Sales Manager

Company Description Mercedes-Benz Oakville has been proudly serving Oakville and surrounding communities since 1959 and has been part of the AWIN Group of Dealerships since 2004. The dealership is known for an award-winning, customer-centric approach that focuses on exceeding expectations throughout the ownership experience. Team members join a professional, service-driven environment that is committed to delivering exceptional experiences with some of the best vehicles in the world.

Role Description The Sales Manager is a full-time, on-site role based in Oakville ON, responsible for leading and supporting the sales team to achieve and exceed unit, revenue, and customer satisfaction targets. Day-to-day responsibilities include coaching and mentoring sales staff, managing sales processes from lead generation to delivery, and ensuring consistent adherence to brand standards and dealership policies. The role involves monitoring key performance indicators, forecasting sales, and optimizing showroom operations and inventory presentation. The Sales Manager will collaborate closely with finance, service, and parts departments to create a seamless customer experience, handle escalated customer inquiries, and participate in local marketing initiatives and events. This role also includes recruiting and onboarding new team members, conducting regular performance reviews, and contributing to continuous improvement in sales practices and customer engagement.

Qualifications

• Demonstrated experience in automotive sales management, including team leadership, coaching, and performance management.
• Strong skills in customer relationship building, consultative selling, and handling complex or escalated customer concerns.
• Ability to analyze sales data, forecast performance, manage inventory, and use CRM and dealership management systems effectively.
• Comfort working cross-functionally with finance, service, and parts teams to deliver a cohesive and high-quality customer experience.
• Excellent communication, interpersonal, and negotiation skills, with a professional and inclusive approach to team and customer interactions.
• Proven organizational and time-management abilities, with attention to detail in documentation, compliance, and process execution.
• Prior experience in a luxury automotive or dealership environment is an asset; knowledge of Mercedes-Benz products and programs is beneficial.
• Comfort working in a fast-paced retail environment, including evenings and weekends as required, and eligibility to work in Canada.