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Added 17 mins ago
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Associate Director, Institutional Sales
Clarity
Vancouver, BC
- $300,000 to $700,000 CAD / year
- Full-time
As an Associate Director, Institutional Sales at Clarity, you will help drive growth by building and expanding relationships with venture capital investors, institutions, and…
Added 1 hour ago
EC
Future Leaders Program – Management Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
Charlottetown, PE
- $52,500 CAD / year
- Full-time
Phase 3: Account Management and Proactive Sales (15–18 Months)
Added 1 hour ago
EC
Future Leaders Program – Management Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
St. John's, NL · Greater St. John's Metropolitan Area
- $52,500 CAD / year
- Full-time
Phase 3: Account Management and Proactive Sales (15–18 Months)
Added 2 hours ago
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Strategic Account Manager - Rentals
Finning
Calgary, AB · Edmonton, AB
- Full-time
Proven success in Strategic Account Management, Business Development, Key Account Management, or Sales.
Added 3 hours ago
Key Account Manager (Builder Markets)
Reliance Home Comfort
Burlington, ON
By joining Reliance as a Key Account Manager (Builder Markets), you’ll become an important team member and will be provided with the tools you need to succeed. We have ambitious growth…
Added 4 hours ago
CC
Global Account Manager
Cogent Communications
Toronto, ON · North York, ON
- Full-time
Identify new business opportunities within a prescribed Regional Sales Territory via sourcing and Hunting to identify new business opportunities within a global sales territory and target…
Added 4 hours ago
EC
Future Leaders Program – Management Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
Halifax, NS
- $52,500 CAD / year
- Full-time
Phase 3: Account Management and Proactive Sales (15–18 Months)
Added 4 hours ago
EC
Future Leaders Program – Management Trainee
Emco Corporation: Plumbing, HVAC, Waterworks, Industrial, Irrigation, Fire Protection
Dartmouth, NS
- $52,500 CAD / year
- Full-time
Phase 3: Account Management and Proactive Sales (15–18 Months)
Added 4 hours ago
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Philanthropy & Fund Development Manager
UFA
Calgary, AB
- Full-time
Reporting to the Sr. Manager, Community Impact, the Philanthropy & Fund Development Manager is responsible for developing and implementing fundraising and philanthropic strategies that…
Added 4 hours ago
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Business Development Manager, OHT
Ad Astra Consultants
ON · Ontario, Canada
- Full-time
…new business. Acting as a link between the corporate office, sales teams, and local tire retailers, the role will provide product training, merchandising support, and operational guidance…
Added 4 hours ago
Account Executive - Biodiversity Data Product
Alveole
Montreal, QC
You’ll work directly with our CEO and Product team, owning the entire sales cycle: from prospecting and discovery to proposals, negotiation, and close. You’ll engage with major real estate…
Added 4 hours ago
Sr. Account Manager - West
United Services Group
Vancouver, BC · Kelowna, BC · BC
Key Focus: The core focus of this role is to develop and maintain strong, trust-based relationships with customers across the assigned territory to ensure loyalty, satisfaction, and…
Added 5 hours ago
WC
(CAN) Directs Store Delivery Associate
Walmart Canada
AB · Edmonton, AB
- Full-time
…direct and local merchandise to ensure timely delivery to the sales floor, supporting a smooth shopping experience for customers. By helping keep merchandise flowing and available, you play…
Added 5 hours ago
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General Manager / Head of Vision Care Canada
ZEISS Group
Toronto, ON
- Full-time
Strong commercial mindset and customer orientation, with experience in customer-facing environments, channel management, key account development and market expansion.
Added 5 hours ago
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Sales Professional - Pet Health - Greater Toronto Area
Elanco
Mississauga, ON · CA - Mississauga
- Full-time
Analyze territory data and collaborate with the District Sales Manager and Key Account Manager to develop account plans, sales strategies and sales cycle tactics that increase product…
Added 5 hours ago
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(CAN) Directs Store Delivery Associate
Walmart
Edmonton, AB
- Full-time
…direct and local merchandise to ensure timely delivery to the sales floor, supporting a smooth shopping experience for customers. By helping keep merchandise flowing and available, you play…
Added 5 hours ago
CA
Finance Manager
Capital Auto Mall
Derrick Chrysler Dodge Jeep Ram Fiat
- Full-time
Health & Wellness: Comprehensive medical and dental benefits, Short-Term and Long-Term disability, a Health Spending Account, plus an Employee Family Assistance Program.
Added 6 hours ago
AT
Sales Account Manager - Courier
Armour Transportation Systems
Dartmouth, NS
- Full-time
Position Overview:We are seeking a passionate and results-driven Sales Account Manager to join our team. This role is instrumental in driving our growth vision in Canada by delivering…
Added 6 hours ago
NM
Manager, Sales Tax
Nissan Motor Corporation
Mississauga, ON
- Full-time
Sales Tax Manager will be reporting to the Senior Manager, Corporate Taxation, the Sales Tax Manager will play a key role in supporting Nissan Canada’s Tax Department. This position is…
Added 6 hours ago
WM
Sales Support Manager - Bids & Tenders
Waste Management, Inc. (WM)
Kitchener, ON
- Full-time
Collaborate with the sales team to identify external market dynamics that create emerging and accelerating trends within our customers' industries, and provides guidance to the sales team…
Added 7 hours ago
U
Field Sales Manager (Bilingual)
UNFI
Montreal, QC
- $79,800 to $125,800 USD / year
- Full-time
Previous customer experience in either a field sales or key account sales capacity.
Added 8 hours ago
AI
Applications Engineering Manager, Nuclear
ATS Industrial Automation
Cambridge, ON
- Full-time
The Manager, Nuclear Applications Engineering provides strategic and operational leadership for the Nuclear Applications Engineering function. The role is responsible for the quality,…
Added 9 hours ago
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National account manager
Olymel
Brampton, ON
- Full-time
At Olymel, we believe in innovation, quality, and sustainable growth. We are looking for an National account manager to join our dynamic team. If you are motivated by the challenge of…
Added 9 hours ago
Key Account Manager, Out of Home
Nestle Operational Services Worldwide SA
Toronto, ON
…Pellegrino, Acqua Panna and Maison Perrier, focusing on achieving sales and profit objectives by retaining and growing current customers while acquiring new ones. The position emphasizes…
Added 9 hours ago
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Demand Generation Manager
MAVAN
Toronto, ON
- Contract
We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage…

MAVAN

Demand Generation Manager

Toronto, ON, Canada

The compensation for this role is $100,000 CAD. · Contract

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Job details

Pay: The compensation for this role is $100,000 CAD.
Job type: Contract
Apply by: Mar 28, 2027
Posting language: English
Posted: Sep 29, 2026

Original job description

MAVAN is hiring on behalf of our client, Lyft Business, for this role.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities:

Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
Partner with Sales to translate insights into high impact, scalable B2B strategies
Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience:

5+ years of experience in demand generation, performance marketing, or similar area
2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
Proven experience managing paid media budgets and optimizing return on investment
Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
Track record of A/B testing and campaign optimization
Ability to partner cross-functionally with creative and data teams
Exceptional written communication skills and strong cross-functional collaboration abilities
Entrepreneurial mindset with bias toward action in fast-paced environments
Excel proficiency required, SQL a plus
Preferred
Experience with SaaS products and marketing to businesses of all sizes
Experience managing paid media and creative agencies
Hands-on experience with ABM, lifecycle marketing, and industry events

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The compensation for this role is $100,000 CAD.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

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More about this job

Responsibilities

Own and execute end-to-end demand generation programs across awareness, nurture, activation, and upsell, including paid media, email, segmentation, and lead scoring. Partner with Sales, Product, agencies, and internal teams to improve the customer journey, optimize funnel performance, and increase leads, conversions, and pipeline contribution.

Requirements

Requires at least five years of experience in demand generation, performance marketing, or a related field, including at least two years in B2B marketing, with demonstrated measurable results. Candidates should have experience managing paid media budgets, marketing automation and CRM platforms, funnel analytics, A/B testing, and cross-functional campaigns; Excel proficiency is required, and SQL is a plus.

Skills

Demand Generation
Performance Marketing
B2B Marketing
Paid Media Management
Marketing Automation
CRM Systems
Data-Driven Marketing
Funnel Metrics
A/B Testing
Campaign Optimization
Email Marketing
Customer Segmentation
Lead Scoring
Account-Based Marketing
Lifecycle Marketing
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
B2B Marketing
Paid Media
Marketing Automation
Marketo
HubSpot
Pardot
Salesforce
CRM
Email Marketing
Customer Segmentation
Lead Scoring
Lead Qualification
A/B Testing
Campaign Optimization
Account-Based Marketing
Lifecycle Marketing
SaaS
MQLs
SQLs
Conversion Rates
Pipeline Contribution
Excel
SQL

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