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Added 7 mins ago
TU
Programmer Analyst II
The University of British Columbia
Vancouver, BC
- $8,810.92 to $13,202.5 CAD / month
- Full-time
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Mastercard

Manager, Product Management - Media Solutions

Toronto, ON, Canada

Full-time

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Job details

Job type: Full-time
Apply by: Oct 29, 2026
Posting language: English
Posted: Oct 27, 2026

Original job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Product Management - Media SolutionsOverview:

Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services.

Within the Services organization, Customer Acquisition & Engagement (CAE) places Mastercard at the heart of our customer’s B2C and B2B growth and loyalty strategies. As part of CAE, Marketing Services helps our customers acquire, engage, and retain customers with end-to-end digital marketing services differentiated by our global marketing expertise and track record, data and technology advantage, global network of preferred partners, and Mastercard brand assets.

Key Responsibilities:

This position will be responsible for managing existing and supporting the development and deployment of new, scalable Marketing Services solutions to Mastercard customers at a global level.

The solutions will be targeted to help grow and improve important business KPIs of clients like acquisition or card spend optimization. This means creating frameworks that will provide a seamless and effective approach to each necessity of lifecycle management as well as aligning with Regional Product Management teams on regional needs and go-to-markets strategies.

Additionally, this position will also be the key support in the markets for our Business Development and Client Services teams, be a solution ambassador and providing thought leadership. This professional will be always looking for improving our solutions with new technologies, better usage of data, best partners selection, and results measurement. These Marketing Services solutions will be the library for Business Development and Client Services teams, be offered to our customers and should bring the best possible results and scale the business across the regions.

What you will do:

Marketing Strategy & Innovation
• Define and drive Mastercard's global marketing services strategy across key areas: paid media optimization, audience targeting, lifecycle marketing, and personalization.
• Embed best practices in marketing mix modeling, incrementality measurement, and channel allocation across regional and client marketing strategies.
• Lead the evolution of value-added services focused on acquisition, engagement, and spend growth for issuers, merchants, and other niche use cases.

Media Planning & Optimization
• Oversee the development and implementation of paid media strategies, ensuring optimal performance across channels (search, social, display, programmatic, mass/offline media).
• Build scalable media playbooks and frameworks, leveraging Mastercard's proprietary data and insights, client’s data, open sources to drive decision making and ROI.
• Partner with internal media analytics and external agencies to test and optimize campaigns, applying A/B testing.

Partnership Development
• Lead Mastercard's strategic collaboration with martech/media partners to unlock new data-driven marketing capabilities.
• Define joint value propositions, co-create marketing execution models (e.g., CDP integrations, digital activation layers), and drive adoption at scale.
• Support commercial integration of media tools and services into Mastercard's broader go-to-market and data solutions offering.

Thought Leadership & Enablement
• Serve as a global ambassador for Mastercard Marketing Services developing thought leadership, contributing to industry forums, and enabling Mastercard teams globally.
• Create training, toolkits, and commercial content to support client engagements, business development, and delivery teams.
• Engage with business development, and delivery teams to enhance existing products/offerings and playbooks/frameworks.

All about you:

• Substantial experience in digital marketing, performance media, or marketing technology.
• Demonstrated ability to lead cross-functional teams in a matrixed global organization and influence senior stakeholders.
• Experience in leading multiple projects in a fast-paced, deadline-driven environment.
• Experience in leading delivery and implementation of complex solutions and measuring impact on clients' business.
• Experience in optimizing digital media campaigns across multiple channels (e.g., social, display, search, video, etc.).
• Client-facing experience, with the ability to present technical insights to non-technical audiences.
• Deep knowledge of marketing technologies and measurement & activation platforms (e.g., CDPs, DSPs, media mix platforms).
• Excellent written, verbal, and visual communication skills-able to synthesize complex solutions into clear value narratives.
• Local language and English are a must, other language a plus.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.

Pay Ranges

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More about this job

Responsibilities

Manage and deploy scalable global marketing services solutions to drive client business KPIs such as acquisition and card spend optimization. Act as a solution ambassador while collaborating with regional teams and partners to enhance product offerings through data-driven insights.

Requirements

Requires substantial experience in digital marketing, performance media, or marketing technology within a global matrixed organization. Candidates must demonstrate the ability to lead complex projects, optimize media campaigns, and present technical insights to diverse stakeholders.

Skills

Digital marketing
Performance media
Marketing technology
Product management
Media planning
Data-driven marketing
Cross-functional leadership
Stakeholder management
Marketing mix modeling
Campaign optimization
A/B testing
Martech
Customer lifecycle management
Strategic partnerships
Thought leadership
Data analytics

Visa sponsorship

Not detected in the job text

Keywords

Product Management
Media Solutions
Marketing Services
Paid Media
Audience Targeting
Lifecycle Marketing
Personalization
Marketing Mix Modeling
Incrementality Measurement
Search
Social
Display
Programmatic
Martech
CDP
DSP
ROI
Data Analytics
Business Development
Client Services
Go-to-market Strategy
Global Strategy
Digital Activation
Performance Marketing
Media Playbooks
Cross-functional Teams
Stakeholder Influence
Measurement Platforms
Activation Platforms
Mastercard

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