell Media
West Kelowna, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
Added 3 months ago
YouTube Content Strategist
Martell Media
Lake Country, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
Added 3 months ago
YouTube Content Strategist
Martell Media
Kelowna, British Columbia
Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
Added 9 days ago
Content Strategist
Ratehub
Remote, Canada
Full-time · Remote
We’re looking for a Content Strategist to help grow Ratehub’s organic presence and reach more Canadians through high-quality, data-driven content.

Martell Ventures

Short-form Content Strategist

Kelowna, BC, Canada

Pay: Location: In-Office Compensation: $65,000 - $80,000 CAD Base Salary + $18,000 variable
Experience: 2+ years of experience creating, producing, or leading short-form content initiatives.
Posting language: English
Posted: Sep 10, 2026

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Original job description

Location: In-Office
Compensation: $65,000 - $80,000 CAD Base Salary + $18,000 variable

About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

Why you shouldn't work here – Radical Transparency from our CEO

About the Role

We are looking for a highly creative and execution-focused Short-form Creative Strategist to own and scale our short-form content strategy across platforms such as TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and emerging social channels.

This role sits at the intersection of content strategy, creative direction, storytelling, and audience growth. You will be responsible for identifying trends, developing content concepts, directing shoots, overseeing editing, and ensuring our content consistently drives engagement, reach, and business results.

The ideal candidate understands platform algorithms, social media psychology, viral content mechanics, and how to transform ideas into high-performing short-form videos. Over time, this person could become a primary creative partner responsible for directing and coaching our founder, Dan, on camera.

Candidates who have successfully built their own social media audience or personal brand are highly valued, though this is not a requirement.

Responsibilities

Content Strategy & Ideation

Develop and execute a high-volume short-form content strategy across multiple social platforms.
Research trends, audience behavior, platform updates, and viral content formats.
Generate fresh content ideas aligned with company goals, brand positioning, and audience interests.
Build content calendars and campaign concepts designed to maximize reach and engagement.

Creative Direction

Contribute to creative planning and execution for short-form video platforms.
Direct on-camera talent and eventually take ownership of directing Dan during content shoots.
Create compelling hooks, storytelling frameworks, and content structures that retain viewer attention.
Continuously test new formats, messaging angles, and creative concepts.

Video Production & Editing

Shoot, edit, and optimize short-form content for platform-specific performance.
Collaborate with editors or personally edit content when required.
Ensure videos meet high standards for pacing, storytelling, visual quality, and audience retention.
Maintain consistent publishing workflows and production efficiency.

Audience Growth & Performance

Analyze content performance metrics and audience insights.
Optimize content based on watch time, retention, engagement, and conversion data.
Stay ahead of platform algorithm changes and adapt strategies accordingly.
Contribute directly to audience growth, brand awareness, lead generation, and revenue-driving initiatives.

Team Collaboration

Work with marketing, content, and leadership teams to align content with broader business objectives.
Collaborate on campaign launches, product promotions, and brand-building initiatives.
Help establish and document creative processes, content frameworks, and best practices.

Qualifications

Required

2+ years of experience creating, producing, or leading short-form content initiatives.
Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and current short-form content trends.
Demonstrated expertise in video editing, storytelling, and content optimization.
Deep understanding of social media algorithms, audience retention, and growth strategies.
Experience developing content concepts from idea through final publication.
Strong communication
Ability to thrive in a fast-paced, high-output content environment.

Preferred

Experience managing or growing social media accounts with measurable audience growth.
Personal social media presence or audience (5,000+ followers is considered a strong asset).
Experience directing founders, executives, influencers, or on-camera talent.
Familiarity with analytics tools and performance reporting.
Experience working in creator-led, media, education, coaching, or personal brand businesses.

Apply About employer

More about this job

Responsibilities

Own and scale the short-form content strategy across platforms like TikTok, Instagram Reels, and YouTube Shorts to drive engagement and growth. Lead the creative process from ideation and directing on-camera talent to overseeing final video production and optimization.

Requirements

Requires 3+ years of experience in producing short-form content with a deep understanding of social media algorithms and video editing. Preference is given to candidates who have successfully grown their own personal brand or social media audience.

Skills

Short-form Content Strategy
Creative Direction
Video Editing
Storytelling
Audience Growth
Social Media Psychology
Content Ideation
Performance Analytics
Platform Algorithms
On-camera Direction
Content Calendar Management
Viral Content Mechanics

Visa sponsorship

Not detected in the job text

Hiring contact

Dan Martell

Keywords

TikTok
Instagram Reels
YouTube Shorts
LinkedIn
Short-form Video
Content Strategy
Creative Direction
Video Production
Audience Retention
Viral Content
Social Media Analytics
Personal Branding
Creator Economy
B2B SaaS
AI
Media

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