Pay-Per-Click (PPC) Specialist
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Posting language
- English
- Posted
Original job description
Department: Digital Media
Location: Toronto, ON (Hybrid / Remote)
Experience: 1–2 years of hands-on experience managing Google Ads campaigns is required.
Key Responsibilities
Campaign Setup & Operations
- Set up, manage, and maintain Google Ads campaigns, including Search, Performance Max.
- Conduct keyword research and implement relevant keywords using appropriate match types.
- Manage campaign launches, budgets, targeting, and ongoing account maintenance.
Performance Monitoring & Conversion Tracking
- Monitor campaign performance and budget pacing across key metrics, including impressions, clicks, CTR, CPC, conversions, and cost per conversion.
- Set up, monitor, and troubleshoot conversion tracking using Google Ads , Google Tag Manager and Google Analytics 4 (GA4).
- Identify performance trends, delivery issues, and opportunities for improvement.
Reporting & Optimizations
- Prepare monthly performance reports with key insights and actionable recommendations
- Implement optimizations to improve campaign performance and budget efficiency.
- Support campaign strategy development in alignment with client objectives.
Qualifications
- 1–2 years of hands-on experience setting up, managing, and optimizing Google Ads campaigns is required.
- Understanding of keyword research, match types, negative keywords, and bidding strategies.
- Familiarity with Google Analytics 4 (GA4) and Google Tag Manager.
- Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
- Excellent attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills.
- Google Ads certifications are considered an asset.
What You'll Gain
- Hands-on experience managing Google Ads campaigns across a diverse portfolio of clients and industries.
- Exposure to campaign performance analysis, conversion tracking, and data-driven optimization..
- Mentorship and professional development within a collaborative digital media team.
More about this job
Responsibilities
Set up, manage, and optimize Google Ads campaigns, including Search and Performance Max, while overseeing keywords, budgets, targeting, and conversion tracking. Monitor performance, prepare monthly reports with actionable insights, and support campaign strategies aligned with client objectives.
Requirements
Requires 1–2 years of hands-on experience managing and optimizing Google Ads campaigns, along with knowledge of keyword research, match types, negative keywords, and bidding strategies. Candidates should be familiar with GA4 and Google Tag Manager and have strong analytical, organizational, communication, and multitasking skills; Google Ads certification is an asset.
Skills
- Keyword Research
- Campaign Setup
- Budget Management
- Campaign Targeting
- Performance Monitoring
- Conversion Tracking
- Google Tag Manager
- Google Analytics 4
- Data Analysis
- Campaign Optimization
- Performance Reporting
- Bidding Strategies
- Negative Keywords
- Attention to Detail
- Client Communication
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Creative & Media
Keywords
- Google Ads
- Search Campaigns
- Performance Max
- Keyword Research
- Match Types
- Negative Keywords
- Bidding Strategies
- Campaign Setup
- Campaign Management
- Budget Pacing
- Campaign Targeting
- Impressions
- Clicks
- Click-Through Rate
- Cost Per Click
- Conversions
- Cost Per Conversion
- Conversion Tracking
- Google Tag Manager
- Google Analytics 4
- GA4
- Performance Reporting
- Campaign Optimization
- Digital Media
- Client Objectives
- Google Ads Certification