Digital Marketing Manager

Micco Companies

Micco Consumer Services operates a diverse portfolio of consumer brands across beverage alcohol, food service and automotive services, including The Chickenburger, Chicken Little, Jack’s Car Spa, Harvest, Rockhead and Westside.

As part of the Micco Group of companies, we are rooted in Halifax, Nova Scotia, with an entrepreneurial culture focused on strong customer experiences, great people and sustainable growth.

Position Overview

We’re looking for a Growth, Digital & CRM Manager to lead customer acquisition, digital performance and lifecycle marketing across the Micco Consumer Services portfolio.

This role sits at the intersection of marketing, technology, data and customer growth. You will own paid digital acquisition, SEO, CRM, email and SMS, loyalty growth, customer segmentation and digital performance measurement across multiple consumer brands.

The role is built for the next generation of marketing. You will actively use AI and automation to improve campaign performance, accelerate testing, identify customer opportunities and make the marketing team more productive.

You will work closely with Brand Managers, Ecommerce, Business Support and Operations to turn customer data and digital activity into measurable growth in traffic, transactions, frequency and revenue.

Primary Duties & Responsibilities

Growth & Digital Marketing

• Lead paid search, paid social, retargeting and other digital acquisition programs across the portfolio.
• Develop and execute strategies to improve website traffic, conversion and digital customer journeys.
• Own SEO strategy and identify opportunities to increase organic visibility and customer acquisition.
• Build a continuous testing program across audiences, offers, creative, landing pages and channels.

CRM, Loyalty & Customer Growth

• Own the growth and performance of CRM, email, SMS and loyalty marketing programs.
• Develop customer segments and lifecycle journeys that improve frequency, retention and customer value.
• Build automated campaigns including acquisition, welcome, win-back, cross-sell and loyalty engagement programs.
• Partner with Brand Managers to translate brand priorities into targeted customer communications.

Analytics, AI & Optimization

• Monitor digital and CRM performance and translate data into clear actions and recommendations.
• Use AI and automation to improve campaign optimization, reporting, segmentation, testing and content development.
• Establish clear measurement of customer acquisition cost, return on advertising spend, conversion and retention.
• Own and report on digital revenue performance across channels, with accountability for achieving agreed-upon growth, customer acquisition and revenue targets.
• Work with Business Support and Analytics to improve data quality, attribution and customer reporting.

Collaboration

• Partner with Brand Managers on campaign strategy, audiences, offers and digital execution.
• Work closely with Ecommerce on website conversion, landing pages and online merchandising opportunities.
• Collaborate with Creative to develop and test high-performing digital content.
• Manage external digital partners and agencies where specialist expertise is required.

Skills & Qualifications

• Commercial mindset with a strong understanding of how digital marketing drives revenue and customer growth.
• Strong analytical skills and comfort working with customer, campaign and sales data.
• Hands-on experience with paid digital marketing, CRM, email marketing and digital analytics.
• Understanding of SEO, conversion optimization and customer segmentation.
• Strong interest in AI, automation and emerging marketing technologies.
• Ability to manage multiple brands and priorities in a fast-paced, entrepreneurial environment.
• Curious, experimental mindset with a focus on continuous improvement and measurable results.

Experience

• Minimum 4–6 years of progressive experience in digital, growth, CRM or performance marketing.
• Demonstrated experience managing paid digital campaigns and measuring ROI.
• Experience with CRM/email platforms such as Klaviyo, Mailchimp or comparable platforms.
• Experience with Google Analytics, Google Ads, Meta advertising and digital reporting tools.
• Retail, hospitality, ecommerce or other multi-location consumer marketing experience considered an asset.

Education

Degree or diploma in Marketing, Business, Digital Marketing or a related field, or equivalent experience.

Work Schedule

• Monday to Friday
• 40 hours per week
• Occasional evening or weekend work during major campaigns, launches or events.

Working Environment

• Office-based, in-person.
• Fast-paced, collaborative and entrepreneurial workplace.
• Regular collaboration with teams across multiple consumer businesses and locations.

Benefits

• Competitive compensation
• Employer product and service discounts
• Free executive fitness membership
• Additional partner discounts
• Extended health care
• Dental care
• Vision care
• On-site parking
• Travel expense reimbursement
• Employee and family assistance program

Language(s)

English fluency required