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Added 32 mins ago
G
Account Executive, Expansion - L1
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Toronto, ON
- Full-time
Re-engagement: personal, 1-1 dialogue instead of noisy marketing.
Added 10 hours ago
PH
B2B Product Marketing Manager
Providence Health Care Ventures
Vancouver, BC
- Contract
…technology studio, we're looking for an experienced B2B Product Marketing Manager to help accelerate our commercial…
Added 10 hours ago
MC
Transportation Safety Manager
Migrate Corp
Mississauga, ON
- Full-time
Cross-Functional Chaos: Act as a bridge between Engineering, Product, Marketing, Legal, and the local coffee machine.
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Email Program Manager
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Canada
- Full-time
As Email Program Manager, you will lead and evolve CPA Ontario's email and SMS/MMS programs, driving strategy, innovation and audience engagement across these channels. You will advance our…
Added 14 hours ago
LD
Digital Production Manager (20 month contract)
Loblaw Digital
Toronto, ON
- Full-time
Digital Production Manager – Shoppers Drug Mart & Digital Health (20 month contract)
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Sterling Brokers
Canada
- Full-time
Strategic planning with your manager to constantly fine tune your territory approach to improve overall sales results on a weekly, monthly, & quarterly basis.
Added 1 day ago
CC
Senior Manager, Salesforce Platform Architecture & Development
Canadian Cancer Society
Toronto, ON · Ottawa, ON · Montreal, QC · Quebec, QC · Prince George, BC · Vancouver, BC · Kelowna, BC · Halifax, NS · St. John's, NL · Calgary, AB
- Full-time
Job Title: Senior Manager, Salesforce Platform Architecture & Development
Added 1 day ago
C
Campaign Manager, Enterprise
Clio
Calgary, AB · Vancouver, BC · Toronto, ON
- Full-time
Clio is seeking a Campaign Manager to join our Enterprise Demand Generation Marketing Team in Toronto, Vancouver or Calgary.
Added 1 day ago
ME
Instructional Designer
MACLEAN ENGINEERING & MARKETING CO. LIMITED
North Bay, ON
- $54,000 to $65,000 CAD / year
- Full-time
Work with the department manager to develop and maintain meaningful departmental metrics, schedules, and workflows.
Added 1 day ago
PC
Strategic Segment & Customer Marketing Manager
Phoenix Contact Ltd
Milton, ON
- Full-time
The Strategic Segment & Customer Marketing Manager is a strategic, customer-focused marketing leader responsible for developing and executing market-driven growth strategies across Phoenix…
Added 1 day ago
AB
Media Sales Manager
Annex Business Media
Toronto, ON
- Full-time
…enablement and digital tools, creative services, audience insights, marketing automation, event expertise, and access to Canada's leading B2B media tech stack. What you bring is a passion…
Added 1 day ago
AB
Media Sales Manager
Annex Business Media
Toronto, ON
- Full-time
…enablement and digital tools, creative services, audience insights, marketing automation, event expertise, and access to Canada's leading B2B media tech stack. What you bring is a passion…
Added 1 day ago
T
CXF Manager
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
As the CXF Manager, you will be responsible for enabling the successful deployment, adoption, and optimization of CRM and related customer engagement platforms within the LOC. You will lead…
Added 1 day ago
WL
Inside Sales Expert - West
Weidmuller Ltd
Calgary, AB
- $60,000 to $70,000 CAD / year
- Full-time
The Inside Sales Expert is responsible for driving inside sales activities while working closely with Field Sales, Marketing, Client Relations, and Distribution Partners to support business…
Added 1 day ago
BT
IT Support Administrator
Beanfield Technologies Inc.
Toronto, ON
- $70,000 to $90,000 CAD / year
- Full-time
…productivity, design, legal, Support, Project management, and marketing platforms alongside management of the IT service desk queue and escalated technical…
Added 2 days ago
K
Customer Success Manager
Klue
Remote, Canada
- $75,000 to $105,000 CAD / year
- Full-time
- Remote
As a Customer Success Manager at Klue, you own the full customer relationship, from onboarding through renewal and expansion. You're the connective tissue: keeping every account team…
Added 2 days ago
GP
Senior Engineering Program Manager
Generac Power Systems
Toronto, ON · Canada - Toronto
- Full-time
The Senior Engineering Program Manager brings structure to ambiguity, connects decisions to business outcomes, and maintains visibility across programs within their product line or line of…
Added 2 days ago
O
Marketing Operations Manager
Optro
Remote, Canada
- $102,000 to $140,000 CAD / year
- Full-time
- Remote
Serving as the hands-on technical owner of our marketing technology stack - Marketing Automation Platform (Marketo) and the surrounding tools (webinar/event platforms, enrichment and ABM…
Added 2 days ago
M
Marketing Operations Manager
MAVAN
Toronto, ON
- $100,000 CAD / year
- Contract
We are looking for a Marketing Operations Manager to join the Lyft Business marketing team in Toronto. This person owns campaign deployment inside our marketing systems, taking requests…
Added 2 days ago
B
Senior Media Buyer (iGaming)
Blazesoft
Concord, ON
- Full-time
We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will…
Added 2 days ago
B
Senior Performance Marketing Manager, Paid Acquisition (iGaming)
Blazesoft
Concord, ON
- Full-time
We are seeking a Senior Performance Marketing Manager to join our marketing division to own user acquisition performance across a portfolio of client accounts. The successful candidate will…
Added 2 days ago
M
Manager, Lead Engagement
Medcan
Toronto, ON
- $85,122 to $117,042.75 CAD / year
- Full-time
Administer and optimize CRM and marketing automation platforms for seamless lead flow.
Added 2 days ago
M
Marketing Manager, Global Retirement
Manulife
Waterloo, ON · Montreal, QC
- Full-time
As a Marketing Manager, you'll develop and deliver pivotal digital initiatives across brand and marketing strategy, marketing operational efficiency, thought leadership, content management,…
Added 2 days ago
M
Demand Generation Manager
MAVAN
Toronto, ON
- Contract
Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
Added 2 days ago
SP
Manager, Marketing
Surrey Place
Toronto, ON
- Full-time
Surrey Place is seeking a Manager, Marketing to drive awareness, enrolment and revenue for our programs and services. Reporting to the Director, Marketing & Communications, this role turns…

MAVAN

Demand Generation Manager

Toronto, ON, Canada

The compensation for this role is $100,000 CAD. · Contract

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Job details

Pay: The compensation for this role is $100,000 CAD.
Job type: Contract
Apply by: Mar 28, 2027
Posting language: English
Posted: Sep 29, 2026

Original job description

MAVAN is hiring on behalf of our client, Lyft Business, for this role.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities:

Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell
Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns
Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute
Partner with Sales to translate insights into high impact, scalable B2B strategies
Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride
Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion
Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs
Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale
Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience:

5+ years of experience in demand generation, performance marketing, or similar area
2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes
Proven experience managing paid media budgets and optimizing return on investment
Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics
Track record of A/B testing and campaign optimization
Ability to partner cross-functionally with creative and data teams
Exceptional written communication skills and strong cross-functional collaboration abilities
Entrepreneurial mindset with bias toward action in fast-paced environments
Excel proficiency required, SQL a plus
Preferred
Experience with SaaS products and marketing to businesses of all sizes
Experience managing paid media and creative agencies
Hands-on experience with ABM, lifecycle marketing, and industry events

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The compensation for this role is $100,000 CAD.

Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.

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More about this job

Responsibilities

Own and execute end-to-end demand generation programs across awareness, nurture, activation, and upsell, including paid media, email, segmentation, and lead scoring. Partner with Sales, Product, agencies, and internal teams to improve the customer journey, optimize funnel performance, and increase leads, conversions, and pipeline contribution.

Requirements

Requires at least five years of experience in demand generation, performance marketing, or a related field, including at least two years in B2B marketing, with demonstrated measurable results. Candidates should have experience managing paid media budgets, marketing automation and CRM platforms, funnel analytics, A/B testing, and cross-functional campaigns; Excel proficiency is required, and SQL is a plus.

Skills

Demand Generation
Performance Marketing
B2B Marketing
Paid Media Management
Marketing Automation
CRM Systems
Data-Driven Marketing
Funnel Metrics
A/B Testing
Campaign Optimization
Email Marketing
Customer Segmentation
Lead Scoring
Account-Based Marketing
Lifecycle Marketing
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
Performance Marketing
B2B Marketing
Paid Media
Marketing Automation
Marketo
HubSpot
Pardot
Salesforce
CRM
Email Marketing
Customer Segmentation
Lead Scoring
Lead Qualification
A/B Testing
Campaign Optimization
Account-Based Marketing
Lifecycle Marketing
SaaS
MQLs
SQLs
Conversion Rates
Pipeline Contribution
Excel
SQL

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