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Added 21 mins ago
S
Psychologist, Neonatal Follow Up Program (NFUP) - BC Women’s Hospital + Health Centre
Sanya’k̓ula
Vancouver, BC
- Part-time
…philosophy of evidence-based practice, support for patient-centred research and quality improvement and opportunities for innovation and excellence in clinical…
Added 1 hour ago
UH
Technical Specialist, Techna
University Health Network
Toronto, ON
- Full-time
…Education and West Park Healthcare Centre. As Canada's top research hospital, the scope of biomedical research and complexity of cases at UHN have made it a national and international…
Added 1 hour ago
D
Account Manager
d8eedab5-d750-47d2-ba1f-8bfec4820a1f
Oakville, ON
- Full-time
To achieve KPI’s agreed with the sales director and report progress on a weekly/monthly basis as required and agreed
Added 2 hours ago
MC
Manager, Revenue Accounting & Reporting
Make-A-Wish Canada
Pickering, ON
- Full-time
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Added 2 hours ago
US Corporates - Credit Analyst, Director, Retail & Consumer - Toronto
Fitch Group
Toronto, ON
US Corporates – Credit Analyst, Director – Retail & Consumer
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Fitch Group
Toronto, ON
US Corporates – Credit Analyst, Associate Director – Retail & Consumer
Added 4 hours ago
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Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Do you want to work for a world-renowned research institute that pushes the boundaries of biomedical science and health research? Right here in Montreal! At the Research Institute of the…
Added 4 hours ago
TH
Intermediate Financial Analyst
The Hospital for Sick Children
Toronto, ON
- Full-time
…children through the integration of healthcare, leading-edge research and education. Our reputation would not have been built - nor could it be maintained - without the skills, knowledge…
Added 4 hours ago
TH
Physician Billing Specialist, Peri-Operative Services
The Hospital for Sick Children
Toronto, ON
- Full-time
…children through the integration of healthcare, leading-edge research and education. Our reputation would not have been built - nor could it be maintained - without the skills, knowledge…
Added 4 hours ago
R|
Research Assistant
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Do you want to work for a world-renowned research institute that pushes the boundaries of biomedical science and health research? Right here in Montreal! At the Research Institute of the…
Added 4 hours ago
UO
Senior Workday Architect
University of Waterloo
Waterloo, ON
- Full-time
…Financial Management. Working with the Enterprise Systems Associate Director and Manager, functional owners, functional leads, project leaders/managers, and technical specialists, the…
Added 4 hours ago
UO
Student Services Support Coordinator
University of Waterloo
Stratford, ON · Digital Media Stratford
- Full-time
Provides support to the Associate Director, Undergraduate, in facilitating the GBDA study abroad program through duties that include, but are not limited too;
Added 4 hours ago
UO
Admissions Coordinator
University of Waterloo
Waterloo, ON · Ira G. Needles Hall
- Full-time
Added 4 hours ago
UO
Scrum Master and Project Manager
University of Waterloo
Waterloo, ON
- Full-time
Reporting to the Assistant Director, the Scrum Master and Project Manager role will fulfill a variety of critical responsibilities to promote the development of high performance teams that…
Added 4 hours ago
T
Directeur·trice, Gestion de produits, Expérience musicale & matériel / Director of Product Management, Music Experience & Hardware
TouchTunes
Montreal, QC
- Full-time
Added 4 hours ago
UO
Administrative Assistant (PL3)
University of New Brunswick
Fredericton, NB
- Full-time
The Faculty of Law supports a dynamic academic environment that combines research excellence, innovative teaching, and service to the legal community. Faculty members require responsive…
Added 4 hours ago
Professional Scientist - GLP Projects, Chemistry
University of Guelph
Guelph, ON
…communicate study progress, results, and any issues to the Study Director. They will provide technical leadership and direction to laboratory technicians and assistants, ensuring that…
Added 5 hours ago
Community Relations Director
Amica Senior Lifestyles
Toronto, ON · GTA, Ontario
…implement marketing and sales plans. As the Community Relations Director you will research, plan, budget and coordinate on-site and off-site marketing events to attract prospects and build…
Added 5 hours ago
Community Relations Director
Amica Senior Lifestyles
Hamilton, ON
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Added 5 hours ago
FH
Clinical Nurse Specialist (CNS) - Advanced Practice - Cardiac Population
Fraser Health
New Westminster, BC
- Full-time
…designated clinical program as determined/assigned by the Executive Director, Clinical Operations. Provides leadership and focuses on improving client outcomes and quality of care by…
Added 5 hours ago
FH
Manager, Clinical Operations & Program Services
Fraser Health
Surrey, BC
- Full-time
Reporting to assigned Director(s), Clinical Operations, the Manager is accountable for managing and providing clinical and operational leadership to a front-line patient care department or…
Added 5 hours ago
FH
Manager, Access, Care & Transitions
Fraser Health
Surrey, BC
- Temporary
Designs, develops, implements, and evaluates bed allocation management systems in collaboration with the Director, for non-acute bed resources (Long Term Care, Assisted Living, Convalescent…
Added 5 hours ago
FH
Radiation Safety Officer
Fraser Health
Surrey, BC
- Full-time
Reporting to the Director, Quality & Safety, Medical Imaging, the Nuclear Medicine (NM) Radiation Safety Officer (RSO) leads the Nuclear Medicine Radiation Safety Program for the Fraser…
Added 5 hours ago
SP
Senior Sales Director - Aerospace and Defence
Solace Power
Mount Pearl, NL
- Full-time
Solace Power Inc. is seeking to hire a Senior Sales Director - Aerospace and Defence.
Added 5 hours ago
BC
Quality and Patient Safety Consultant
Brant Community Healthcare System
Brantford, ON
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Reporting to the Director, Quality, Patient Safety & Experience, this position collaborates with clinical and corporate leadership to work on initiatives targeting improvements in…

McCANN Canada

Digital Strategist

Toronto, ON, Canada

The salary range for this position is $75,000 - $90,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $75,000 - $90,000 per year.
Job type: Full-time
Apply by: Nov 26, 2026
Experience: 4-6 years of experience in digital strategy, customer experience strategy, UX strategy, CRM strategy, digital consulting, product strategy, or a related field.
Posting language: English
Posted: Oct 27, 2026

Original job description

The Role

The Digital Strategist is responsible for developing digital strategies that help clients create more effective, connected, and customer-centric experiences across owned digital channels. Reporting to the Digital Director, you will translate business objectives, audience insights, customer needs, and market opportunities into channel strategies, journey frameworks, and digital roadmaps that drive meaningful business outcomes.

This role focuses on websites, mobile apps, email programs, digital products, self-service tools, and customer journeys across owned digital channels. Social media and paid media are supported by dedicated specialist teams and are not a focus of this role.

The ideal candidate combines strategic thinking, customer experience expertise, and digital ecosystem knowledge with the ability to turn complex business and customer challenges into clear, actionable recommendations.

What You Will Do

Develop digital channel strategies and customer experience recommendations across websites, mobile applications, email programs, portals, self-service tools, and other owned digital touchpoints.
Create customer journey maps, audience frameworks, experience blueprints, and digital roadmaps that align customer needs with business objectives.
Evaluate digital experiences and identify opportunities to improve engagement, usability, conversion, adoption, retention, and overall channel effectiveness.
Conduct strategic assessments, audits, stakeholder interviews, competitive reviews, workshops, and planning engagements to uncover opportunities for growth and optimization.
Leverage customer research, audience insights, analytics findings, and market trends to inform strategic recommendations.
Design customer journey frameworks that identify opportunities to improve experiences across channels, moments, and touchpoints.
Collaborate with UX, content, CRM, analytics, creative, and technology teams to develop integrated recommendations and connected customer experiences.
Develop recommendations related to digital governance, content ecosystems, personalization, customer journeys, digital products, and cross-channel experience design.
Support digital transformation initiatives and help clients improve how channels, experiences, technologies, and teams work together.
Prioritize strategic recommendations based on customer value, business objectives, organizational readiness, technical feasibility, and expected impact.
Facilitate stakeholder workshops, discovery sessions, and strategic planning engagements.
Monitor evolving customer expectations, digital trends, emerging technologies, and industry best practices.
Prepare and present strategic recommendations, journey frameworks, roadmaps, workshop outcomes, and executive presentations to clients and internal teams.

Who You Are

4-6 years of experience in digital strategy, customer experience strategy, UX strategy, CRM strategy, digital consulting, product strategy, or a related field.
Strong understanding of digital ecosystems and how websites, applications, content, email, customer data, and customer journeys work together to create connected experiences.
Experience developing customer journey maps, audience frameworks, digital roadmaps, governance models, and strategic recommendations.
Experience facilitating stakeholder workshops, discovery engagements, interviews, and strategic planning exercises.
Understanding of customer experience design, UX methodologies, service design principles, personalization strategies, digital product experiences, and CRM ecosystems.
Ability to interpret analytics, customer insights, research findings, and market trends to inform strategic recommendations and decision-making.
Experience translating business objectives, customer needs, and organizational challenges into actionable recommendations and implementation roadmaps.
Familiarity with analytics, CRM, customer data, personalization, and experience platforms.
Ability to balance customer needs, business priorities, technical constraints, and organizational realities when developing recommendations.
Strong analytical, problem-solving, facilitation, and strategic thinking skills.
Excellent PowerPoint, presentation, storytelling, and communication abilities.
Comfortable presenting to senior client stakeholders and facilitating strategic discussions and workshops.
Collaborative, proactive, curious, and adaptable, with a passion for improving digital experiences and customer outcomes.

The salary range for this position is $75,000 - $90,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

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More about this job

Responsibilities

Develop digital channel strategies, customer journey frameworks, and roadmaps for owned digital experiences, including websites, apps, email, portals, and self-service tools. Assess customer and business needs, facilitate stakeholder engagements, and present prioritized recommendations that improve digital experiences and business outcomes.

Requirements

Requires 4–6 years of experience in digital strategy, customer experience, UX, CRM, product strategy, digital consulting, or a related field, along with experience creating journey maps, roadmaps, and strategic recommendations. Candidates should understand digital ecosystems, customer research and analytics, UX and service design, CRM and personalization, and be skilled in facilitation, analysis, communication, and presenting to senior stakeholders.

Skills

Digital Strategy
Customer Experience Strategy
Customer Journey Mapping
Digital Roadmapping
UX Strategy
Service Design
CRM Strategy
Digital Ecosystem Strategy
Audience Insights
Analytics Interpretation
Stakeholder Facilitation
Strategic Planning
Personalization
Digital Governance
Presentation and Storytelling
Cross-Functional Collaboration

Visa sponsorship

Not detected in the job text

Keywords

Digital Strategy
Customer Experience
Owned Digital Channels
Websites
Mobile Applications
Email Programs
Digital Products
Self-Service Tools
Customer Journey Mapping
Audience Frameworks
Experience Blueprints
Digital Roadmaps
UX Methodologies
Service Design
CRM Ecosystems
Customer Data
Personalization
Digital Governance
Analytics
Customer Research
Audience Insights
Market Trends
Competitive Reviews
Stakeholder Workshops
Digital Transformation
Content Ecosystems
PowerPoint
Conversion Optimization
Retention

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