McAsphalt | Content Marketing Specialist
Location: Scarborough, Ontario | Corporate Head Office
Employment Type: Full-time, Permanent
Salary Range: $60,000–$75,000 CAD annually
Reporting to: Marketing & Communications Manager
Start Date: As soon as possible
Office Location: 8800 Sheppard Avenue East, Scarborough, ON M1B 5R4
About McAsphalt
At McAsphalt, we help build the roads that connect Canada.
Since 1970, McAsphalt has grown into one of Canada's leading suppliers of asphalt products and services, supporting the infrastructure that keeps people, businesses and communities moving.
With more than 500 employees and a national network of 26 terminals, we bring together technical expertise, innovative products, specialized transportation and decades of industry experience.
As part of the global Colas Group, we combine the strength of an international organization with the expertise and relationships of a proudly Canadian business.
Our work is technical. Our impact is everywhere. And behind it all are the people, ideas and innovations that make McAsphalt a leader in our industry.
We're looking for a creative storyteller who can help bring that story to life.
The Opportunity
McAsphalt is seeking a talented and creative
Content Marketing Specialist to join our national Marketing & Communications team.
This is an opportunity for a skilled content creator who loves great writing, thoughtful design and bringing ideas to life across digital and traditional channels.
Working closely with the Marketing & Communications Manager, you will transform business priorities, technical information and brand initiatives into clear, engaging and visually compelling content.
From developing digital campaigns and website content to creating marketing materials, employee communications and brand storytelling, your work will help shape how McAsphalt is seen, understood and experienced across Canada.
We're looking for someone who brings more than technical skills. You have creative instincts, strong attention to detail and the confidence to take a brief from concept to completion. You understand that effective content needs to do more than look good. It needs to connect with its audience, reinforce the brand and deliver a clear message.
If you enjoy variety, take pride in producing exceptional work and want to contribute to a brand with national reach, we'd love to see what you can bring to our team.
What You'll Do
- Content Creation & Brand Storytelling
- Develop, write and edit high-quality content for digital platforms, corporate communications, marketing campaigns, newsletters, websites and promotional materials.
- Transform complex technical information into accessible, audience-focused stories that highlight McAsphalt's products, expertise, people and impact.
- Produce compelling copy for campaigns, product features, company announcements, employee initiatives and brand-building activities.
- Adapt content for different audiences and channels while maintaining a consistent and recognizable McAsphalt voice.
- Contribute creative concepts, headlines and storytelling approaches that strengthen audience engagement.
- Take ownership of assigned content deliverables, ensuring accuracy, consistency and a high standard of editorial quality.
- Creative Content & Digital Design
- Create visually engaging digital assets for social media, email campaigns, presentations, newsletters and internal communication platforms.
- Develop branded layouts, promotional graphics and marketing collateral using established templates and brand guidelines.
- Combine thoughtful copywriting and visual design to produce cohesive, professional communication materials.
- Support the development of visual storytelling content, including infographics, campaign graphics, short-form videos and multimedia assets.
- Edit and adapt existing photography, graphics and video assets for use across multiple channels.
- Bring a strong understanding of typography, composition, visual hierarchy and contemporary digital design practices to everyday work.
- Maintain a consistent and polished visual identity across assigned content and campaigns.
- Digital Marketing & Campaign Content
- Translate approved marketing and communications plans into engaging, audience-focused content.
- Develop campaign materials for brand awareness, recruitment, employee engagement, product promotion and corporate initiatives.
- Create written and visual content for McAsphalt's social media platforms, including LinkedIn, Instagram and Facebook.
- Prepare platform-appropriate copy, creative assets and supporting materials for scheduled digital campaigns.
- Contribute fresh ideas for content themes, storytelling formats and opportunities to strengthen McAsphalt's digital presence.
- Repurpose and adapt existing content into new formats to extend its reach and value.
- Apply digital marketing best practices to improve content relevance, consistency and engagement.
- Website Content & SEO
- Create, edit and maintain engaging website content that communicates McAsphalt's capabilities, products, services and corporate identity.
- Develop website copy, landing-page content, articles and other digital materials with a focus on clarity, usability and audience experience.
- Apply search engine optimization (SEO) fundamentals, including keyword integration, page structure, metadata and content readability.
- Publish and update content through the company's content management system.
- Review digital content for accuracy, consistency, accessibility and alignment with brand standards.
- Identify opportunities to improve existing website content and strengthen the overall digital experience.
- Corporate Communications & Marketing Materials
- Develop polished communication materials that support internal campaigns, corporate announcements and employee engagement initiatives.
- Create written and visual assets for digital signage, company newsletters, leadership communications and employee-facing platforms.
- Support the creation of marketing presentations, product information materials, sales collateral and promotional campaigns.
- Adapt approved content into formats appropriate for different audiences, communication channels and business requirements.
- Ensure materials are accurate, professionally presented and consistent with McAsphalt's brand identity.
- Contribute to the creative development of major corporate initiatives, campaigns and national events through content and design deliverables.
- Content Performance & Continuous Improvement
- Monitor the performance of published content using available website, email and digital platform analytics.
- Review engagement, reach and other relevant content metrics to identify opportunities for improvement.
- Provide practical recommendations to strengthen future content and campaign performance.
- Stay informed about emerging content formats, creative trends, digital tools and evolving marketing practices.
- Apply feedback and performance insights to continuously improve the quality and effectiveness of assigned work.
What You Bring
Required Qualifications
- Postsecondary diploma or degree in Marketing, Communications, Journalism, Digital Media, Graphic Design or a related discipline, or equivalent professional experience.
- 3–5 years of professional experience in content marketing, digital communications, creative content production or a comparable role.
- Exceptional writing, editing and proofreading skills, with the ability to produce clear, engaging and polished content for different audiences.
- Demonstrated experience producing both written and visual content for marketing or corporate communications.
- Proficiency with digital content creation tools such as Canva and Adobe Creative Cloud, particularly Photoshop, Illustrator or InDesign.
- Experience working with content management systems such as WordPress or comparable platforms.
- Working knowledge of social media content best practices, particularly for LinkedIn, Instagram and Facebook.
- Familiarity with SEO principles and digital content optimization.
- Strong proficiency in Microsoft 365, particularly PowerPoint and Word.
- Excellent organizational skills, attention to detail and the ability to manage multiple creative deliverables and deadlines.
- Ability to work independently, incorporate feedback and deliver high-quality work from an established brief.
- Strong creative judgment and an understanding of how writing, design and messaging work together to strengthen a brand.
Nice to Have
- Experience creating or editing short-form videos using tools such as Adobe Premiere Pro, CapCut or similar platforms.
- Familiarity with email marketing platforms, digital signage or employee communication tools.
- Experience developing B2B marketing content or working in industrial, manufacturing, infrastructure, engineering or technical industries.
- Experience working with website and digital content analytics.
- Knowledge of accessibility and inclusive content design best practices.
- French-language communication skills are an asset.
Show Us Your Work
A portfolio or relevant work samples are required as part of the application process.
We're interested in seeing how you think, write and create. Your portfolio should demonstrate a combination of the following:
- Written content, such as articles, website copy, newsletters or campaign messaging.
- Digital content and social media creative, including graphics, captions or campaign examples.
- Marketing or corporate communication materials demonstrating your understanding of layout, design and brand consistency.
- Examples of projects where you translated an idea, business objective or technical subject into engaging audience-focused content.
Samples of video content, presentations, digital campaigns or website projects are welcome.
We value creative thinking, strong execution and quality over the quantity of work submitted.
What Makes You a Great Fit
You're a storyteller. You know how to find the interesting angle, simplify the complicated and write content that people actually want to read.
You have an eye for design. You appreciate clean layouts, strong typography and the details that make creative work feel polished and professional.
You're creatively curious. You bring ideas to the table, follow trends thoughtfully and enjoy finding new ways to communicate familiar messages.
You take ownership. You can receive a brief, ask the right questions and confidently turn it into a finished deliverable.
You're adaptable. One day you may be developing a digital campaign, and the next you're creating an executive presentation, refining website copy or producing a company-wide communication.
You care about quality. You understand that consistency, accuracy and attention to detail are essential to building a strong, trusted brand.
The MCA Advantage
At McAsphalt, we believe great work starts with great people. We're proud to offer the stability of an established Canadian company, the opportunities of a national organization and the strength of a global network.
Here's What You Can Look Forward To
- Competitive compensation: An annual salary range of $60,000–$75,000, based on qualifications and experience.
- Comprehensive benefits: Health and dental coverage to support you and your family.
- Retirement savings: A company pension program with matching contributions in accordance with plan provisions.
- Safety first, always: Safety is a core value at McAsphalt, supported by training, resources and a shared commitment to Goal Zero.
- Room to grow: Opportunities for professional development and career progression within McAsphalt and the broader Colas Group.
- Support when it matters: Access to our confidential Employee and Family Assistance Program, available 24/7.
- A connected team: A collaborative workplace where ideas are valued, contributions are recognized and people work together to achieve results.
- Work with impact: An opportunity to help tell the story of a company whose products, people and expertise contribute to Canada's infrastructure every day.
Ready to Make Your Mark?
Great content has the power to inform, connect and inspire.
At McAsphalt, you'll have the opportunity to bring creativity and fresh thinking to a national brand, helping tell the stories behind the people, products and innovations that keep Canada moving.
If you're a talented content creator who takes pride in your craft and is ready to make an impact, we encourage you to apply.
Please submit your resume and portfolio or relevant work samples through this job posting.
McAsphalt is committed to providing an inclusive and accessible recruitment process. Accommodations are available to applicants upon request throughout the selection process.
Mission
Develops internal and/or external communication actions in line with the communication strategy in order to promote the Group's identity and brand image.
Main Responsibilities
- Applies the Group's communication strategy: defines, organizes and implements communication actions, assesses the performance of the actions carried out, proposes improvements, etc.
- Develops communication tools, media and contents: defines the means of communication, manages the editorial contents, produces the media, supervises the design, etc.
- Manages relationships with service providers and partners
- Establishes and ensures the monitoring of project schedules and budgets
- Manages internal and external events and public relations: conventions, trade fairs, etc.
- Participates in press relations: identifies subjects, compiles press kits, participates in the drafting and distribution of press releases, distributes the press review, manages the file of journalists, etc.
- Ensures digital communication: manages and publishes on internet sites, intranet, social networks and ensures a watch, etc.
- NB: depending on your area of expertise, you will not be concerned by some of these responsibilities.
Profile
Typically requires a bachelor’s degree and at least 2-3 years of experience
