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Added 7 mins ago
SQ
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Possibilités d'emploi -futures/Advisor Trainee- Advisor Development Program -Future Opportunities
Sunlife Québec
Rouyn-Noranda, QC
- Full-time
…plan financially for the various stages of life. Our Advisor Development Program is designed to prepare you for a successful launch to an advisory career at Sun…
Added 7 mins ago
IF
Business Development Representative in Personal Finance
iA Financial Group (Industrial Alliance)
Saint-Eustache, QC
- Full-time
As a Business Development Representative, you will be responsible for promoting and selling our financial products, including insurance, savings, retirement, and loans. You will work under…
Added 7 mins ago
Supervisor, Visitor Experience (Program Admin Officer 3)
The Government of Nova Scotia
Shubenacadie, NS
…The Department of Natural Resources is responsible for the development, management, conservation and protection of forest, parks and wildlife resources and the administration of the…
Added 23 mins ago
JR
FEED MILL PRODUCTION SUPERVISOR
Jump Recruitment Specialists
St. John's, NL
- Full-time
Jump Recruitment, on behalf of our client, Country Ribbon, is seeking an experienced and motivated Feed Mill Production Supervisor to join the team at its production facility in St. John’s,…
Added 23 mins ago
J
Civil Engineer - Design and Project Management
JobsMedia.io
Montreal, QC
- Full-time
…department head, you will act as lead designer and project manager. You will manage urban infrastructure projects from start to finish: needs assessment, preliminary studies, plans and…
Added 37 mins ago
GO
Nurse Specialized in Wound, Ostomy and Continence
Government of Yukon
Whitehorse, YT
- Full-time
…evaluation and recommendations. The role promotes quality, client-centred care through clinical consultation, coaching, mentorship, education and demonstrations for staff and students. It…
Added 37 mins ago
WI
Project Manager, Power Delivery (Data Centres)
WSP in Canada
Toronto, ON
- Full-time
As a Senior Project Manager with experience in Data Centres, you will bring expertise to support the planning, development and execution of projects including Data Centres or traditional…
Added 37 mins ago
JI
Paid Media Specialist
Jumbo Interactive
Calgary, AB
- Full-time
…testing, and performance reporting and supports both internal and client projects in a high-production…
Added 37 mins ago
K
Manager, Cybersecurity
KPMG
Calgary, AB
- Full-time
Our Calgary team is looking for highly motivated Cyber Security professionals at the Manager level to join our team! As a member of KPMG Canada’s cross-functional Cyber team, you will be…
Added 1 hour ago
NB
Account Manager Commercial Banking
National Bank of Canada
Quebec, QC
- Full-time
Identify and develop business opportunities in your market, increase your commercial client base, and establish business development strategies
Added 1 hour ago
NB
Senior Wealth Associate
National Bank of Canada
Medicine Hat, AB
- Full-time
…investment advisory team focused on delivering an exceptional client experience. You will work closely with investment advisors, a portfolio manager and other professionals, playing an…
Added 1 hour ago
NB
Senior Account Manager Commercial Banking
National Bank of Canada
Terrebonne, QC
- Full-time
Identify and develop business opportunities in your market, increase your commercial client base, and establish business development strategies
Added 1 hour ago
NB
BANKING ADVISOR
National Bank of Canada
Sainte-Thérèse, QC
- Full-time
This role offers opportunities for development. By obtaining your mutual fund representative licence, if you don’t already have it, you’ll be able to progress in your role and expand your…
Added 1 hour ago
NB
Wealth Associate
National Bank of Canada
Calgary, AB
- Full-time
Analyze client accounts to prepare for activities that support wealth advisors in their business development
Added 1 hour ago
Salesforce Technical Architect - Financial Services Cloud, Marketing Cloud & Data360 - Manager
EY
Toronto, ON · Montreal, QC
Hands-on development within Agentforce Marketing / Marketing Cloud Next (and Marketing Cloud Engagement where clients haven't migrated): journeys, AMPscript/SSJS, Journey Decisioning,…
Added 1 hour ago
OM
Sr. Media Buyer
Omnicom Media
Toronto, ON
- Full-time
The role of a Senior Buyer, Integrated Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and…
Added 1 hour ago
AH
Occupational Therapist II - Rehabilitation Oncology
Alberta Health Services
Grande Prairie, AB
- Part-time
…program or service area to ensure safe, efficient and effective client care. You will ensure occupational therapy practice is evidence-based and in alignment with Alberta legislation and…
Added 1 hour ago
AH
Physiotherapist I
Alberta Health Services
AB · Greater Edmonton Metropolitan Area
- Part-time
…Physiotherapist (PT). As a PT for CHC, you will act as both a Case Manager (CM) and a direct care provider, using a family-centered approach to practice, coaching, assessing, organizing,…
Added 1 hour ago
NR
Program Specialist
Niagara Region
ON · Niagara, ON
- Full-time
Reporting to the Manager of Planning, Evaluation, and Continuous Quality Improvement, this role leads the delivery of complex strategic initiatives in public health, with accountability for…
Added 1 hour ago
BV
CUSTOMER SERVICE ASSISTANT
Bureau Veritas | Marine & Offshore
AB · Edmonton, AB
- Full-time
Billing & Client Management: Process invoicing, manage credits, handle cancellations, and coordinate deadline/request changes
Added 1 hour ago
QR
Sales Representative - Industrial
Quincaillerie Richelieu
Mississauga, ON
- Full-time
Under the supervision of the Industrial Sales Manager, the Sales Representative will be responsible for all sales activities and management of customer accounts within a set territory. The…
Added 1 hour ago
PM
Project Manager
POD Marketing
Calgary, AB
- $57,000 to $65,000 CAD / year
- Full-time
As our Project Manager, you’ll lead website projects from initial planning through launch, helping turn client goals into websites that support their business. Reporting to the Team Lead of…
Added 2 hours ago
HH
Moncton Pharmacist 1 (PH01) PCN 1002049
Horizon Health Network
Moncton, NB · Greater Moncton Metropolitan Area
- Full-time
Developing, implementing, monitoring, documentating and evaluating client pharmaceutical care plans
Added 2 hours ago
HH
Miramichi Pharmacist 1 (PH01) PCN 1750817
Horizon Health Network
Miramichi, NB
- Full-time
Developing, implementing, monitoring, documentating and evaluating client pharmaceutical care plans
Added 2 hours ago
SQ
Conseiller/Conseillère stagiaire, Programme de perfectionnement du conseiller -Possibilités d'emploi -futures/Advisor Trainee- Advisor Development Program -Future Opportunities
Sunlife Québec
Rimouski, QC
- Full-time
…plan financially for the various stages of life. Our Advisor Development Program is designed to prepare you for a successful launch to an advisory career at Sun…

McCANN Canada

SEO Strategist (Search & AI Visibility)

Toronto, ON, Canada

The salary range for this position is $75,000 - $90,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $75,000 - $90,000 per year.
Job type: Full-time
Apply by: Nov 27, 2026
Experience: 4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Posting language: English
Posted: Oct 28, 2026

Original job description

The Role

The Search & AI Visibility Strategist is an intermediate-level, client-facing role responsible for helping clients increase their visibility across traditional search engines and emerging AI-powered discovery platforms.

Reporting to the Director of Digital Strategy, you will develop integrated SEO and AI Optimization (AEO) strategies, identify growth opportunities through research and technical audits, and translate complex insights into clear, actionable recommendations. Working closely with content, analytics, web development, and account teams, you will help brands improve discoverability, authority, and performance across Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other answer engines.

The ideal candidate combines strong technical SEO expertise with a deep understanding of content strategy, structured data, entity optimization, and the rapidly evolving AI search ecosystem. You are equally comfortable analyzing technical website issues, identifying content opportunities, educating clients, and guiding teams on best practices for search and AI visibility.

What You Will Do

Develop SEO, AEO, and AI Visibility strategies across a portfolio of clients to improve discoverability, authority, and performance across traditional and AI-powered search experiences.
Conduct technical SEO, content, entity, and AI visibility audits to identify opportunities for increased search and answer engine visibility.
Analyze website architecture, navigation, internal linking, crawlability, indexation, structured data, and information architecture to improve search performance and AI accessibility.
Perform keyword research, search intent analysis, competitive reviews, content gap assessments, and audience discovery to inform strategic recommendations.
Develop content recommendations and support content planning, authoring, optimization, and content lifecycle initiatives.
Evaluate and optimize content for Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other emerging answer engines.
Develop and recommend structured data, schema markup, entity optimization, and knowledge graph strategies to enhance search visibility and content understanding.
Work within CMS platforms to audit, optimize, and publish content as required.
Translate research and analysis into clear roadmaps, actionable recommendations, prioritized implementation plans, and measurable business outcomes.
Collaborate with content strategists, developers, analysts, and client stakeholders to support SEO and AI visibility initiatives.
Establish performance frameworks, KPIs, and reporting methodologies for organic search and AI search visibility.
Monitor performance, industry trends, algorithm updates, emerging AI search developments, and evolving best practices.
Present findings, strategic recommendations, implementation plans, and performance updates to clients and internal teams.

Who You Are

4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Strong technical SEO expertise, including crawling, indexing, site architecture, redirects, structured data, page experience, and website governance.
Proven experience conducting technical and content audits and translating findings into strategic recommendations and actionable roadmaps.
Experience with AI Search, AI Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or related emerging search methodologies.
Experience implementing and evaluating structured data, schema markup, entity optimization, and knowledge graph strategies.
Proficiency with tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google Trends, Similarweb, or comparable platforms.
Experience developing SEO-informed content strategies and collaborating with content, editorial, and creative teams.
Experience working with CMS platforms such as WordPress, Drupal, Sitecore, Adobe Experience Manager (AEM), Contentful, or similar systems.
Understanding of content architecture, taxonomy, metadata, semantic search principles, and information architecture best practices.
Strong analytical, problem-solving, and data interpretation skills, with the ability to derive meaningful insights from complex datasets.
Experience measuring and reporting on organic search performance, content performance, and search visibility metrics.
Ability to prioritize recommendations based on business objectives, technical complexity, resource requirements, and expected impact.
Excellent PowerPoint, presentation, communication, and storytelling skills.
Comfortable presenting to clients, facilitating strategic discussions, and translating complex technical concepts into clear, actionable recommendations.
Collaborative, curious, and proactive, with a passion for evolving search technologies, AI-powered discovery, and digital innovation.
General knowledge of paid search (SEM) is also considered an asset, but this role does not have a paid media focus.

The salary range for this position is $75,000 - $90,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

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More about this job

Responsibilities

Develop SEO, AEO, and AI visibility strategies, conduct technical and content audits, and turn research into prioritized recommendations and measurable plans. Collaborate with clients and internal teams to improve search performance, optimize content and structured data, and monitor results and industry developments.

Requirements

Requires 4–6 years of SEO, organic search, content strategy, or digital strategy experience, along with strong technical SEO, auditing, structured data, and emerging AI search expertise. Candidates should be proficient with SEO and analytics tools, experienced with CMS platforms and content teams, and able to interpret data, prioritize recommendations, and present strategic guidance to clients.

Skills

Technical SEO
Answer Engine Optimization
AI Search Visibility
Content Strategy
Technical Auditing
Keyword Research
Search Intent Analysis
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Analytics and Reporting
Content Management Systems
Client Presentations
Information Architecture
Competitive Analysis

Visa sponsorship

Not detected in the job text

Keywords

SEO
Answer Engine Optimization
AI Visibility
Generative Engine Optimization
Google Search
Google AI Overviews
Bing Copilot
ChatGPT Search
Perplexity
Gemini
Technical SEO
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Keyword Research
Search Intent Analysis
Content Audits
Crawlability
Indexation
Site Architecture
Information Architecture
SEMrush
Ahrefs
Screaming Frog
Google Search Console
Google Analytics
Google Trends
Similarweb
WordPress

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