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Added 2 mins ago
SH
Personal Support Worker
SE Health
Windsor, ON
- Full-time
We use AI to take notes during our interview. All applications and interviews are reviewed by our Talent Acquisition team. This role is a new addition . The hiring pay range is…
Added 2 mins ago
LH
2600002905 - Recreation Therapist
Lakeridge Health
ON · Durham, ON
- Full-time
…of the diverse community we provide services to and welcome applications from all qualified applicants from all…
Added 2 mins ago
R|
Programmer
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…team. Our digital health projects include conversational AI applications supporting pediatric health information, HIV self-management, and HIV prevention and access to care. The position…
Added 2 mins ago
R|
Executive Assistant
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Strong proficiency with Microsoft 365 applications, including Outlook, Teams, Word, Excel, PowerPoint, and SharePoint.
Added 2 mins ago
SH
Personal Support Worker
SE Health
Windsor, ON
- Full-time
We use AI to take notes during our interview. All applications and interviews are reviewed by our Talent Acquisition team. This role is a new addition . The hiring pay range is…
Added 2 mins ago
TG
Process Analyst Student Intern
TMX Group
Toronto, ON
- $20 to $23 CAD / hour
- Full-time
Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.
Added 2 mins ago
QT
Spécialiste en assurance de la qualité (AQ) / Quality Assurance (QA) Specialist
Quantum Technology Recruiting Inc. (QTR)
Montreal, QC
- $65,000 to $80,000 CAD / year
- Full-time
- Effectuer des tests fonctionnels, de régression, d'intégration, de performance et d'ergonomie sur les applications Web et mobiles
Added 2 mins ago
QT
Développeur logiciel principal - rapports et analyses / Senior Software Developer - Reporting
Quantum Technology Recruiting Inc. (QTR)
Montreal, QC
- $100,000 to $120,000 CAD / year
- Full-time
…ordinateur (CAD), ses systèmes de gestion des dossiers et ses applications mobiles, transformant ainsi les données opérationnelles des clients en informations fiables et exploitables. Vous…
Added 2 mins ago
SH
Personal Support Worker
SE Health
Windsor, ON
- Full-time
We use AI to take notes during our interview. All applications and interviews are reviewed by our Talent Acquisition team. This role is a new addition . The hiring pay range is…
Added 2 mins ago
UI
Driver
UAP Inc.
Brockville, ON
- $18.55 to $19.65 CAD / hour
- Full-time
To support our recruitment process, UAP may use artificial intelligence (AI) tools during the preliminary screening of applications. These tools assist our recruitment teams in reviewing…
Added 2 mins ago
GD
WLAV Supply Management Planner
General Dynamics Land Systems–Canada
Ottawa, ON
- Full-time
Proficient in MS Office applications at an intermediate level, with a focus on Excel skills including Pivot Tables
Added 2 mins ago
PC
Retail IT Systems Administrator
Parkland Corporation
Calgary, AB
- Full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our…
Added 2 mins ago
GD
Growth Manager - Canadian Market
General Dynamics Land Systems–Canada
London, ON
- Full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our…
Added 2 mins ago
SR
Property Tax Coordinator
SmartCentres REIT
Vaughan, ON
- Full-time
Prepare tax department assessment appeal applications; follow up on payments of appeal fees
Added 2 mins ago
C
Software Engineer - API
CMiC
Toronto, ON
- Full-time
The main responsibility of this role is to contribute to the development of RESTful APIs to support our front-end applications. You will modify existing APIs and create new APIs using both…
Added 2 mins ago
Jr Installer/Jr Technician
Reliance Home Comfort
Toronto, ON
Added 2 mins ago
S
Global Account Manager
Sandvik
Mississauga, ON · Sudbury, ON
- Full-time
Added 2 mins ago
A
Digital Imaging PACS Administrator
Accenture
Mississauga, ON · Montreal, QC
- Full-time
An experienced Digital Imaging PACS Administrator Applications Support Coordinator
Added 2 mins ago
C
Maintenance Manager (Contract)
Chartwell
Vancouver, BC
- Full-time
Added 2 mins ago
R
Salesforce Administrator
RideCo
Waterloo, ON
- Full-time
Added 2 mins ago
SC
Experienced Intermediate Software Engineer, Ruby on Rails
SureSwift Capital
Remote, Canada
- $90,000 to $120,000 CAD / year
- Full-time
- Remote
We may use AI tools to help organize applications. A person reads every application and makes every decision.
Added 17 mins ago
MD
Information Technology Specialist 5 - Unified Communications & Collaboration Architect
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Added 17 mins ago
TS
Licensed Mechanic
The Seaboard Transport Group
Toronto, ON · North York, ON
- Full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our…
Added 17 mins ago
G
Pipeline Construction & Integrity Survey Director
GeoVerra
Calgary, AB
- Full-time
Added 17 mins ago
KM
Technology Field Sales Representative (GTA) - Konica Minolta Business Solutions
Konica Minolta Business Solutions U.S.A., Inc.
Mississauga, ON
- $46,850 to $58,562 CAD / year
- Full-time
…elements of the recruitment process. Notwithstanding this, Applications are reviewed by our recruitment team, who always make the final hiring…

McCANN Canada

SEO Strategist (Search & AI Visibility)

Toronto, ON, Canada

The salary range for this position is $75,000 - $90,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $75,000 - $90,000 per year.
Job type: Full-time
Apply by: Nov 27, 2026
Experience: 4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Posting language: English
Posted: Oct 28, 2026

Original job description

The Role

The Search & AI Visibility Strategist is an intermediate-level, client-facing role responsible for helping clients increase their visibility across traditional search engines and emerging AI-powered discovery platforms.

Reporting to the Director of Digital Strategy, you will develop integrated SEO and AI Optimization (AEO) strategies, identify growth opportunities through research and technical audits, and translate complex insights into clear, actionable recommendations. Working closely with content, analytics, web development, and account teams, you will help brands improve discoverability, authority, and performance across Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other answer engines.

The ideal candidate combines strong technical SEO expertise with a deep understanding of content strategy, structured data, entity optimization, and the rapidly evolving AI search ecosystem. You are equally comfortable analyzing technical website issues, identifying content opportunities, educating clients, and guiding teams on best practices for search and AI visibility.

What You Will Do

Develop SEO, AEO, and AI Visibility strategies across a portfolio of clients to improve discoverability, authority, and performance across traditional and AI-powered search experiences.
Conduct technical SEO, content, entity, and AI visibility audits to identify opportunities for increased search and answer engine visibility.
Analyze website architecture, navigation, internal linking, crawlability, indexation, structured data, and information architecture to improve search performance and AI accessibility.
Perform keyword research, search intent analysis, competitive reviews, content gap assessments, and audience discovery to inform strategic recommendations.
Develop content recommendations and support content planning, authoring, optimization, and content lifecycle initiatives.
Evaluate and optimize content for Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other emerging answer engines.
Develop and recommend structured data, schema markup, entity optimization, and knowledge graph strategies to enhance search visibility and content understanding.
Work within CMS platforms to audit, optimize, and publish content as required.
Translate research and analysis into clear roadmaps, actionable recommendations, prioritized implementation plans, and measurable business outcomes.
Collaborate with content strategists, developers, analysts, and client stakeholders to support SEO and AI visibility initiatives.
Establish performance frameworks, KPIs, and reporting methodologies for organic search and AI search visibility.
Monitor performance, industry trends, algorithm updates, emerging AI search developments, and evolving best practices.
Present findings, strategic recommendations, implementation plans, and performance updates to clients and internal teams.

Who You Are

4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Strong technical SEO expertise, including crawling, indexing, site architecture, redirects, structured data, page experience, and website governance.
Proven experience conducting technical and content audits and translating findings into strategic recommendations and actionable roadmaps.
Experience with AI Search, AI Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or related emerging search methodologies.
Experience implementing and evaluating structured data, schema markup, entity optimization, and knowledge graph strategies.
Proficiency with tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google Trends, Similarweb, or comparable platforms.
Experience developing SEO-informed content strategies and collaborating with content, editorial, and creative teams.
Experience working with CMS platforms such as WordPress, Drupal, Sitecore, Adobe Experience Manager (AEM), Contentful, or similar systems.
Understanding of content architecture, taxonomy, metadata, semantic search principles, and information architecture best practices.
Strong analytical, problem-solving, and data interpretation skills, with the ability to derive meaningful insights from complex datasets.
Experience measuring and reporting on organic search performance, content performance, and search visibility metrics.
Ability to prioritize recommendations based on business objectives, technical complexity, resource requirements, and expected impact.
Excellent PowerPoint, presentation, communication, and storytelling skills.
Comfortable presenting to clients, facilitating strategic discussions, and translating complex technical concepts into clear, actionable recommendations.
Collaborative, curious, and proactive, with a passion for evolving search technologies, AI-powered discovery, and digital innovation.
General knowledge of paid search (SEM) is also considered an asset, but this role does not have a paid media focus.

The salary range for this position is $75,000 - $90,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

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More about this job

Responsibilities

Develop SEO, AEO, and AI visibility strategies, conduct technical and content audits, and turn research into prioritized recommendations and measurable plans. Collaborate with clients and internal teams to improve search performance, optimize content and structured data, and monitor results and industry developments.

Requirements

Requires 4–6 years of SEO, organic search, content strategy, or digital strategy experience, along with strong technical SEO, auditing, structured data, and emerging AI search expertise. Candidates should be proficient with SEO and analytics tools, experienced with CMS platforms and content teams, and able to interpret data, prioritize recommendations, and present strategic guidance to clients.

Skills

Technical SEO
Answer Engine Optimization
AI Search Visibility
Content Strategy
Technical Auditing
Keyword Research
Search Intent Analysis
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Analytics and Reporting
Content Management Systems
Client Presentations
Information Architecture
Competitive Analysis

Visa sponsorship

Not detected in the job text

Keywords

SEO
Answer Engine Optimization
AI Visibility
Generative Engine Optimization
Google Search
Google AI Overviews
Bing Copilot
ChatGPT Search
Perplexity
Gemini
Technical SEO
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Keyword Research
Search Intent Analysis
Content Audits
Crawlability
Indexation
Site Architecture
Information Architecture
SEMrush
Ahrefs
Screaming Frog
Google Search Console
Google Analytics
Google Trends
Similarweb
WordPress

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