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Added 1 min ago
Quality Inspector
Dingwells North America
Thunder Bay, ON
Full-time
Assist in development and maintenance of our Quality Management System.
Added 2 mins ago
Employee Relations Specialist- Leave & Compliance
MDpanel
Canada
…requirements, and annual filings including EEO-1 and California pay data…
Added 15 mins ago
CAREERS
Cameron Stephens
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writing and/or generating code o compiling data-driven programs, maintaining, and conducting unit tests.
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McCANN Canada

Strategy Director, Performance & Creative Integration

Calgary, AB, Canada

Job type: Full-time
Apply by: Oct 23, 2026
Posting language: English
Posted: Sep 23, 2026

Apply About employer

Applications open in a new tab.

Original job description

About the role

McCann is seeking a Strategy Director, Performance & Creative Integration to lead strategies that connect brand building, creative ideas and measurable business outcomes. Rooted in our Truth Well Told ethos, you will turn business, audience and cultural insight into clear strategic direction, then work with creative, media, analytics, CRM and commerce partners to bring that direction to life. You will lead client relationships, guide strategists and help grow our clients and the agency.

What you will do:

Lead strategy and creative development

Understand client business and marketing problems. Draw on consumer, cultural, category, media and performance data to find meaningful truths and opportunities.
Develop integrated strategies that connect brand objectives, customer needs, acquisition and measurable business results.
Write clear briefs and strategic narratives that inspire original creative work across channels and customer journeys.
Partner with Creative and Business Leadership to develop ideas, give constructive feedback and carry the strategic story from opportunity through execution and impact.
Stay close to digital behaviour and social conversation. Explain what people do and why it matters for the work.

Connect performance and creative

Bring creative, media, analytics, CRM and commerce teams together around shared audience insight, campaign objectives and measurement.
Shape demand generation, lead generation, customer acquisition and digital commerce strategies where they serve the client’s business.
Use campaign results to identify creative opportunities, guide versioning and personalization, and recommend what to test next.
Develop practical approaches to testing and iteration, including dynamic creative optimization where appropriate.

Lead clients and the team

Present persuasive strategic recommendations and lead confident, productive conversations with clients and internal teams.
Bring proactive thinking to client relationships, new business opportunities and agency growth.
Mentor strategists, adapt your coaching to their needs and give clear feedback that helps people and the work grow.

What you bring

At least eight years of relevant strategy experience, including agency experience and leadership of client work.
A record of turning insight into strong creative work and clear business outcomes.
Working knowledge of media, audience strategy, analytics and measurement, with experience in performance marketing, lead generation, CRM, customer acquisition or digital commerce.
The ability to decide which data matters, explain what it means and translate it into creative direction.
Strong writing, storytelling, presentation and client leadership skills.
Curiosity about culture and digital behaviour, sound judgment, and an open approach to collaboration and feedback.
Experience guiding or managing strategists and helping multidisciplinary teams work together.

Success in this role

Your strategies will help clients build their brands and achieve measurable business results. Teams will use your direction to create connected work, learn from its performance and improve what comes next. You will strengthen strategic talent, client relationships and McCann’s reputation for effective creative work.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer and aims to maintain an inclusive and equitable workplace where employees feel valued, respected and supported. We welcome accommodation requests during the recruitment process.

McCann Canada uses artificial intelligence in its recruitment process to enhance job postings and streamline screening and selection. The team reviews top applicants, and human judgment guides hiring decisions.

Notice About hiring scams

People unaffiliated with McCann Canada have used its name and branding to solicit applications and make fraudulent job offers. McCann Canada will never ask candidates for money for recruitment services or request banking or credit card information during recruitment. Interviews take place in person or by video conference. McCann Canada does not conduct interviews through text or messaging apps.

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More about this job

Responsibilities

Lead integrated strategies that connect brand building, creative development, audience insights, and measurable business outcomes. Guide client relationships and multidisciplinary teams, use campaign performance to improve creative work, and mentor strategists while supporting agency growth.

Requirements

Requires at least eight years of relevant strategy experience, including agency experience and leadership of client work, with a record of translating insights into effective creative and business results. Candidates should bring working knowledge of media, audience strategy, analytics, measurement, and performance disciplines, along with strong writing, presentation, collaboration, and team leadership skills.

Skills

Strategic Planning
Creative Strategy
Brand Building
Performance Marketing
Audience Strategy
Data Analysis
Campaign Measurement
Lead Generation
Customer Acquisition
Digital Commerce
CRM
Creative Brief Writing
Client Leadership
Team Leadership
Mentoring
Testing And Optimization

Visa sponsorship

Not detected in the job text

Keywords

Brand Building
Creative Development
Integrated Strategy
Business Outcomes
Consumer Insights
Cultural Insights
Category Insights
Media Strategy
Performance Data
Audience Strategy
Creative Briefs
Customer Journeys
Demand Generation
Lead Generation
Performance Marketing
Customer Acquisition
Digital Commerce
CRM
Campaign Measurement
Personalization
Dynamic Creative Optimization
Testing And Iteration
Client Leadership
New Business Development
Multidisciplinary Collaboration

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