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Added 8 mins ago
MU
Business Development & Partnerships Officer
McGill University
Sherbrooke, QC
- Full-time
…the development and refinement of SCS processes for custom solutions development and delivery by keeping abreast of industry trends, labour market developments, and government funding…
Added 8 mins ago
FC
Senior DevSecOps Engineer
Fintel Connect
Vancouver, BC
- Full-time
Implement and maintain API security testing solutions such as OWASP ZAP.
Added 8 mins ago
M
Bilingual Administrative Assistant
Medavie
Moncton, NB · NB · Montreal, QC · MBC NB Head Office Moncton
- Full-time
As a national health solutions partner, we put people first in everything we do - and that begins with our team of 8,000+ professionals who bring a cross-section of diverse life experiences…
Added 8 mins ago
CH
Senior Manager PA and DPM - 12 Months Contract- Express Scripts Canada
Cigna Healthcare
Mississauga, ON
- Full-time
…health company. Together, we deliver innovative, cost-effective solutions that improve access, affordability, and health outcomes for…
Added 8 mins ago
B
Sr. Applied AI Scientist – Generative AI & Agentic Systems
BMO
Toronto, ON · FCP
- Full-time
…design, development, evaluation, and validation of enterprise AI solutions while helping shape industry-leading practices for the governance of Generative AI and Agentic AI systems in a…
Added 8 mins ago
M
Software Engineer - II
Mastercard
Vancouver, BC
- Full-time
…and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest…
Added 8 mins ago
M
Senior AI Engineer, Big Data & AI Solutions
Mastercard
Vancouver, BC
- Full-time
…and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest…
Added 24 mins ago
FS
Solutions Architect, AI/ML
Fidus Systems
Remote, Canada
- Full-time
- Remote
We are seeking a Solutions Architect, AI/ML that will have a critical role in understanding technical project requirements, for existing and potential clients, to assess whether the…
Added 24 mins ago
X
Senior Accountant
Xanadu
Toronto, ON
- Full-time
The ideal candidate is proactive, solutions-oriented, and highly collaborative, with the ability to operate independently in a fast-paced, dynamic environment while continuously improving…
Added 24 mins ago
Territory Account Manager V
Insight Enterprises, Inc.
Montreal, QC
…obtenir des résultats extraordinaires. En tant qu'intégrateur de solutions du Fortune 500 avec une expertise approfondie dans le cloud, les données, l'IA, la cybersécurité et l'edge…
Added 24 mins ago
Services and Solutions - Sales Executive
Insight Enterprises, Inc.
Toronto, ON
…transformation and achieve extraordinary results. As a Fortune 500 Solutions Integrator with deep expertise in cloud, data, AI, cybersecurity, and intelligent edge, we guide organisations…
Added 38 mins ago
YM
Product Specialist, Outboard Motor & Marine Rigging Parts
YAMAHA MOTOR CANADA LTD.
Toronto, ON · North York, ON
- Full-time
…product launch. Your MRP expertise will help us improve rigging solutions efficiently for the…
Added 38 mins ago
CI
Aviation System Safety Specialist
Calian in Space & Technology
Gatineau, QC
- Full-time
We create innovative solutions that tackle complex challenges and help organizations and communities stay resilient, informed, and connected. If you’re driven by purpose and energized by…
Added 38 mins ago
B
Database Administrator
Bevertec
Toronto, ON · Greater Toronto Area, Canada
- Contract
Microsoft Certified: Azure Database Administrator Associate / Azure Administrator (AZ-104) / Azure Solutions Architect (AZ-305)
Added 38 mins ago
S
Engagement Manager
Straive
Calgary, AB
- Full-time
Straive is a global leader in enterprise-grade Data Analytics and AI solutions, committed to empowering businesses across various industries with cutting-edge technology and expert…
Added 38 mins ago
H
IT technician (Equipment and Configuration)
Hays
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
Ability to learn and adapt quickly to new technology, equipment, and solutions introduced in stores.
Added 38 mins ago
PC
Senior Software Development Engineer in Test (SDET) / Quality Engineering Architect
Pyramid Consulting, Inc
Mississauga, ON
- $70 to $79 CAD / hour
- Contract
Evaluate and integrate AI/ML-assisted testing solutions for enhanced testing efficiency.
Added 38 mins ago
KR
AI Architect
KTek Resourcing
Toronto, ON · Scarborough, ON
- Contract
We are looking for an AI & Cloud Resiliency Architect to lead the design of scalable, highly available, and resilient cloud and AI solutions.
Added 38 mins ago
EA
Physician Engagement Specialist
Empathia AI
Canada
- Full-time
Empathia AI is one of the few AI scribe solutions approved for use in British Columbia hospitals. Founded in 2023 and headquartered in Pasadena, California, with offices in Vancouver and…
Added 38 mins ago
AI
Python Developer -Forward Deployed, Pyspark
Apptoza Inc.
Toronto, ON
- Contract
Role: Python Developer -Forward Deployed, Pyspark
Added 38 mins ago
FS
Solutions Architect, AI/ML
Fidus Systems
Canada
- Full-time
We are seeking a Solutions Architect, AI/ML that will have a critical role in understanding technical project requirements, for existing and potential clients, to assess whether the…
Added 38 mins ago
KR
AI & Cloud Resiliency Architect
KTek Resourcing
Toronto, ON · Greater Toronto Area, Canada
- Contract
We are looking for an AI & Cloud Resiliency Architect to lead the design of scalable, highly available, and resilient cloud and AI solutions.
Added 39 mins ago
7
Product Designer
7shifts
Remote, Canada
- $105,000 to $130,000 CAD / year
- Full-time
- Remote
7shifts is an HR platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in…
Added 39 mins ago
Technical Program Manager-II, GO-AI
Amazon
Vancouver, BC
…accelerate and scale the next generation of AI-powered robotic solutions. We're transforming how complex visual reasoning tasks are performed across Amazon's robotics operations, moving…
Added 39 mins ago
VE
Account Manager - Chemical Water Treatment Solutions
Veolia Environnement SA
Toronto, ON
- Full-time
…management, Veolia Group designs and implements innovative solutions for decarbonization, depollution, and resource regeneration, supporting communities and industries in their ecological…

McKinsey & Company

Editor - Search and Discovery

Toronto, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 26, 2026
Experience: 7+ years of professional experience in search engine optimization (SEO), gained in-house at a large publication or in an agency setting
Posting language: English
Posted: Oct 27, 2026

Original job description

Who You'll Work With

You are someone who thrives in a high-performance environment, bringing a growth mindset and entrepreneurial spirit to tackle meaningful challenges that have a real impact.

In return for your drive, determination, and curiosity, we’ll provide the resources, mentorship, and opportunities to help you quickly broaden your expertise, grow into a well-rounded professional, and contribute to work that truly makes a difference.

When you join us, you will have:

Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
Exceptional benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact

You will help establish and elevate our thought leadership to connect readers and clients with McKinsey insights through both traditional and AI-powered search channels.

You will join our Audience Development team, working directly alongside the Head of Search & Discovery, the core Publishing team, Technology & Development, Brand, Paid Media, and other communications colleagues.

You will be based in one of our North American offices as an integral part of McKinsey Publishing & Marketing. You will collaborate within a global team of more than 100 editors, producers, and digital media experts who partner with McKinsey authors to develop and distribute distinctive thought leadership across a growing spectrum of digital, print, audio, and video platforms.

As an SEO & Generative Engine Optimization (GEO) Specialist, you will play a pivotal role in supporting and executing McKinsey's global search and discovery strategy. You will enhance content visibility, expand our readership, and ensure our publishing program continuously adapts to the evolving landscape of organic search and GEO.

In the area of content optimization, you will execute priority article optimizations by performing targeted keyword research, formulating title and meta description recommendations, optimizing images and video, and structuring strategic internal linking. You will also deliver pre-article SEO and GEO guidance to editors and content creators during early ideation and drafting to directly address target audience search intent and establish topical authority.

For technical SEO and site auditing, you will perform quarterly technical SEO audits to monitor overall site health, diagnose crawlability and indexation issues, and implement performance improvements such as optimizing Core Web Vitals. Furthermore, you will lead technical troubleshooting and partner closely with engineering teams to embed and enforce technical SEO and GEO best practices across our digital architecture.

In advancing GEO, you will design and implement optimization strategies tailored for Large Language Models (LLMs) and generative search experiences, ensuring McKinsey's editorial insights are cited, surfaced, and synthesized effectively. You will actively monitor and evaluate the impact of generative AI on search behaviors, identifying emerging trends and establishing best-in-class GEO standards for the publishing organization.

Within analytics and reporting, you will track, analyze, and report on organic search and discovery metrics using enterprise platforms including Google Search Console, Adobe Analytics, SEMrush, Screaming Frog, and Profound. You will build and maintain comprehensive performance dashboards to deliver actionable insights and communicate organic search milestones to key stakeholders and publishing leadership. In addition, you will conduct ongoing competitive intelligence and trend analyses to pinpoint high-impact content gaps, market opportunities, and evolving search patterns.

Through strategy and collaboration, you will actively participate in weekly SEO and GEO planning sessions to assess performance metrics, refine priorities, and advance broader discovery initiatives. You will drive high-impact strategic projects, including cross-site internal linking programs, testing novel AI search workflows, building purpose-driven optimization agents, and piloting innovative discovery technologies. Throughout your work, you will champion organic discovery firmwide, educating and empowering editors and content creators by designing practical training, guidelines, and streamlined editorial workflows.

This job posting is for an existing vacancy.

Artificial intelligence systems (AI) may be used to assist recruiters in the screening and/or assessment of candidates for this role. AI is neither the sole determinative factor at any stage of the application process nor the decision-maker. All AI-generated assessments are reviewed by a McKinsey recruiter before any decision is made regarding a candidate’s candidacy.

Your Qualifications and Skills

Bachelor's degree or equivalent work experience required
7+ years of professional experience in search engine optimization (SEO), gained in-house at a large publication or in an agency setting
Knowledge of search engine algorithms, ranking factors, and technical SEO practices
Proficiency using analytics and SEO platforms, including Google Search Console, Adobe Analytics, SEMrush, Screaming Frog, and Profound
Ability to analyze and synthesize data and communicate clear, actionable insights to editors, content creators, and senior leaders
Ability to organize and prioritize multiple projects and meet deadlines
Understanding of emerging search trends, including generative engine optimization (GEO) and the impact of artificial intelligence (AI) on search
Experience building and using AI agents and working with platforms such as Claude, ChatGPT, or Gemini to streamline SEO and GEO workflows
Ability to work independently and collaboratively with colleagues across teams and engage effectively with a range of stakeholders
Ability to engage with senior leaders and subject-matter experts and build consensus across stakeholders
Ability to solve problems and apply industry knowledge to critically review and constructively challenge client service content
Fluent level language skills in written and spoken English are required; proficiency in additional languages are an advantage

Apply About employer

More about this job

Responsibilities

Execute SEO and GEO strategies to improve the visibility and discovery of McKinsey content across traditional search engines and generative AI platforms. Conduct technical audits, analyze performance and competitive trends, collaborate with editorial and engineering teams, and develop workflows and training that advance organic discovery.

Requirements

A bachelor's degree or equivalent experience and at least seven years of SEO experience are required, along with knowledge of search algorithms, ranking factors, and technical SEO. Candidates should be proficient with the listed analytics and SEO platforms, understand GEO and AI-driven search, have experience using AI agents and tools such as Claude, ChatGPT, or Gemini, and communicate fluently in written and spoken English.

Skills

Search Engine Optimization
Generative Engine Optimization
Technical SEO
Keyword Research
Content Optimization
Technical SEO Auditing
Google Search Console
Adobe Analytics
SEMrush
Screaming Frog
Profound
AI Agent Development
Data Analysis
Competitive Intelligence
Stakeholder Communication
Editorial Training

Benefits

Competitive Salary
Continuous Learning And Development
Mentorship

Visa sponsorship

Not detected in the job text

Keywords

Search Engine Optimization
Generative Engine Optimization
Technical SEO
Organic Search
Search Discovery
Keyword Research
Search Intent
Content Optimization
Technical SEO Audits
Crawlability
Indexation
Core Web Vitals
Large Language Models
Generative Search
Google Search Console
Adobe Analytics
SEMrush
Screaming Frog
Profound
Performance Dashboards
Competitive Intelligence
AI Agents
Claude
ChatGPT
Gemini
Internal Linking
Editorial Workflows
Audience Development
Content Strategy
Analytics And Reporting

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