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Added 1 hour ago
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Director Medical Writing Asset Lead
GSK
Mississauga, ON
- Full-time
…that meet patients’ needs and have the highest probability of success. We’re uniting science, technology, and talent to get ahead of disease…
Added 1 hour ago
EI
Accountant (ECH-ON)
Echelon Insurance
Mississauga, ON
- Contract
Competitive benefits that include a defined contribution plan, personal spending account, and so much more.
Added 1 hour ago
CC
Accountant (ECH-ON)
CAA Club Group
Mississauga, ON
- Contract
Competitive benefits that include a defined contribution plan, personal spending account, and so much more.
Added 1 hour ago
NE
Junior Accountant - Winter 2027 Co-op
Nexus Energy
Toronto, ON
- Volunteer
Good communication and time management abilities
Added 2 hours ago
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(CAN) Stock Unloader Associate
Walmart
Prince George, BC
- Part-time
…workspace. As part of the team, you help support a positive customer experience and contribute to the store’s success. This role is a great fit for individuals looking for an active,…
Added 3 hours ago
Commercial Account Manager
Yotpo
Toronto, ON
Yotpo's Commercial Account Managers are high-visibility, high-impact, competitively compensated, and integral to our continued growth strategy and expansion of our footprint within the…
Added 4 hours ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
…connections at highly competitive prices. Cogent also offers superior customer support by virtue of its end-to-end control of service delivery and network monitoring. Structured tenure pay…
Added 5 hours ago
WC
(CAN) Stock Unloader Associate
Walmart Canada
Prince George, BC
- Full-time
…workspace. As part of the team, you help support a positive customer experience and contribute to the store’s success. This role is a great fit for individuals looking for an active,…
Added 5 hours ago
WC
(CAN) Stock Unloader Associate
Walmart Canada
Dieppe, NB
- Full-time
…workspace. As part of the team, you help support a positive customer experience and contribute to the store’s success. This role is a great fit for individuals looking for an active,…
Added 6 hours ago
QT
Senior Account Manager
Quest Talent Search Solutions Ltd.
Vancouver, BC · Greater Vancouver, BC
- $75,000 to $85,000 CAD / year
- Full-time
5+ years of experience in account management, customer success, business development, or client relationship management within logistics, transportation, warehousing, or supply chain
Added 8 hours ago
AL
Branch Manager
Air Liquide
Kamloops, BC
- Full-time
Manage end-to-end customer contracts by tracking expiration dates and renewals, sharing key insights with the sales team, and assisting Account Executives with proposals and bids.
Added 8 hours ago
Chauffeur de cour / Shunt Driver
Transportation Equipment Network - Canada
Montreal, QC
Strong customer service skills, with demonstrated patience and the ability to work effectively in high-pressure situations
Added 8 hours ago
Account Manager
SJR
Toronto, ON
…are grounded in unique skills, knowledge, and perspective but success depends on their ability to tell the world. At SJR we help them do exactly that; by discovering, developing and…
Added 9 hours ago
RH
Customer Service Representative
Reliance Home Comfort
Cambridge, ON
- Full-time
By joining Reliance as a Customer Service Representative, you’ll become an important team member and will be provided with the tools you need to succeed. We have ambitious growth plans and…
Added 9 hours ago
IT Help Desk Support I
Your Neighbourhood Credit Union
Kitchener, ON
The IT Help Desk I provides responsive, professional, and customer-focused technical support to the organization’s end users. Serving as the first point of contact for technology-related…
Added 9 hours ago
PT Member Service Representative - USW7129
Your Neighbourhood Credit Union
Timmins, ON
…meeting sales referral goals and consistently providing quality customer service in a professional…
Added 9 hours ago
K
Security Site Supervisor - Retail - Full time
Kandor
Toronto, ON
- Full-time
…provider of security services, proudly operating under Kandor Management Corp., a facility services provider alongside Everclean Facility Services and Kendrix Technologies. We support…
Added 9 hours ago
XT
Senior Account Manager
XI Technologies Inc
Calgary, AB
- Full-time
Serve as an experienced mentor for XI’s account services team: participate in learning sessions with our Customer Success and Support team, collaborate with our Training Specialist and…
Added 9 hours ago
RI
Bilingual EHS Account Coordinator
RiskCheck Inc.
Toronto, ON
- Full-time
…Bilingual? RiskCheck is seeking a detail-oriented and proactive EHS Account Coordinator to support the day-to-day management of key client accounts. In this dynamic role, you’ll work…
Added 9 hours ago
K
Senior Director, Solutions Engineering
Kindsight
Remote, Canada
- $240,000 to $280,000 CAD / year
- Full-time
- Remote
The Senior Director, Solutions Engineering is responsible for leading Kindsight’s high-impact, customer-facing pre-sales function across technical solution design, bespoke product…
Added 9 hours ago
K
Enterprise Account Executive
Kindsight
Remote, Canada
- $260,000 to $320,000 CAD / year
- Full-time
- Remote
Partner with Solutions Engineering, Customer Success, Professional Services, and leadership to ensure seamless client experiences.
Added 9 hours ago
K
Enterprise Account Executive, Community Foundations
Kindsight
Remote, Canada
- $280,000 to $320,000 CAD / year
- Full-time
- Remote
…actually operate - donor-advised funds, fund accounting, grants management, constituent and fundholder engagement, board and committee dynamics, data trust, and reporting obligations to…
Added 11 hours ago
WC
(CAN) Stock Unloader Associate
Walmart Canada
Prince Albert, SK
- Full-time
…workspace. As part of the team, you help support a positive customer experience and contribute to the store’s success. This role is a great fit for individuals looking for an active,…
Added 11 hours ago
WC
(CAN) Stock Unloader Associate
Walmart Canada
Prince Albert, SK
- Full-time
…workspace. As part of the team, you help support a positive customer experience and contribute to the store’s success. This role is a great fit for individuals looking for an active,…
Added 11 hours ago
WC
(CAN) Stock Unloader Associate
Walmart Canada
Port Hawkesbury, NS
- Full-time
…workspace. As part of the team, you help support a positive customer experience and contribute to the store’s success. This role is a great fit for individuals looking for an active,…

MAVAN

Demand Generation Manager

Toronto, ON, Canada

The compensation for this role is $100,000 CAD. · Contract

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Job details

Pay: The compensation for this role is $100,000 CAD.
Job type: Contract
Apply by: Mar 28, 2027
Posting language: English
Posted: Sep 29, 2026

Original job description

MAVAN is hiring on behalf of our client, Lyft Business, for this role.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities:

Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
Partner with Sales to translate insights into high impact, scalable B2B strategies
Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience:

5+ years of experience in demand generation, performance marketing, or similar area
2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
Proven experience managing paid media budgets and optimizing return on investment
Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
Track record of A/B testing and campaign optimization
Ability to partner cross-functionally with creative and data teams
Exceptional written communication skills and strong cross-functional collaboration abilities
Entrepreneurial mindset with bias toward action in fast-paced environments
Excel proficiency required, SQL a plus
Preferred
Experience with SaaS products and marketing to businesses of all sizes
Experience managing paid media and creative agencies
Hands-on experience with ABM, lifecycle marketing, and industry events

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The compensation for this role is $100,000 CAD.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

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More about this job

Responsibilities

Own and execute end-to-end demand generation programs across awareness, nurture, activation, and upsell, including paid media, email, segmentation, and lead scoring. Partner with Sales, Product, agencies, and internal teams to improve the customer journey, optimize funnel performance, and increase leads, conversions, and pipeline contribution.

Requirements

Requires at least five years of experience in demand generation, performance marketing, or a related field, including at least two years in B2B marketing, with demonstrated measurable results. Candidates should have experience managing paid media budgets, marketing automation and CRM platforms, funnel analytics, A/B testing, and cross-functional campaigns; Excel proficiency is required, and SQL is a plus.

Skills

Demand Generation
Performance Marketing
B2B Marketing
Paid Media Management
Marketing Automation
CRM Systems
Data-Driven Marketing
Funnel Metrics
A/B Testing
Campaign Optimization
Email Marketing
Customer Segmentation
Lead Scoring
Account-Based Marketing
Lifecycle Marketing
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
B2B Marketing
Paid Media
Marketing Automation
Marketo
HubSpot
Pardot
Salesforce
CRM
Email Marketing
Customer Segmentation
Lead Scoring
Lead Qualification
A/B Testing
Campaign Optimization
Account-Based Marketing
Lifecycle Marketing
SaaS
MQLs
SQLs
Conversion Rates
Pipeline Contribution
Excel
SQL

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