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Added 12 mins ago
Marketing & Community Partnerships. ( Internship - Paid Co-op) Mississauga
MasterCom | Telus & Koodo Authorized Dealer
Mississauga, ON
Internship
Confident in communicating with new people and comfortable approaching business owners.
Added 12 mins ago
Operations Lead
Original Composites & Fiberglass
Guelph, ON
Full-time
…contributing to the development and execution of the plant business strategy and the achievement of plant and regional…
Added 12 mins ago
Marketing & Community Partnerships. ( Internship - Paid Co-op) Toronto
MasterCom | Telus & Koodo Authorized Dealer
Toronto, ON
Internship
Confident in communicating with new people and comfortable approaching business owners.
Added 12 mins ago
Strategy Business Partner
Workplace Safety and Insurance Board (WSIB)
ON · Ontario, Canada
Full-time
Partner with executives and business leaders to identify priorities, clarify direction, and align initiatives with enterprise objectives.
Added 12 mins ago
Senior Financial/Compensation Analyst (16 month) Temp
Acrisure Re
Toronto, ON
$70,000 to $110,000 CAD / year
Full-time
Acrisure Re is an Agency Partner of Acrisure LLC, a global fintech-leader. Acrisure has grown at a rapid rate in recent years and is now one of the 10 largest insurance brokers in the…
Added 12 mins ago
Senior Project Manager, Incubator - Global (Fixed Term Contract)
DECIEM | THE ABNORMAL BEAUTY COMPANY
Toronto, ON
Contract
…launches. This individual will act as a chief-of-staff and key partner to the VP Brand in defining process flow, priorities, and overall cross-functional…
Added 12 mins ago
Executive Director
Witset First Nation - HR
Smithers, BC
Full-time
…represents Witset's interests with government, funders, and partner organizations, coordinates specialized legal, financial and technical advice, and supports the preservation and…
Added 12 mins ago
Représentant(e) du service à la clientèle sur le terrain/ Field Representative II, Area Customer Service
Ricoh USA, Inc.
Montreal, QC
Full-time
Must be able to report to and work at various Managed Services client locations within a geographic territory based on business needs and as scheduled;
Added 12 mins ago
Human Resources Business Partner
City of Beaumont
Beaumont, AB
$86,759.4 to $103,595.4 CAD / year
Full-time
Are you an experienced HR professional who enjoys solving complex people matters, coaching leaders, and building and designing practical HR solutions? The City of Beaumont is seeking a…
Added 12 mins ago
Marketing & Community Partnerships. ( Internship - Paid Co-op) Montreal
MasterCom | Telus & Koodo Authorized Dealer
Montreal, QC
Internship
Confident in communicating with new people and comfortable approaching business owners.
Added 12 mins ago
Project Controller – Consulting Engineering
BPA
Laval, QC
Full-time
As a Project Controller, you will play a key role at the intersection of Finance and Project Operations. You will partner with project managers to strengthen the financial management of…
Added 12 mins ago
Director of Finance
The Salvation Army in Canada
Toronto, ON
Full-time
For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help…
Added 12 mins ago
Associate Director of Finance
McMaster University
Hamilton, ON
Full-time
Partner with business leaders to evaluate and shape new services, business opportunities, service delivery models, building and space refresh planning, and revenue-generating initiatives.
Added 12 mins ago
Assistant Chef Manager
Farm Boy Inc.
Ottawa, ON
$21 CAD / hour
Full-time
From the moment we opened our doors in 1981, we knew we wanted to be different. The people who work here are special, and that’s what makes us special. Our team members uphold the standards…
Added 12 mins ago
Business Banking Portfolio Manager - AVP
Associated Bank
Richmond, BC
Full-time
Partner with Relationship Managers, credit teams, and other internal business partners to support client needs and credit inquiries.
Added 12 mins ago
Senior Site Manager
Ricoh USA, Inc.
Vancouver, BC
Full-time
Ricoh is an integrated solutions provider and partner that connects people and technology, creates outstanding customer experiences, and delivers innovation for businesses worldwide. We…
Added 12 mins ago
Assistant Chef Manager
Farm Boy Inc.
Kingston, ON
$21.5 CAD / hour
Full-time
From the moment we opened our doors in 1981, we knew we wanted to be different. The people who work here are special, and that’s what makes us special. Our team members uphold the standards…
Added 13 mins ago
Maintenance Worker
SHIPSHEY
Brampton, ON
$48,679.06 to $63,746.38 CAD / year
Full-time
They will ensure that the SHIP properties are tidy and functional and proactively identify challenges to ensure smooth business operations.
Added 13 mins ago
Director of Finance
SHIPSHEY
Mississauga, ON
$96,666.67 to $139,200 CAD / year
Full-time
Serve as a key advisor on financial strategy, risk management, budgeting, forecasting, and business planning
Added 13 mins ago
Principal Tunnelling / Civil Engineer
WSP
Mississauga, ON
With us, you can. You want Purpose. Growth. Opportunity. People who get it.
Added 13 mins ago
Rock Mechanics Consultant
WSP
Mississauga, ON
It’s why we bring people together who are wired to solve complex challenges - engineers, scientists, advisors, and technical experts who are driven by a common passion - to redefine what’s…
Added 13 mins ago
Intern, Electrical Engineering
WSP
Toronto, ON
You want Purpose. Growth. Opportunity. People who get it.
Added 13 mins ago
Manager, Domestic Partner Services
Day & Ross
Brampton, ON
Full-time
…is committed to ensuring equal access and participation for people with disabilities and meeting their needs in a timely manner. We will do so by removing and preventing barriers to…
Added 13 mins ago
Senior Civil Engineer (P.Eng)
EXP
Huntsville, ON
Full-time
…a community of professionals, we bring diverse and talented people together to solve the world’s most complex challenges. Here, you join a team that leverages differences, harnesses their…
Added 13 mins ago
NATIONAL ACCOUNT MANAGER- ON PREMISE
Asahi International
AB · Alberta, AB
…the Tokyo Stock Exchange, Japan. Employing more than 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch,…

McCANN Canada

Strategy Director, Performance & Creative Integration

Calgary, AB, Canada

Job type: Full-time
Apply by: Oct 23, 2026
Posting language: English
Posted: Sep 23, 2026

Apply About employer

Applications open in a new tab.

Original job description

About the role

McCann is seeking a Strategy Director, Performance & Creative Integration to lead strategies that connect brand building, creative ideas and measurable business outcomes. Rooted in our Truth Well Told ethos, you will turn business, audience and cultural insight into clear strategic direction, then work with creative, media, analytics, CRM and commerce partners to bring that direction to life. You will lead client relationships, guide strategists and help grow our clients and the agency.

What you will do:

Lead strategy and creative development

Understand client business and marketing problems. Draw on consumer, cultural, category, media and performance data to find meaningful truths and opportunities.
Develop integrated strategies that connect brand objectives, customer needs, acquisition and measurable business results.
Write clear briefs and strategic narratives that inspire original creative work across channels and customer journeys.
Partner with Creative and Business Leadership to develop ideas, give constructive feedback and carry the strategic story from opportunity through execution and impact.
Stay close to digital behaviour and social conversation. Explain what people do and why it matters for the work.

Connect performance and creative

Bring creative, media, analytics, CRM and commerce teams together around shared audience insight, campaign objectives and measurement.
Shape demand generation, lead generation, customer acquisition and digital commerce strategies where they serve the client’s business.
Use campaign results to identify creative opportunities, guide versioning and personalization, and recommend what to test next.
Develop practical approaches to testing and iteration, including dynamic creative optimization where appropriate.

Lead clients and the team

Present persuasive strategic recommendations and lead confident, productive conversations with clients and internal teams.
Bring proactive thinking to client relationships, new business opportunities and agency growth.
Mentor strategists, adapt your coaching to their needs and give clear feedback that helps people and the work grow.

What you bring

At least eight years of relevant strategy experience, including agency experience and leadership of client work.
A record of turning insight into strong creative work and clear business outcomes.
Working knowledge of media, audience strategy, analytics and measurement, with experience in performance marketing, lead generation, CRM, customer acquisition or digital commerce.
The ability to decide which data matters, explain what it means and translate it into creative direction.
Strong writing, storytelling, presentation and client leadership skills.
Curiosity about culture and digital behaviour, sound judgment, and an open approach to collaboration and feedback.
Experience guiding or managing strategists and helping multidisciplinary teams work together.

Success in this role

Your strategies will help clients build their brands and achieve measurable business results. Teams will use your direction to create connected work, learn from its performance and improve what comes next. You will strengthen strategic talent, client relationships and McCann’s reputation for effective creative work.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer and aims to maintain an inclusive and equitable workplace where employees feel valued, respected and supported. We welcome accommodation requests during the recruitment process.

McCann Canada uses artificial intelligence in its recruitment process to enhance job postings and streamline screening and selection. The team reviews top applicants, and human judgment guides hiring decisions.

Notice About hiring scams

People unaffiliated with McCann Canada have used its name and branding to solicit applications and make fraudulent job offers. McCann Canada will never ask candidates for money for recruitment services or request banking or credit card information during recruitment. Interviews take place in person or by video conference. McCann Canada does not conduct interviews through text or messaging apps.

Apply About employer

More about this job

Responsibilities

Lead integrated strategies that connect brand building, creative development, audience insights, and measurable business outcomes. Guide client relationships and multidisciplinary teams, use campaign performance to improve creative work, and mentor strategists while supporting agency growth.

Requirements

Requires at least eight years of relevant strategy experience, including agency experience and leadership of client work, with a record of translating insights into effective creative and business results. Candidates should bring working knowledge of media, audience strategy, analytics, measurement, and performance disciplines, along with strong writing, presentation, collaboration, and team leadership skills.

Skills

Strategic Planning
Creative Strategy
Brand Building
Performance Marketing
Audience Strategy
Data Analysis
Campaign Measurement
Lead Generation
Customer Acquisition
Digital Commerce
CRM
Creative Brief Writing
Client Leadership
Team Leadership
Mentoring
Testing And Optimization

Visa sponsorship

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Keywords

Brand Building
Creative Development
Integrated Strategy
Business Outcomes
Consumer Insights
Cultural Insights
Category Insights
Media Strategy
Performance Data
Audience Strategy
Creative Briefs
Customer Journeys
Demand Generation
Lead Generation
Performance Marketing
Customer Acquisition
Digital Commerce
CRM
Campaign Measurement
Personalization
Dynamic Creative Optimization
Testing And Iteration
Client Leadership
New Business Development
Multidisciplinary Collaboration

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