Strategist

The Role

We are looking for a Strategist with a focus on communications strategy to join our team here at McCann Toronto. This person will develop compelling solutions for some of the world’s best-known brands through thoughtful, compelling communications strategies. You'll work closely with a talented, multidisciplinary team to understand audiences, uncover insights, and identify the right ways for brands to connect with people, inspire action, and drive growth.

The Team

The McCann Canada Strategy department is a collective of brave, curious and resourceful individuals whose experience is as varied as their strategic approach. Our goal is to create work that allows brands to play a meaningful role in consumers’ lives.

What you will do…

• Help develop communications strategies that connect business objectives with audience needs, behaviours and motivations. This means understanding who we're talking to, what matters to them, and how brands can show up in meaningful and relevant ways.
• Explore how audiences consume content, interact with brands and engage across different channels and touchpoints, using these insights to inform communications approaches.
• Research audiences, cultural trends, category dynamics and the competitive landscape to uncover interesting insights and opportunities for our clients.
• Partner closely with your counterparts in Creative, helping move fresh, original ideas through full campaign planning, ensuring audience and platform insights are a central part of the process.
• Ensure use, adoption and learning of proprietary strategic tools.
• Effect the clients business through creativity.

Who you will be…

• Degree in a relevant field (arts, humanities, marketing, social sciences, business, or other).
• 1- 2 years experience as a Strategist with evidence of successful campaigns/case studies in an agency, consulting, or digital business.
• Understanding of and involvement in digital and social campaigns and customer experience planning.
• Continuously strive to have a keen understanding of the clients you work with, their competitors, and the trends impacting their industry.
• Inspiring, strategically driven storyteller, who bases their argument on fact but can turn it into the magic that will drive exceptional outcomes.
• Think profoundly strategically and then articulate it with brilliant simplicity.

The salary range for this position is $50,000 - $60,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

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