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Added 13 mins ago
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Customer Success Technical Coordinator - Bilingual (FR/EN)
Numeris
Toronto, ON
- Full-time
Comfortable troubleshooting software applications.
Added 26 mins ago
VS
Intermediate AWS Developer- Java, Spring Boot and TypeScript. ONSITE, CALGARY
Verito Solutions Inc
Calgary, AB
- Contract
The Intermediate AWS Developer supports the delivery of cloud‑native and serverless solutions within enterprise client environments. This role contributes to consulting engagements by…
Added 26 mins ago
PC
Accounting Analyst, Master Data New Grad
PETRONAS Canada
Calgary, AB
- Full-time
An intermediate understanding of accounting concepts and an interest in learning how financial information is structured in business systems
Added 26 mins ago
FC
Intermediate Building Design Specialist
Fluor Corporation
Vancouver, BC
- Full-time
Intermediate knowledge of discipline codes and standards, commercial availability and cost of materials, means and methods of construction.
Added 26 mins ago
UG
26SEC113 - Long Term Occasional - English – 3 sections (WHSS)
Upper Grand District School Board
ON · Ontario, Canada
- Full-time
…The Community And Students We Serve. We Actively Encourage Applications From Members Of Groups Who Have Historically And/or Currently Experience Marginalization And/or Barriers To Equity,…
Added 27 mins ago
Software Engineer - API
CMiC
Toronto, ON
The overall hiring salary range for this position from Intermediate to Senior level, is $70,000 to $115,000 annually
Added 42 mins ago
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Wellhead Protection Hydrologist - Hydrologist 3
Minnesota Direct Care and Treatment
Saint-Paul, NB · St.-Paul, NB
- Full-time
Added 42 mins ago
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Electrical Engineer/Designer
Grantek
Burlington, ON
- Full-time
The Electrical Engineer/Designer at Grantek is an exciting opportunity for an intermediate to senior-level professional with a strong background in electrical design and industrial control…
Added 58 mins ago
Driver Training - Admissions Coordinator - Challenger (Cambridge)
Fastfrate Group
Cambridge, ON
Manage student applications from initial inquiry through enrollment and start of training.
Added 58 mins ago
N
Customer Success Technical Coordinator - Bilingual (FR/EN)
Numeris
Toronto, ON
- Full-time
Comfortable troubleshooting software applications.
Added 58 mins ago
TP
QA Associate - On the Floor & Product Release - 12 month contract, Afternoon Shift
Teva Pharmaceuticals
Whitchurch-Stouffville, ON
- Full-time
Ability to perform intermediate computations for quantitative data analysis.
Added 1 hour ago
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Nurse B - Clinical Nurse Educator
HealthCareersInSask.ca
Moose Jaw, SK
- Part-time
Please note: Only applications that include all required documentation will be considered.
Added 1 hour ago
WU
Human Resources Specialist
Western University
London, ON
- Full-time
Intermediate computer skills in Microsoft Office, including spreadsheet design and database management
Added 1 hour ago
R
GHG Junior Verifier
RWDI
Calgary, AB
- $56,800 to $85,200 CAD / year
- Full-time
RWDI is seeking an energetic Junior to Intermediate GHG Verifier/Validator to join our Stewardship to Sustainability and GHG team in our Calgary office.
Added 1 hour ago
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Mechanical Engineer
Shred-tech
Cambridge, ON
- Full-time
Design, analyze and troubleshoot hydraulic and pneumatic systems for mobile and industrial (plant-based) applications.
Added 1 hour ago
OC
Implementation Consultant, Ivalua
Optis Consulting
Calgary, AB
- Full-time
Train Optis customers on how to use software applications.
Added 2 hours ago
B
Frontend Developer-React/Nextjs
BeachHead
Toronto, ON
- $65 to $70 CAD / hour
- Contract
Working with one of our top financial clients, this role calls for a Frontend Developer-React/Nextjs to join an established Agile engineering team building and enhancing a modern digital…
Added 2 hours ago
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HF Programs Specialist Aquatics
YMCA of Greater Toronto
Toronto, ON
- Full-time
Valid Standard First Aid and CPR Level C certification OR Intermediate First Aid and CPR level C certification issued by a WSIB approved provider prior to the first day of work is required
Added 2 hours ago
YO
Resettlement Assistance Program Support Worker - Wood Buffalo
YMCA of Northern Alberta
Fort McMurray, AB
- Full-time
Assist clients in completing required paperwork for resettlement services, including government forms, housing applications, and benefits enrollment.
Added 2 hours ago
US
Career Programming Strategist
UBC Sauder School of Business
Vancouver, BC
- $7,158 to $10,292 CAD / month
- Full-time
Added 3 hours ago
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AVP Senior Java Developer
Citi
Mississauga, ON
- Full-time
The Senior Java Developer is an intermediate level position responsible for participation in the establishment and implementation of new or revised application systems and programs in…
Added 3 hours ago
CI
Human Resources Generalist
CpK Interior Products Inc.
Windsor, ON
- $60,000 to $80,000 CAD / year
- Full-time
Intermediate skills in Microsoft Office applications (Word, Excel, PowerPoint, Access and Visio)
Added 3 hours ago
HO
Intermediate Full-Stack Developer (Intermediate Digital Product Developer)
House of Commons (Canada) / Chambre des communes (Canada)
Ottawa, ON
- Full-time
The House of Commons’ Digital Services and Real Property (DSRP) is currently looking to staff several Intermediate Full-Stack Developer (Intermediate Digital Product Developer) positions.
Added 3 hours ago
SL
Housing Finder - HART Hub
St. Leonard's
London, ON
- Full-time
Intermediate / Standard First Aid & CPR with AED – Level C
Added 4 hours ago
HO
Intermediate Full-Stack Developer (Intermediate Digital Product Developer)
House of Commons of Canada Chambre des communes du Canada
Ottawa, ON
- Full-time
The House of Commons’ Digital Services and Real Property (DSRP) is currently looking to staff several Intermediate Full-Stack Developer (Intermediate Digital Product Developer) positions.

McCANN Canada

SEO Strategist (Search & AI Visibility)

Toronto, ON, Canada

The salary range for this position is $75,000 - $90,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $75,000 - $90,000 per year.
Job type: Full-time
Apply by: Nov 27, 2026
Experience: 4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Posting language: English
Posted: Oct 28, 2026

Original job description

The Role

The Search & AI Visibility Strategist is an intermediate-level, client-facing role responsible for helping clients increase their visibility across traditional search engines and emerging AI-powered discovery platforms.

Reporting to the Director of Digital Strategy, you will develop integrated SEO and AI Optimization (AEO) strategies, identify growth opportunities through research and technical audits, and translate complex insights into clear, actionable recommendations. Working closely with content, analytics, web development, and account teams, you will help brands improve discoverability, authority, and performance across Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other answer engines.

The ideal candidate combines strong technical SEO expertise with a deep understanding of content strategy, structured data, entity optimization, and the rapidly evolving AI search ecosystem. You are equally comfortable analyzing technical website issues, identifying content opportunities, educating clients, and guiding teams on best practices for search and AI visibility.

What You Will Do

Develop SEO, AEO, and AI Visibility strategies across a portfolio of clients to improve discoverability, authority, and performance across traditional and AI-powered search experiences.
Conduct technical SEO, content, entity, and AI visibility audits to identify opportunities for increased search and answer engine visibility.
Analyze website architecture, navigation, internal linking, crawlability, indexation, structured data, and information architecture to improve search performance and AI accessibility.
Perform keyword research, search intent analysis, competitive reviews, content gap assessments, and audience discovery to inform strategic recommendations.
Develop content recommendations and support content planning, authoring, optimization, and content lifecycle initiatives.
Evaluate and optimize content for Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other emerging answer engines.
Develop and recommend structured data, schema markup, entity optimization, and knowledge graph strategies to enhance search visibility and content understanding.
Work within CMS platforms to audit, optimize, and publish content as required.
Translate research and analysis into clear roadmaps, actionable recommendations, prioritized implementation plans, and measurable business outcomes.
Collaborate with content strategists, developers, analysts, and client stakeholders to support SEO and AI visibility initiatives.
Establish performance frameworks, KPIs, and reporting methodologies for organic search and AI search visibility.
Monitor performance, industry trends, algorithm updates, emerging AI search developments, and evolving best practices.
Present findings, strategic recommendations, implementation plans, and performance updates to clients and internal teams.

Who You Are

4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Strong technical SEO expertise, including crawling, indexing, site architecture, redirects, structured data, page experience, and website governance.
Proven experience conducting technical and content audits and translating findings into strategic recommendations and actionable roadmaps.
Experience with AI Search, AI Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or related emerging search methodologies.
Experience implementing and evaluating structured data, schema markup, entity optimization, and knowledge graph strategies.
Proficiency with tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google Trends, Similarweb, or comparable platforms.
Experience developing SEO-informed content strategies and collaborating with content, editorial, and creative teams.
Experience working with CMS platforms such as WordPress, Drupal, Sitecore, Adobe Experience Manager (AEM), Contentful, or similar systems.
Understanding of content architecture, taxonomy, metadata, semantic search principles, and information architecture best practices.
Strong analytical, problem-solving, and data interpretation skills, with the ability to derive meaningful insights from complex datasets.
Experience measuring and reporting on organic search performance, content performance, and search visibility metrics.
Ability to prioritize recommendations based on business objectives, technical complexity, resource requirements, and expected impact.
Excellent PowerPoint, presentation, communication, and storytelling skills.
Comfortable presenting to clients, facilitating strategic discussions, and translating complex technical concepts into clear, actionable recommendations.
Collaborative, curious, and proactive, with a passion for evolving search technologies, AI-powered discovery, and digital innovation.
General knowledge of paid search (SEM) is also considered an asset, but this role does not have a paid media focus.

The salary range for this position is $75,000 - $90,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

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More about this job

Responsibilities

Develop SEO, AEO, and AI visibility strategies, conduct technical and content audits, and turn research into prioritized recommendations and measurable plans. Collaborate with clients and internal teams to improve search performance, optimize content and structured data, and monitor results and industry developments.

Requirements

Requires 4–6 years of SEO, organic search, content strategy, or digital strategy experience, along with strong technical SEO, auditing, structured data, and emerging AI search expertise. Candidates should be proficient with SEO and analytics tools, experienced with CMS platforms and content teams, and able to interpret data, prioritize recommendations, and present strategic guidance to clients.

Skills

Technical SEO
Answer Engine Optimization
AI Search Visibility
Content Strategy
Technical Auditing
Keyword Research
Search Intent Analysis
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Analytics and Reporting
Content Management Systems
Client Presentations
Information Architecture
Competitive Analysis

Visa sponsorship

Not detected in the job text

Keywords

SEO
Answer Engine Optimization
AI Visibility
Generative Engine Optimization
Google Search
Google AI Overviews
Bing Copilot
ChatGPT Search
Perplexity
Gemini
Technical SEO
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Keyword Research
Search Intent Analysis
Content Audits
Crawlability
Indexation
Site Architecture
Information Architecture
SEMrush
Ahrefs
Screaming Frog
Google Search Console
Google Analytics
Google Trends
Similarweb
WordPress

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