Marketing Specialist

Company Description

Master Power delivers advanced power solutions for industrial, commercial, and government applications worldwide. With roots dating back to 1962, the company blends decades of manufacturing expertise with modern innovation to design reliable fuel-based generators and industrial process solutions focused on efficiency, durability, and performance. Master Power manages the full project lifecycle, from engineering and global procurement through manufacturing and logistics. The team is committed to helping clients achieve reliable performance, operational efficiency, and cost savings while preparing for future challenges. To learn more, visit https://masteraire.com.

Role Description

The Marketing Specialist is a full-time, on-site role based in Richmond Hill, ON. This position is responsible for executing and continuously improving marketing strategies that support business growth across both digital and traditional channels.

The successful candidate will plan, execute, and evaluate marketing campaigns, manage website and social media content, support SEO and paid advertising initiatives, conduct market and keyword research, monitor campaign performance, and identify opportunities to improve traffic, lead generation, and conversions.

A strong analytical mindset is essential. The successful candidate will be comfortable working with marketing data, performance metrics, attribution, dashboards, and reporting to understand what is working, identify areas for improvement, and make informed recommendations. The role requires someone who can move comfortably between strategy, analysis, content, campaign execution, and day-to-day marketing operations.

The Marketing Specialist will also collaborate with sales, engineering, and operations teams to ensure marketing initiatives align with business objectives, maintain marketing materials and presentations, assist with events and trade shows where required, and contribute to the continued development of the company's overall marketing strategy.

We are looking for someone who takes ownership of their work, follows through on commitments, learns quickly, and can be relied upon to deliver high-quality work with minimal supervision. The ideal candidate is hardworking, dependable, versatile, detail-oriented, and comfortable adapting to changing priorities in a fast-paced business environment.

Qualifications

• 5+ years of professional marketing experience is strongly preferred.
• Experience planning, executing, monitoring, and optimizing digital marketing campaigns across multiple channels.
• Strong knowledge of SEO, paid advertising, social media marketing, website optimization, and lead generation.
• Experience with tools such as Google Ads, Google Analytics, Google Search Console, Meta Ads, SEO tools, CRM platforms, and other marketing analytics tools.
• Strong data analysis and reporting capabilities, with the ability to interpret campaign data, identify trends, evaluate performance, and translate findings into practical marketing decisions.
• Strong understanding of marketing KPIs, conversion tracking, attribution, lead generation, campaign performance, and return on marketing investment.
• Experience conducting keyword research, market research, competitor analysis, customer research, and industry trend analysis.
• Strong written and verbal communication skills.
• Excellent organizational, time-management, and problem-solving skills.
• Self-motivated, accountable, proactive, and willing to learn and accept feedback.
• B2B marketing experience is an asset.
• Post-secondary education in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Must be currently located in Canada.
• Must be available to work full-time, on-site in Richmond Hill, Ontario.