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MediaEdge Communications

Pay-Per-Click (PPC) Specialist

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 6, 2026
Posting language: English
Posted: Nov 6, 2026

Original job description

Department: Digital Media

Location: Toronto, ON (Hybrid / Remote)

Experience: 1–2 years of hands-on experience managing Google Ads campaigns is required.

Key Responsibilities

Campaign Setup & Operations

Set up, manage, and maintain Google Ads campaigns, including Search, Performance Max.
Conduct keyword research and implement relevant keywords using appropriate match types.
Manage campaign launches, budgets, targeting, and ongoing account maintenance.

Performance Monitoring & Conversion Tracking

Monitor campaign performance and budget pacing across key metrics, including impressions, clicks, CTR, CPC, conversions, and cost per conversion.
Set up, monitor, and troubleshoot conversion tracking using Google Ads , Google Tag Manager and Google Analytics 4 (GA4).
Identify performance trends, delivery issues, and opportunities for improvement.

Reporting & Optimizations

Prepare monthly performance reports with key insights and actionable recommendations
Implement optimizations to improve campaign performance and budget efficiency.
Support campaign strategy development in alignment with client objectives.

Qualifications

1–2 years of hands-on experience setting up, managing, and optimizing Google Ads campaigns is required.
Understanding of keyword research, match types, negative keywords, and bidding strategies.
Familiarity with Google Analytics 4 (GA4) and Google Tag Manager.
Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
Excellent attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
Strong written and verbal communication skills.
Google Ads certifications are considered an asset.

What You'll Gain

Hands-on experience managing Google Ads campaigns across a diverse portfolio of clients and industries.
Exposure to campaign performance analysis, conversion tracking, and data-driven optimization..
Mentorship and professional development within a collaborative digital media team.

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More about this job

Responsibilities

Set up, manage, and optimize Google Ads campaigns, including Search and Performance Max, while overseeing keywords, budgets, targeting, and conversion tracking. Monitor performance, prepare monthly reports with actionable insights, and support campaign strategies aligned with client objectives.

Requirements

Requires 1–2 years of hands-on experience managing and optimizing Google Ads campaigns, along with knowledge of keyword research, match types, negative keywords, and bidding strategies. Candidates should be familiar with GA4 and Google Tag Manager and have strong analytical, organizational, communication, and multitasking skills; Google Ads certification is an asset.

Skills

Keyword Research
Campaign Setup
Budget Management
Campaign Targeting
Performance Monitoring
Conversion Tracking
Google Tag Manager
Google Analytics 4
Data Analysis
Campaign Optimization
Performance Reporting
Bidding Strategies
Negative Keywords
Attention to Detail
Client Communication

Visa sponsorship

Not detected in the job text

Keywords

Google Ads
Search Campaigns
Performance Max
Keyword Research
Match Types
Negative Keywords
Bidding Strategies
Campaign Setup
Campaign Management
Budget Pacing
Campaign Targeting
Impressions
Clicks
Click-Through Rate
Cost Per Click
Conversions
Cost Per Conversion
Conversion Tracking
Google Tag Manager
Google Analytics 4
GA4
Performance Reporting
Campaign Optimization
Digital Media
Client Objectives
Google Ads Certification

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