Growth Marketing Program Manager
- Montreal, QC, Canada
Full-time
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Job details
- Job type
- Full-time
- Experience
- 5+ years of experience in B2B marketing, customer marketing, account-based marketing, demand generation, or program management.
- Posting language
- English
- Posted
Original job description
Maya HTT is a leading developer of digital engineering solutions and a trusted Siemens Digital Industries Software partner. For more than 40 years, we have helped manufacturers innovate through simulation, PLM, digital manufacturing, Industrial AI, and engineering services. Our Marketing team works closely with Sales, Business Development, and Strategic Partners to drive brand awareness, customer engagement, and pipeline growth across North America and Europe.
Role Summary
The Growth Marketing Program Manager will be responsible for planning, executing, and continuously optimizing Maya HTT's marketing programs that drive customer acquisition, customer expansion, and revenue growth. This role will own Business Development Representative (BDR) programs, customer lifecycle marketing, account-based campaigns, customer success communications, and growth initiatives focused on cross-sell, upsell, renewals, and customer engagement. The Growth Marketing Program Manager will partner closely with Sales, Business Development, Customer Success, Sales Operations, and Marketing to deliver scalable programs that strengthen customer relationships and maximize pipeline and customer lifetime value.
Key Responsibilities
Marketing Programs & Campaign Execution
Maya HTT is an equal opportunity employer and committed to fostering diversity and inclusion in the workplace. Accommodations are available upon request for candidates taking part in all aspects of the hiring and selection process.
Role Summary
The Growth Marketing Program Manager will be responsible for planning, executing, and continuously optimizing Maya HTT's marketing programs that drive customer acquisition, customer expansion, and revenue growth. This role will own Business Development Representative (BDR) programs, customer lifecycle marketing, account-based campaigns, customer success communications, and growth initiatives focused on cross-sell, upsell, renewals, and customer engagement. The Growth Marketing Program Manager will partner closely with Sales, Business Development, Customer Success, Sales Operations, and Marketing to deliver scalable programs that strengthen customer relationships and maximize pipeline and customer lifetime value.
Key Responsibilities
Marketing Programs & Campaign Execution
- Develop and execute integrated marketing programs that support BDR pipeline generation and strategic sales initiatives.
- Execute account-based marketing (ABM) programs for strategic prospects and existing customers, focused on cross-sell, upsell, renewals, and reactivation.
- Monitor campaign performance and continuously optimize program effectiveness.
- Partner with Sales, Business Development, and Customer Success to identify and execute cross-sell and upsell opportunities.
- Monitor pipeline, campaign performance, customer engagement, and program ROI.
- Develop reporting and recommendations to support data-driven decision making.
- Leverage Salesforce, marketing automation, Power BI, and AI tools to improve campaign effectiveness and operational efficiency.
- Partner with Marketing, Sales, Business Development, Customer Success, Sales Operations, Product, and strategic partners to execute integrated growth programs.
- Contribute to continuous improvement initiatives across the Marketing organization.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in B2B marketing, customer marketing, account-based marketing, demand generation, or program management.
- Experience developing programs that drive pipeline, customer retention, and revenue growth.
- Excellent communication skills in French and English (The position requires regular interaction with colleagues, suppliers and customers based outside of Quebec, nationally and internationally).
- Preferred technical experience: Salesforce (SFDC), Pardot/Marketing Cloud Account Engagement or equivalent marketing automation platform, Power BI, Microsoft Excel, and Generative AI tools including Claude, ChatGPT, or equivalent.
- Experience working within engineering, industrial technology, or manufacturing is considered a strong asset.
- Strong analytical, project management, and cross-functional collaboration skills.
- Commitment to continuous learning and process improvement.
- Flex Working Hours and Hybrid Work. Office downtown Montreal, 2-minute walk from Atwater Metro.
- Permanent Position and Competitive Base Salary.
- 100% Employer-Paid Benefits starting from Day One: Medical, Dental, Vision, Life, Short/Long Term disability insurances.
- Retirement Savings: Group RRSP / DPSP Plan with Employer Contributions open to join from Day One
- Career Growth Opportunities: Our flexible career paths allow you to grow, and we like to promote internally.
- Learning Opportunities: Learn from the best in the industry and develop your skills.
- Generous Time-Off Policy: We promote a Healthy Work-Life Balance with a Flexible PTO Policy, Sick/Personal Days, and a Summer Flex Schedule.
- Structured Onboarding Program: We’re invested in your success; you’ll have team members to support you and provide a wide range of assistance from Day One.
- Join an award-winning company that is recognized worldwide as an industry leader.
Maya HTT is an equal opportunity employer and committed to fostering diversity and inclusion in the workplace. Accommodations are available upon request for candidates taking part in all aspects of the hiring and selection process.
More about this job
Responsibilities
The Growth Marketing Program Manager will plan, execute, and optimize marketing programs to drive customer acquisition and revenue growth. This role includes managing BDR programs, customer lifecycle marketing, and account-based campaigns.
Requirements
Candidates should have a bachelor's degree in a related field and at least 5 years of experience in B2B marketing or program management. Proficiency in both French and English is required, along with experience in relevant marketing technologies.
Skills
- B2B Marketing
- Customer Marketing
- Account-Based Marketing
- Demand Generation
- Program Management
- Salesforce
- Marketing Automation
- Power BI
- Microsoft Excel
- Generative AI
- Analytical Skills
- Project Management
- Cross-Functional Collaboration
- Communication Skills
- Continuous Learning
- Process Improvement
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- Short/Long Term Disability Insurance
- Retirement Savings
- Career Growth Opportunities
- Learning Opportunities
- Generous Time-Off Policy
- Structured Onboarding Program
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Software
- Management & Leadership
- Customer Service & Support
- Engineering
Keywords
- Digital Engineering
- Simulation
- PLM
- Digital Manufacturing
- Industrial AI
- Engineering Services
- Brand Awareness
- Customer Engagement
- Pipeline Growth
- Customer Lifecycle Marketing
- Account-Based Campaigns
- Cross-Sell
- Upsell
- Renewals
- Customer Success
- Sales Operations
- Data-Driven Decision Making
- Marketing Performance
- AI Tools
- Sales
- Business Development
- Customer Retention
- Revenue Growth
- Reporting
- Continuous Improvement
- Hybrid Work
- Flexible PTO Policy
- Structured Onboarding Program
- Employer-Paid Benefits
- Career Growth Opportunities