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Added 6 mins ago
CO
Business Advisor
City of Saint John
Saint John, NB
- Full-time
…feedback, service request data, operational trends and frontline insights to identify opportunities to improve how residents experience City services. The position works collaboratively…
Added 6 mins ago
SS
Compensation Manager
Summit Search Group
Toronto, ON
- $82,000 to $135,000 CAD / year
- Full-time
The Manager, Compensation serves as a subject matter expert responsible for the development, implementation, regulation and administration of all compensation programs, policies and…
Added 6 mins ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 6 mins ago
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Senior Manager, AI Strategy & Business Development
Avanade
Toronto, ON
- Full-time
10 or more years of experience across Artificial Intelligence, Machine Learning, Data Science, advanced analytics, or related technology consulting disciplines.
Added 1 hour ago
SE
Manager, DtC (Retail/Ecomm) Data Analytics
Samsung Electronics
Mississauga, ON
- Full-time
The Manager, DtC Data Analytics reports to the Director, DtC Strategy & Planning and plays a pivotal role in driving data-driven decision-making for the Omnichannel (eStore and SES stores)…
Added 1 hour ago
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Manager, Financial Instruments & Securities Reporting
RBC
Toronto, ON
- Full-time
Independently propose solutions to problems and, leveraging business and strategic insights, recommend a course of action to reporting manager and team members
Added 1 hour ago
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Senior Treasury FTP Manager
TD
Toronto, ON
- Full-time
Strengthen methodology, governance and strategic integration of FTP insights.
Added 1 hour ago
M
Manager, Lead Engagement
Medcan
Toronto, ON
- $85,122 to $117,042.75 CAD / year
- Full-time
We are seeking a Manager, Lead Engagement who wakes up every day with one mission: optimizing the lead funnel to maximize quality and conversion. This role is the engine behind our revenue…
Added 1 hour ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 1 hour ago
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Senior Manager, Lending Fraud Strategy
BMO
Toronto, ON · FCP
- Full-time
As the Senior Manager, Lending Fraud Strategy you will play a key role in shaping the future of our lending fraud strategy. We're looking for a seasoned leader who can navigate ambiguity,…
Added 1 hour ago
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Developer - Data, AI, Platform & Support
BMO
Toronto, ON · FCP
- Full-time
…building data and AI products that provide timely actionable insights to drive desired business outcomes and value. DAT Engineering collaborates with multiple groups across the bank deliver…
Added 1 hour ago
IR
Social Media Specialist (GTA)
Islamic Relief Canada
Burlington, ON · Ontario
- Full-time
Compile weekly analytics dashboards and support the Social Media Manager with monthly reporting.
Added 2 hours ago
C
Product Manager - Fintech
Clio
Toronto, ON · Vancouver, BC · Calgary, AB
- Full-time
Demonstrable experience self serving answers, insights and data from a variety of data analytics tools
Added 3 hours ago
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Field Sales Manager (Bilingual)
UNFI
Montreal, QC
- $79,800 to $125,800 USD / year
- Full-time
Participate in annual calibration session with fellow peers and direct manager to ensure consistency in evaluations and establish a bench of talent for succession planning while level…
Added 3 hours ago
T
Senior Internal Auditor
Twilio
Remote, Canada
- Full-time
- Remote
…global internal controls. Reporting directly to the Senior Manager of Internal Audit, you will collaborate with cross-functional teams to plan, execute, and deliver high-impact, risk-based…
Added 3 hours ago
V
PMO / Project Coordinator
Virtusa
Toronto, ON
- Full-time
Update cost plans post resource allocation and download monthly allocation reports at both manager and project levels.
Added 3 hours ago
TC
Loss Prevention Investigations Manager
TJX Canada – Winners, Marshalls, HomeSense
Mississauga, ON
- $89,208 to $135,086.4 CAD / year
- Full-time
Collaborate closely with Store Operations, Human Resources, Analytics, Compliance, Technology, and Loss Prevention teams to support investigations, share insights, and drive effective…
Added 3 hours ago
SM
Decision Support Analyst Decision Support
St. Michael's Hospital
Toronto, ON
- Full-time
…experienced and diverse professionals across the domains of analytics, data management and health information. The team employs various analytical methods to support our clients in…
Added 3 hours ago
M
Marketing Manager, Global Retirement
Manulife
Waterloo, ON · Montreal, QC
- Full-time
As a Marketing Manager, you'll develop and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management,…
Added 4 hours ago
MC
Global Tactical Planner
Methanex Corporation
Vancouver, BC
- Full-time
Reports To: Manager, Global Supply Chain Planning
Added 5 hours ago
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Demand Generation Manager
MAVAN
Toronto, ON
- Contract
…for our Self Serve business and we need a Demand Generation Manager to help us…
Added 5 hours ago
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Data Scientist
Amyantek
Toronto, ON · Greater Toronto Area, Canada
- Contract
…units in accelerating the growth and application of advanced analytics in driving value. The senior data scientist will leverage practical experience in applying varied data science…
Added 5 hours ago
V
Creator Partnerships Manager
Vessi
Vancouver, BC
- Full-time
The Creator Partnerships Manager owns Vessi’s paid creator partnerships: finding the right creators, doing the outreach, negotiating the deal, and managing it through delivery and…
Added 5 hours ago
W
Product Manager Intern
Workday
Vancouver, BC · Canada, BC, Vancouver
- Full-time
Product Manager Interns at Workday collaborate with scrum teams and cross-functional partners to help design, document, and evolve AI-powered SaaS products across our oCHRO and Financials…
Added 5 hours ago
B
Associate Manager, Membership Marketing
BCAA
Burnaby, BC · *Head Office
- Full-time
We're looking for an Associate Manager, Membership Marketing to join our Marketing team on a fixed-term contract expected to end on July 14, 2028. In this role, you'll help drive Membership…

MAVAN

Demand Generation Manager

Toronto, ON, Canada

The compensation for this role is $100,000 CAD. · Contract

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Job details

Pay: The compensation for this role is $100,000 CAD.
Job type: Contract
Apply by: Mar 28, 2027
Posting language: English
Posted: Sep 29, 2026

Original job description

MAVAN is hiring on behalf of our client, Lyft Business, for this role.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities:

Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
Partner with Sales to translate insights into high impact, scalable B2B strategies
Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience:

5+ years of experience in demand generation, performance marketing, or similar area
2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
Proven experience managing paid media budgets and optimizing return on investment
Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
Track record of A/B testing and campaign optimization
Ability to partner cross-functionally with creative and data teams
Exceptional written communication skills and strong cross-functional collaboration abilities
Entrepreneurial mindset with bias toward action in fast-paced environments
Excel proficiency required, SQL a plus
Preferred
Experience with SaaS products and marketing to businesses of all sizes
Experience managing paid media and creative agencies
Hands-on experience with ABM, lifecycle marketing, and industry events

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The compensation for this role is $100,000 CAD.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

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More about this job

Responsibilities

Own and execute end-to-end demand generation programs across awareness, nurture, activation, and upsell, including paid media, email, segmentation, and lead scoring. Partner with Sales, Product, agencies, and internal teams to improve the customer journey, optimize funnel performance, and increase leads, conversions, and pipeline contribution.

Requirements

Requires at least five years of experience in demand generation, performance marketing, or a related field, including at least two years in B2B marketing, with demonstrated measurable results. Candidates should have experience managing paid media budgets, marketing automation and CRM platforms, funnel analytics, A/B testing, and cross-functional campaigns; Excel proficiency is required, and SQL is a plus.

Skills

Demand Generation
Performance Marketing
B2B Marketing
Paid Media Management
Marketing Automation
CRM Systems
Data-Driven Marketing
Funnel Metrics
A/B Testing
Campaign Optimization
Email Marketing
Customer Segmentation
Lead Scoring
Account-Based Marketing
Lifecycle Marketing
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
B2B Marketing
Paid Media
Marketing Automation
Marketo
HubSpot
Pardot
Salesforce
CRM
Email Marketing
Customer Segmentation
Lead Scoring
Lead Qualification
A/B Testing
Campaign Optimization
Account-Based Marketing
Lifecycle Marketing
SaaS
MQLs
SQLs
Conversion Rates
Pipeline Contribution
Excel
SQL

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