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Added 1 day ago
Master of Environmental Science Internship Coordinator
University of Toronto
Toronto, ON
Added 2 days ago
EW
Freelance Rédacteur de propositions techniques/ Technical Proposal Write
Evolving Web
Montreal, QC
- Full-time
Added 2 days ago
MC
SEO Strategist (Search & AI Visibility)
McCANN Canada
Toronto, ON
- Full-time
Experience working with CMS platforms such as WordPress, Drupal, Sitecore, Adobe Experience Manager (AEM), Contentful, or similar systems.
Added 2 days ago
GO
Web Solution Specialist
Government of Northwest Territories
Yellowknife, NT
- $106,158 to $126,809 CAD / year
- Full-time
…portals and web applications. The role has a strong focus on Drupal and LAMP technologies and includes application migrations, upgrades, releases, troubleshooting and technical…
Added 2 days ago
EPL Digital Communications Specialist - Marketing and Communications Division
City of Edmonton
AB
Manage day-to-day web operations across EPL.ca, EPL’s intranet and other microsites using content management systems such as WordPress, Squarespace, and Drupal.
Added 3 days ago
EW
Freelance Rédacteur de propositions techniques/ Technical Proposal Write
Evolving Web
Remote, Canada
- Full-time
- Remote
Added 3 days ago
PC
Spécialiste en support technique /Technical Support Specialist
Portage CyberTech
Montreal, QC
- Full-time
Maintenir une bonne connaissance des produits Citizen One et Drupal.
Added 3 days ago
Full Stack Developer
Government of Alberta
AB
…using AI-first development practices, and using AI as a co-developer, in addition to traditional front-end and back-end…
Added 3 days ago
TS
Communications Advisor, Digital Communication and Website Management
Technical Standards & Safety Authority (TSSA)
Toronto, ON
- Full-time
The Communications Advisor, Digital Communications & Website Management manages the organization’s Drupal website, intranet, and other digital communication platforms and channels. Acting…
Added 4 days ago
YA
Marketing Coordinator Bilingual French/English (Content & Digital Marketing)- Hybrid
Yoh, A Day & Zimmermann Company
Toronto, ON · Greater Toronto Area, Canada
- $32 to $36 USD / hour
- Contract
Maintain and update website content using content management systems (Drupal experience is an asset).
Added 4 days ago
TU
Employer Liaison & Marketing Assistant
The University of British Columbia
Vancouver, BC
- $5,027 to $5,413 CAD / month
- Full-time
Knowledge of HTML codes and proficient with website maintenance tools such as Drupal
Added 4 days ago
UO
Employer Liaison & Marketing Assistant
University of British Columbia
Vancouver, BC · UBCV | Chemistry Physics Building A (CHPH)
- $5,027 to $5,413 CAD / month
- Full-time
Knowledge of HTML codes and proficient with website maintenance tools such as Drupal
Added 4 days ago
Digital Product Owner
Freedom Mobile
Toronto, ON
Hands-on experience with a content management system (CMS); Contentful or Drupal experience is a major asset.
Added 5 days ago
OB
Marketing Technology Lead Developer
O2E Brands
Toronto, ON · Greater Toronto Area, Canada
- Full-time
We are seeking a strategic, growth-minded Marketing Technology Lead Developer to own the technical direction and governance of our public-facing digital properties and integrated marketing…
Added 5 days ago
1
Marketing Technology Lead Developer
1-800-GOT-JUNK?
Vancouver, BC · Toronto, ON
- Full-time
We are seeking a strategic, growth-minded Marketing Technology Lead Developer to own the technical direction and governance of our public-facing digital properties and integrated marketing…
Added 9 days ago
I
Mining Technology Lead
Infosys
Toronto, ON
- Full-time
Hands-on experience in analysis, design, development, testing, and deployment of custom web applications, including platforms such as Drupal.
Added 9 days ago
Technology Lead
Infosys
ON
Hands-on experience in analysis, design, development, testing, and deployment of custom web applications, including platforms such as Drupal.
Added 9 days ago
CRM Specialist
University of Guelph
Guelph, ON
Experience working with website content management systems (e.g., Drupal, WordPress, or similar) and analytics tools such as Google Analytics.
Added 9 days ago
Assistant Manager, Marketing Strategy
University of Guelph
Guelph, ON
Experience managing websites and digital content, including user journeys, content governance and content management systems such as Drupal.
Added 9 days ago
GT
Digital Marketing Specialist
Grand Theatre
London, ON
- Contract
Added 10 days ago
W
Drupal Developer
W3Global
Mississauga, ON
- $55 to $65 CAD / hour
- Contract
4-8 years of hands-on Drupal development experience.
Added 10 days ago
R
Senior Web Developer - AdFarm
RR46
Guelph, ON
- Full-time
As a Senior Web Developer, you'll turn creative ideas and complex technical requirements into digital experiences that look great, work hard and deliver results. From large-scale WordPress…
Added 12 days ago
N
Senior Analyst, Digital Marketing
Nasdaq
Toronto, ON
- Full-time
Experience with enterprise CMS platforms such as Drupal, project management tools such as Monday.com, and workflow or documentation best practices.
Added 12 days ago
AP
Communications Manager (Outreach & Strategy)
Asia Pacific Foundation of Canada
Vancouver, BC
- Full-time
- Temporary
Added 15 days ago
IF
Content Integrator (14-month contract)
Intact FC
Toronto, ON · Montreal, QC · Saint-Hyacinthe, QC · Calgary, AB
- Full-time
Integrate and publish content in Salesforce Marketing Cloud, Drupal, and Cvent.

McCANN Canada

SEO Strategist (Search & AI Visibility)

Toronto, ON, Canada

The salary range for this position is $75,000 - $90,000 per year. · Full-time

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Job details

Pay: The salary range for this position is $75,000 - $90,000 per year.
Job type: Full-time
Apply by: Nov 27, 2026
Experience: 4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Posting language: English
Posted: Oct 28, 2026

Original job description

The Role

The Search & AI Visibility Strategist is an intermediate-level, client-facing role responsible for helping clients increase their visibility across traditional search engines and emerging AI-powered discovery platforms.

Reporting to the Director of Digital Strategy, you will develop integrated SEO and AI Optimization (AEO) strategies, identify growth opportunities through research and technical audits, and translate complex insights into clear, actionable recommendations. Working closely with content, analytics, web development, and account teams, you will help brands improve discoverability, authority, and performance across Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other answer engines.

The ideal candidate combines strong technical SEO expertise with a deep understanding of content strategy, structured data, entity optimization, and the rapidly evolving AI search ecosystem. You are equally comfortable analyzing technical website issues, identifying content opportunities, educating clients, and guiding teams on best practices for search and AI visibility.

What You Will Do

Develop SEO, AEO, and AI Visibility strategies across a portfolio of clients to improve discoverability, authority, and performance across traditional and AI-powered search experiences.
Conduct technical SEO, content, entity, and AI visibility audits to identify opportunities for increased search and answer engine visibility.
Analyze website architecture, navigation, internal linking, crawlability, indexation, structured data, and information architecture to improve search performance and AI accessibility.
Perform keyword research, search intent analysis, competitive reviews, content gap assessments, and audience discovery to inform strategic recommendations.
Develop content recommendations and support content planning, authoring, optimization, and content lifecycle initiatives.
Evaluate and optimize content for Google Search, AI Overviews, Bing/Copilot, ChatGPT Search, Perplexity, Gemini, and other emerging answer engines.
Develop and recommend structured data, schema markup, entity optimization, and knowledge graph strategies to enhance search visibility and content understanding.
Work within CMS platforms to audit, optimize, and publish content as required.
Translate research and analysis into clear roadmaps, actionable recommendations, prioritized implementation plans, and measurable business outcomes.
Collaborate with content strategists, developers, analysts, and client stakeholders to support SEO and AI visibility initiatives.
Establish performance frameworks, KPIs, and reporting methodologies for organic search and AI search visibility.
Monitor performance, industry trends, algorithm updates, emerging AI search developments, and evolving best practices.
Present findings, strategic recommendations, implementation plans, and performance updates to clients and internal teams.

Who You Are

4-6 years of experience in SEO, organic search, content strategy, or digital strategy, preferably within an agency, consulting, or client-facing environment.
Strong technical SEO expertise, including crawling, indexing, site architecture, redirects, structured data, page experience, and website governance.
Proven experience conducting technical and content audits and translating findings into strategic recommendations and actionable roadmaps.
Experience with AI Search, AI Visibility, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or related emerging search methodologies.
Experience implementing and evaluating structured data, schema markup, entity optimization, and knowledge graph strategies.
Proficiency with tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google Trends, Similarweb, or comparable platforms.
Experience developing SEO-informed content strategies and collaborating with content, editorial, and creative teams.
Experience working with CMS platforms such as WordPress, Drupal, Sitecore, Adobe Experience Manager (AEM), Contentful, or similar systems.
Understanding of content architecture, taxonomy, metadata, semantic search principles, and information architecture best practices.
Strong analytical, problem-solving, and data interpretation skills, with the ability to derive meaningful insights from complex datasets.
Experience measuring and reporting on organic search performance, content performance, and search visibility metrics.
Ability to prioritize recommendations based on business objectives, technical complexity, resource requirements, and expected impact.
Excellent PowerPoint, presentation, communication, and storytelling skills.
Comfortable presenting to clients, facilitating strategic discussions, and translating complex technical concepts into clear, actionable recommendations.
Collaborative, curious, and proactive, with a passion for evolving search technologies, AI-powered discovery, and digital innovation.
General knowledge of paid search (SEM) is also considered an asset, but this role does not have a paid media focus.

The salary range for this position is $75,000 - $90,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

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More about this job

Responsibilities

Develop SEO, AEO, and AI visibility strategies, conduct technical and content audits, and turn research into prioritized recommendations and measurable plans. Collaborate with clients and internal teams to improve search performance, optimize content and structured data, and monitor results and industry developments.

Requirements

Requires 4–6 years of SEO, organic search, content strategy, or digital strategy experience, along with strong technical SEO, auditing, structured data, and emerging AI search expertise. Candidates should be proficient with SEO and analytics tools, experienced with CMS platforms and content teams, and able to interpret data, prioritize recommendations, and present strategic guidance to clients.

Skills

Technical SEO
Answer Engine Optimization
AI Search Visibility
Content Strategy
Technical Auditing
Keyword Research
Search Intent Analysis
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Analytics and Reporting
Content Management Systems
Client Presentations
Information Architecture
Competitive Analysis

Visa sponsorship

Not detected in the job text

Keywords

SEO
Answer Engine Optimization
AI Visibility
Generative Engine Optimization
Google Search
Google AI Overviews
Bing Copilot
ChatGPT Search
Perplexity
Gemini
Technical SEO
Structured Data
Schema Markup
Entity Optimization
Knowledge Graphs
Keyword Research
Search Intent Analysis
Content Audits
Crawlability
Indexation
Site Architecture
Information Architecture
SEMrush
Ahrefs
Screaming Frog
Google Search Console
Google Analytics
Google Trends
Similarweb
WordPress

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