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Added 29 mins ago
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MAV Beauty

Brand Director

Vaughan, ON, Canada

Compensation: Annual base salary of $150,000 - $170,000. · Full-time

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Job details

Pay: Compensation: Annual base salary of $150,000 - $170,000.
Job type: Full-time
Apply by: Nov 28, 2026
Experience: 8+ years of brand management experience within beauty, wellness, personal care, or adjacent CPG
Posting language: English
Posted: Oct 29, 2026

Original job description

We are hiring two (2) Brand Directors:

Brand Director, Renpure
Brand Director, Sky Organics

About MAV Beauty

MAV Beauty is a fast-growing, global beauty company with a portfolio of high-performance brands across haircare, personal care, and beauty-led wellness. Headquartered in Vaughan, Ontario, our portfolio - Marc Anthony True Professional, Cake Beauty, Renpure and Sky Organics - is supported by MAV Beauty’s brand-building platform, designed to empower distinct brand strategies while delivering the scale through close partnerships with established retail leaders in the US and Canada as well as Amazon. We are seeking strong leaders who are energized by ownership and motivated to make a meaningful impact.

About Renpure

Renpure is MAV Beauty’s clean, plant-inspired personal care brand, rooted in the belief that effective beauty should be both accessible and thoughtfully formulated. Known for ingredient-forward formulas, recognizable botanicals, and incredible value, Renpure has built trust with consumers seeking clean and effective products without premium price barriers. As the clean beauty landscape evolves, Renpure is focused on modernizing its brand voice, strengthening differentiation, and reinforcing relevance at scale. We are seeking a brand leader who understands this consumer and is excited to help guide Renpure into its next chapter.

About Sky Organics

Sky Organics is MAV Beauty’s certified organic beauty and wellness brand, built on a simple but uncompromising philosophy: Simple. Pure. Potent. Sky Organics has earned deep trust with consumers who live ingredient conscious, holistic lifestyles. We are seeking a brand leader who has a deep understanding of this consumer and is excited to help shape the next chapter of this beautiful brand.

The Opportunity

We are seeking a strategic, hands‑on Brand Directors to lead growing beauty and haircare brands. This leader will own the brand end‑to‑end: strategy, portfolio vision, innovation pipeline, communication, go‑to‑market execution, and commercial performance across both e‑commerce and brick‑and‑mortar retail.

This role is ideal for a left‑and‑right‑brained marketer - someone equally energized by consumer insight, creative storytelling, P&L ownership, and executional excellence, who thrives in a fast‑paced, high‑expectation environment.

The Ideal Candidate is:

Deeply engaged in the beauty and haircare landscape, with a strong understanding of high performance consumer‑centric formulations. You balance creative ambition with commercial clarity and excel at leading cross‑functional teams. Additionally, you are:

A builder who can scale a brand while strengthening its equity and standards.
A strategic thinker who is also hands‑on and execution‑oriented.
A resilient leader who thrives amid intensity, ambiguity, and competing priorities.
A motivating people leader who inspires through clarity, accountability, and collaboration.
A results‑oriented operator who pushes for continual improvement.

Key Responsibilities

Brand Leadership & Strategy:

Strengthen the vision for the brand based on our consumer, defining its purpose and values clearly, and developing a strategy that strengthens the brand equity. Own and evolve the brand vision, positioning, and long‑term growth strategy.

Translate consumer insights into clear brand architecture, messaging, and portfolio direction.
Champion the brand internally and externally, ensuring alignment across all touchpoints.
Establish strong governance, brand standards, and decision frameworks.

Portfolio & Innovation Leadership:

Leverage consumer, category, and competitive insights to identify white space opportunity for portfolio development:

Identify white-space opportunities grounded in consumer need gaps and commercial viability
Lead innovation concepting from insight through launch, partnering closely with Product Development, Regulatory, and Operations
Ensure innovation is true to the brand, balancing creativity and performance with clear alignment to the brand’s positioning, values, and role in the portfolio
Own add/delete decisions corporately and at retail and ensure the portfolio remains focused, productive, and commercially sound

Communication & Storytelling:

Develop and translate the brand voice throughout all marketing activations to ensure the brand is accurately represented in its compelling story telling:

Define communication priorities, key messaging, and campaign timing.
Protect and evolve the brand voice across all channels.
Partner with Marketing Communications to deliver integrated 360° campaigns across digital, retail media, PR, influencer, and in‑store.
Oversee Marketing Communications budgets and ensure programs meet objectives.

Go‑to‑Market & Retail Excellence:

The brand leader plays a pivotal role in driving the commercial success and market penetration of the brand. Strong partnership with the Sales teams is necessary for the brands’ success:

Lead launch strategy and flawless execution across Amazon and all retail channels (mass, drug, grocery, specialty)
Partner with Sales to craft compelling retailer stories, shelf strategies, and growth plans.
Understand the nuances of Amazon (content, conversion, media) and brick‑and‑mortar (planograms, velocity, merchandising).
Represent the brand in key retailer meetings.

Business Management & Analytics:

Drive insightful brand performance and market opportunity conversations.

Own brand performance including revenue, profitability, and investment efficiency.
Use POS, Nielsen, Amazon analytics, and consumer research to identify category dynamics, diagnose performance, and accelerate opportunities.
Evaluate marketing and innovation ROI with a strong performance mindset.
Support forecast accuracy and budget management.

Key Qualifications & Experience:

8+ years of brand management experience within beauty, wellness, personal care, or adjacent CPG
Demonstrated engagement in beauty and personal care, with haircare experience strongly preferred
Proven experience managing innovation end-to-end from concept to market
Strong understanding of Amazon and brick-and-mortar retail dynamics
Experience owning budgets, forecasting, and P&L-adjacent decision making
Exceptional cross-functional leadership and communication skills
Comfortable operating with intensity, urgency, and competing priorities
MBA preferred

Additional Job Details:

Location: 4 days on-site at 100 New Park Place in Vaughan, ON.
Posting Type: Existing vacancy
Compensation: Annual base salary of $150,000 - $170,000.
In addition, this role is eligible for an annual target bonus based on individual and company performance. Note: actual compensation is determined by factors including skills required and experience.
Use of AI: We do not use AI in the recruitment process. The hiring team reviews and screens all resumes and selects candidates directly for interviews and offer.

_______________________________________

Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact HR@mavbeautybrands.com to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

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More about this job

Responsibilities

Own and evolve brand strategy, positioning, portfolio direction, innovation, communications, and go-to-market execution across Amazon and brick-and-mortar retail. Manage brand performance, revenue, profitability, budgets, and investment effectiveness while partnering with Sales and cross-functional teams to grow the brand.

Requirements

Candidates should have at least eight years of brand management experience in beauty, wellness, personal care, or adjacent CPG, with haircare experience strongly preferred. They should bring end-to-end innovation experience, knowledge of Amazon and physical retail, budget and forecasting capabilities, and strong cross-functional leadership; an MBA is preferred.

Skills

Brand Strategy
Brand Management
Consumer Insights
Portfolio Management
Product Innovation
Marketing Communications
Campaign Management
Go-to-Market Strategy
Retail Marketing
Amazon E-commerce
P&L Management
Budget Management
Forecasting
Performance Analytics
Cross-functional Leadership
Team Leadership

Visa sponsorship

Not detected in the job text

Keywords

Beauty
Haircare
Personal Care
Consumer Packaged Goods
Brand Positioning
Brand Equity
Consumer Insights
Brand Architecture
Portfolio Strategy
Product Innovation
Product Development
Regulatory
Go-to-Market
Amazon
E-commerce
Brick-and-Mortar Retail
Retail Media
Influencer Marketing
Public Relations
Planograms
Point-of-Sale Data
Nielsen
Consumer Research
P&L
Forecasting
Budget Management
Marketing ROI
Integrated Campaigns
Commercial Strategy

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