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Added 9 mins ago
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OVERNIGHT LEAD DEPARTMENT MANAGER
Walmart
Penticton, BC
- Full-time
Assists in providing direction and coordinating overnight stocking activities based on communicated priorities from the Overnight Assistant Manager and the daytime management team.
Added 9 mins ago
SC
Retail Assistant Manager
Staples Canada
Edmonton, AB
- Full-time
As an Assistant Manager, you will enable operational and sales excellence, ensuring that both our customers and associates have exceptional experiences. You will break down barriers and…
Added 9 mins ago
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Senior Manager, Store Experience & Services
sephora.com
Toronto, ON
- Full-time
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Added 9 mins ago
M
Senior Rooms Operations Manager
Marriott
Regina, SK
- Full-time
2-year degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 2 years experience in the guest services, front desk,…
Added 23 mins ago
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Préposé aux caisses libre-service
Walmart Canada
Saint-Georges, QC · St-Georges, QC
- Full-time
…and escalate cash or technical issues to the Customer Service…
Added 23 mins ago
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Préposé aux caisses libre-service
Walmart Canada
Saint-Georges, QC · St-Georges, QC
- Full-time
…and escalate cash or technical issues to the Customer Service…
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(CAN) Directs Store Delivery Associate
Walmart Canada
AB · Edmonton, AB
- Full-time
Works closely with the Operations Manager and Office Support Associate to identify and resolve receiving issues or discrepancies efficiently.
Added 24 mins ago
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Financial Advisory Consultant
RBC
Vancouver, BC
- Full-time
…helps advisors and advisor teams deliver integrated wealth management expertise and planning to clients and their…
Added 24 mins ago
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Montreal, QC
- Full-time
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Financial Advisory Consultant
RBC
Toronto, ON
- Full-time
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BR
Health and Safety Coordinator
Brad Ryan - Wright Canada Holdings LTD
Prince George, BC · CAN - SRGI Office - BC
- Full-time
Experience with return-to-work and disability management programs considered an asset.
Added 24 mins ago
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Spécialiste, Cartes corporatives et gestion du compte de depense***Corporate Card & Travel Expense Specialist
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Canada
- Full-time
We currently have an exciting opportunity as a Corporate Card & Travel Expense Specialist. This role is based in our Office at Verdun in and reports to the Manager, Accounts Payable .
Added 24 mins ago
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Spécialiste, Cartes corporatives et gestion du compte de depense***Corporate Card & Travel Expense Specialist
IPEX Group
Canada
- Full-time
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Added 24 mins ago
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Senior Manager, Communications
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Toronto, ON · Waterloo, ON
- Full-time
Reporting to the Head of Communications, North America & Europe, Manulife Wealth and Asset Management, the Senior Manager for Retirement & Wealth, Canada. will be responsible for building,…
Added 24 mins ago
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Automation Manager
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Pitt Meadows, BC
- Full-time
We are seeking an experienced Automation Manager to design, develop, and implement automation control systems for industrial processes and warehouse distribution equipment. The role…
Added 24 mins ago
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Sales Professional - Pet Health - Greater Toronto Area
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Mississauga, ON · CA - Mississauga
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…products to veterinary customers. Reporting to the District Sales Manager, you will develop customer partnerships, execute territory plans and deliver sales results while expanding product…
Added 39 mins ago
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Mississauga, ON
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Added 53 mins ago
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FOH Management - Assistant Manager
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Sherwood Park, AB
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…hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across…
Added 53 mins ago
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Facility Manager III
BGIS
Milton, ON
- Full-time
BGIS is a leading provider of customized facility management and real estate services. With a combined team of over 10,000 professionals worldwide, we relentlessly focus on enabling…
Added 53 mins ago
M
Senior Manager, Communications
Manulife
Toronto, ON
- Full-time
Reporting to the Head of Communications, North America & Europe, Manulife Wealth and Asset Management, the Senior Manager for Retirement & Wealth, Canada. will be responsible for building,…
Added 54 mins ago
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HR Advisor - Employee Relations
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…providing guidance on employee relations matters, performance management, workplace concerns, accommodations, and conflict of interest…
Added 1 hour ago
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(CAN) Health and Beauty Team Associate
Walmart
Mississauga, ON
- Part-time
3. Resolves customer issues and refers concerns to management where appropriate.
Added 1 hour ago
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Consumables Associate
Walmart
Port Perry, ON
- Part-time
3. Resolves customer issues and refers concerns to management where appropriate.
Added 1 hour ago
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(CAN) Directs Store Delivery Associate
Walmart
Edmonton, AB
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Works closely with the Operations Manager and Office Support Associate to identify and resolve receiving issues or discrepancies efficiently.

MAVAN

Demand Generation Manager

Toronto, ON, Canada

The compensation for this role is $100,000 CAD. · Contract

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Job details

Pay: The compensation for this role is $100,000 CAD.
Job type: Contract
Apply by: Mar 28, 2027
Posting language: English
Posted: Sep 29, 2026

Original job description

MAVAN is hiring on behalf of our client, Lyft Business, for this role.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities:

Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
Partner with Sales to translate insights into high impact, scalable B2B strategies
Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience:

5+ years of experience in demand generation, performance marketing, or similar area
2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
Proven experience managing paid media budgets and optimizing return on investment
Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
Track record of A/B testing and campaign optimization
Ability to partner cross-functionally with creative and data teams
Exceptional written communication skills and strong cross-functional collaboration abilities
Entrepreneurial mindset with bias toward action in fast-paced environments
Excel proficiency required, SQL a plus
Preferred
Experience with SaaS products and marketing to businesses of all sizes
Experience managing paid media and creative agencies
Hands-on experience with ABM, lifecycle marketing, and industry events

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The compensation for this role is $100,000 CAD.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

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More about this job

Responsibilities

Own and execute end-to-end demand generation programs across awareness, nurture, activation, and upsell, including paid media, email, segmentation, and lead scoring. Partner with Sales, Product, agencies, and internal teams to improve the customer journey, optimize funnel performance, and increase leads, conversions, and pipeline contribution.

Requirements

Requires at least five years of experience in demand generation, performance marketing, or a related field, including at least two years in B2B marketing, with demonstrated measurable results. Candidates should have experience managing paid media budgets, marketing automation and CRM platforms, funnel analytics, A/B testing, and cross-functional campaigns; Excel proficiency is required, and SQL is a plus.

Skills

Demand Generation
Performance Marketing
B2B Marketing
Paid Media Management
Marketing Automation
CRM Systems
Data-Driven Marketing
Funnel Metrics
A/B Testing
Campaign Optimization
Email Marketing
Customer Segmentation
Lead Scoring
Account-Based Marketing
Lifecycle Marketing
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
B2B Marketing
Paid Media
Marketing Automation
Marketo
HubSpot
Pardot
Salesforce
CRM
Email Marketing
Customer Segmentation
Lead Scoring
Lead Qualification
A/B Testing
Campaign Optimization
Account-Based Marketing
Lifecycle Marketing
SaaS
MQLs
SQLs
Conversion Rates
Pipeline Contribution
Excel
SQL

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