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Added 20 mins ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 20 mins ago
HT
Financial Manager
Husky Technologies
Bolton, ON
- Full-time
Added 1 hour ago
CG
Manager, Risk Modelling
Canada Guaranty
Toronto, ON
- $100,000 to $130,000 CAD / year
- Full-time
Reporting to VP, Risk Modelling, Analytics and Reporting, the ideal candidate will develop, maintain, and help implement effective quantitative models and analytics that will help guide…
Added 1 hour ago
C
Campaign Manager, Enterprise
Clio
Calgary, AB · Vancouver, BC · Toronto, ON
- Full-time
Clio is seeking a Campaign Manager to join our Enterprise Demand Generation Marketing Team in Toronto, Vancouver or Calgary.
Added 1 hour ago
ES
Program Manager - Supply Chain
EPAM Systems
Toronto, ON
- Full-time
We are seeking a Program Manager - Supply Chain. This role is responsible for strategically leading large-scale, multi-phase programs focused on retail supply chain transformation. The…
Added 1 hour ago
TT
Senior Lab Manager
Tetra Tech
Yellowknife, NT
- Full-time
Tetra Tech is adding a Senior Lab Manager to our Arctic Engineering team based in Yellowknife, NT . The successful candidate must be located in Yellowknife or willing to relocate.
Added 1 hour ago
C
Manager AI Engineering-CA
CN
Quebec, QC
- Full-time
…intelligence (AI) solutions that support CN's next generation of data, analytics, automation, and agentic capabilities. The role translates business opportunities into production-grade AI…
Added 1 hour ago
CO
Manager, Digital Solutions
City of Saint John
Saint John, NB
- Full-time
The Manager, Digital Solutions, is responsible for the delivery and ongoing management of the City’s enterprise applications, digital solutions, and data and information management…
Added 1 hour ago
CO
Application & Integration Technical Analyst
City of Saint John
Saint John, NB
- Full-time
Under the direction of the designated IT Manager, the Application and Integration Technical Analyst is a technical lead responsible for system architecture, data strategy, and integration…
Added 3 hours ago
P
Workforce Transformation Senior Manager
PwC
Toronto, ON
- Full-time
As a Workforce Transformation Senior Manager, you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include…
Added 3 hours ago
T
Head of Canada Insider Investigations
TD
Markham, ON · Toronto, ON
- Full-time
Added 3 hours ago
T
Client Solutions Manager - Global Business Solutions - Canada
TikTok
Toronto, ON
- Full-time
The Client Solutions Manager (CSM) will work closely with the sales team to provide support and expertise in meeting client objectives and providing best-in-class customer service to both…
Added 4 hours ago
SM
Manager, Finance, Performance & Analytics
Stevenson Memorial Hospital
Alliston, ON
- Full-time
Reporting to the Vice President, Corporate Services & Chief Financial Officer, the Manager, Finance, Performance and Analytics supports the hospital's strategic objectives, performance…
Added 4 hours ago
SC
Payroll Administrator
Savaria Corporation
Brampton, ON
- $65,000 to $85,000 CAD / year
Generate payroll reports and analytics for management and audits.
Added 5 hours ago
PC
Strategic Segment & Customer Marketing Manager
Phoenix Contact Ltd
Milton, ON
- Full-time
The Strategic Segment & Customer Marketing Manager is a strategic, customer-focused marketing leader responsible for developing and executing market-driven growth strategies across Phoenix…
Added 5 hours ago
CO
Business Advisor
City of Saint John
Saint John, NB
- Full-time
The position serves as backup to the Customer Service Manager and provides leadership to the Customer Experience Specialist.
Added 5 hours ago
R|
Clinical Research Manager
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…governmental guidelines and regulations, the Clinical Trial Project Manager is responsible for the operational management of multicentre clinical research studies. The Project Manager…
Added 5 hours ago
R|
Clinical Research Coordinator – Endometriosis Research Program
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Contract
Added 5 hours ago
R|
Project Manager, Capture and Optimization of Research Data (CORD) Platform
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
The Research Institute of the MUHC is seeking an interim Project Manager to join the Capture and Optimization of Research Data (CORD) platform of the Centre for Outcomes Research and…
Added 6 hours ago
CC
Manager, Constraints Governance & Process Engineering
Connor, Clark & Lunn Financial Group (CC&L)
Toronto, ON
- Full-time
Connor, Clark & Lunn Financial Group ("CC&L FG") is looking for a Manager, Constraints Governance & Process Engineering to help build and scale a newly established capability within the…
Added 6 hours ago
HT
Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Title: Financial Manager - PLM (Product Line Mgmt)
Added 6 hours ago
HT
Financial Manager
Husky Technologies
Bolton, ON
- Full-time
Added 7 hours ago
BC
Surgical Clinical Reviewer
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Clinical Manager, Operating Room, PACU and Day Surgery, the Surgical Clinical Reviewer’s (SCR) primary responsibility is to collect and submit reliable data to the American…
Added 7 hours ago
BC
Infection Control Professional (ICP)
Brant Community Healthcare System
Brantford, ON
- Full-time
Reporting to the Reporting to the Manager of Infection Prevention and Control, the Infection Control Professional (ICP) will act as support with the ongoing implementation, development and…
Added 7 hours ago
AH
Operational Clinical Informatics Lead
Alberta Health Services
Red Deer, AB
- Full-time
…Operational Informatics, reporting directly to the Program Manager, Urban Acute Operational Informatics. The position is accountable for leading, monitoring and managing the development,…

MAVAN

Demand Generation Manager

Toronto, ON, Canada

The compensation for this role is $100,000 CAD. · Contract

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Job details

Pay: The compensation for this role is $100,000 CAD.
Job type: Contract
Apply by: Mar 28, 2027
Posting language: English
Posted: Sep 29, 2026

Original job description

MAVAN is hiring on behalf of our client, Lyft Business, for this role.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities:

Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
Partner with Sales to translate insights into high impact, scalable B2B strategies
Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience:

5+ years of experience in demand generation, performance marketing, or similar area
2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
Proven experience managing paid media budgets and optimizing return on investment
Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
Track record of A/B testing and campaign optimization
Ability to partner cross-functionally with creative and data teams
Exceptional written communication skills and strong cross-functional collaboration abilities
Entrepreneurial mindset with bias toward action in fast-paced environments
Excel proficiency required, SQL a plus
Preferred
Experience with SaaS products and marketing to businesses of all sizes
Experience managing paid media and creative agencies
Hands-on experience with ABM, lifecycle marketing, and industry events

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The compensation for this role is $100,000 CAD.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

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More about this job

Responsibilities

Own and execute end-to-end demand generation programs across awareness, nurture, activation, and upsell, including paid media, email, segmentation, and lead scoring. Partner with Sales, Product, agencies, and internal teams to improve the customer journey, optimize funnel performance, and increase leads, conversions, and pipeline contribution.

Requirements

Requires at least five years of experience in demand generation, performance marketing, or a related field, including at least two years in B2B marketing, with demonstrated measurable results. Candidates should have experience managing paid media budgets, marketing automation and CRM platforms, funnel analytics, A/B testing, and cross-functional campaigns; Excel proficiency is required, and SQL is a plus.

Skills

Demand Generation
Performance Marketing
B2B Marketing
Paid Media Management
Marketing Automation
CRM Systems
Data-Driven Marketing
Funnel Metrics
A/B Testing
Campaign Optimization
Email Marketing
Customer Segmentation
Lead Scoring
Account-Based Marketing
Lifecycle Marketing
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
B2B Marketing
Paid Media
Marketing Automation
Marketo
HubSpot
Pardot
Salesforce
CRM
Email Marketing
Customer Segmentation
Lead Scoring
Lead Qualification
A/B Testing
Campaign Optimization
Account-Based Marketing
Lifecycle Marketing
SaaS
MQLs
SQLs
Conversion Rates
Pipeline Contribution
Excel
SQL

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