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Growth Operations Manager
nesto
Montreal, QC
- Full-time
…across direct-to-consumer (D2C) residential lending, the broker channel, and multi-family commercial lending. Recognized as one of Deloitte's Fast 50 companies for three consecutive years,…
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Head of Supply Chain - Canada
Beiersdorf
Montreal, QC
- Full-time
Define VAS strategy, priorities and targets; own service, cost and quality performance. Direct and support the VAS Manager on capacity, providers and delivery. Support manager-led…
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Learning & Development Manager
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
The Manager, Learning & Development serves as a trusted partner and advisor to Takeda Canada’s commercial teams and the broader organization. The role is responsible for initiating,…
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Insights & Analytics Manager
Takeda
Toronto, ON · CAN - Toronto Head Office
- Full-time
The Manager, Insights & Analytics provides commercial decision support to the Canadian commercial organization, turning commercial, CRM, omnichannel, market, and customer data into insight…
Added 1 hour ago
GD
Technical Drafter
Groupe Dynamite
Mont-Royal, QC
- Full-time
Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.
Added 1 hour ago
GA
Customer Success Manager, Enterprise
GC AI
Canada
- Full-time
As a Customer Success Manager at GC AI, you will own two critical moments in the customer lifecycle: onboarding and renewal. You will help legal teams adopt AI in their daily work by…
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Assistant Store Manager - Faubourg de la Gare Vaudreuil
Reitmans (Canada) Ltée/Ltd
Vaudreuil-Dorion, QC
- Full-time
Reporting to the Store Manager, join a team where your leadership will truly make an impact! As an Assistant Store Manager, you’ll help drive daily operations while motivating your team,…
Added 2 hours ago
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Assistant Store Manager - Faubourg de la Gare Vaudreuil
RCL - Reitmans Canada Ltd/Ltée
Vaudreuil-Dorion, QC
- Full-time
Reporting to the Store Manager, join a team where your leadership will truly make an impact! As an Assistant Store Manager, you’ll help drive daily operations while motivating your team,…
Added 2 hours ago
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Administrator II--Bilingual
First National Financial LP
Toronto, ON · East York, ON
- Full-time
…residential mortgages exclusively through the mortgage broker channel and we are Canada’s largest commercial mortgage…
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Manager, Product Management - Media Solutions
Mastercard
Toronto, ON
- Full-time
Manager, Product Management - Media SolutionsOverview:
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Senior Manager, Community Affairs - New Brunswick
Bell
Fredericton, NB
To support this ambitious growth, we are seeking a Senior Manager, Community Affairs, to serve as Bell AI Fabric's strategic representative in the communities where we develop, construct,…
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Digital Experience Developer, Campaign Operations
Air Canada
Dorval, QC
- Full-time
Cross-channel or omnichannel digital experiences
Added 3 hours ago
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Chef de l’engagement du client / Customer Engagement Manager
Merck Canada
Kirkland, QC
- Full-time
…together to create meaningful impact. As a Customer Engagement Manager, you will have the opportunity to bring creativity and strategic thinking to the forefront - shaping integrated…
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MERCHANDISING SPECIALIST - LIVE GOODS
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Toronto, ON
- Full-time
Maintain article data: cost, retail, status, (PIRs)Product Information Record, channel management data, assortment listings.
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spécialiste, Marchandisage
The Home Depot Canada
Toronto, ON
- Full-time
Maintain article data: cost, retail, status, (PIRs)Product Information Record, channel management data, assortment listings.
Added 3 hours ago
TL
Performance Marketing Manager
The Leadership Agency
Toronto, ON
- Full-time
myRocky is scaling its paid acquisition efforts and looking for a Performance Marketing Manager to take hands-on ownership of campaign strategy, execution, and optimization. Reporting to…
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Director, Marketing & Growth
Minga
Kelowna, BC
- Full-time
Manage CAC, payback period, and ROI by channel, segment, and customer cohort, and connect marketing performance directly to our P&L and financial forecasts
Added 3 hours ago
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Senior Financial Analyst
Campbell's
Mississauga, ON · CAN - ON - Mississauga
- Full-time
Model brand, customer and channel scenarios for manager review; support trade planning and planning process improvements.
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Store Manager - Designate
Dunelm
Halifax, NS
- Full-time
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Added 3 hours ago
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Senior Revenue Operations Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
…radical accountability, and world-class execution across every channel - Paid Media, SEO & Content, CRO, Creative, and…
Added 3 hours ago
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Senior Marketing Operations Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
…radical accountability, and world-class execution across every channel - Paid Media, SEO & Content, CRO, Creative, and…
Added 3 hours ago
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Senior GTM Program Manager
1Password
Remote, Canada
- Full-time
- Remote
…trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today.…
Added 3 hours ago
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Financial Advisor Intern
Royal Bank of Canada
BC · RICHMOND, British Columbia
- Full-time
…possible and encouraging our clients to interact with us in their channel of…
Added 3 hours ago
LD
Safety, Health and Environmental (SHE) Specialist
Louis Dreyfus Company
Yorkton, SK
- Full-time
The SHE Specialist is responsible for assisting the Safety, Health & Environmental Manager (“SHE”) for the Yorkton complex with technical support, oversight, and providing process safety…
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General Merchandise Assistant Manager
Walmart
Drayton Valley, AB
- Full-time
To support the Store Manager and manage store operations according to Company guidelines and lead Associates to ensure friendly, helpful service and drive profitable store sales.

Minga

Director, Marketing & Growth

Kelowna, BC, V1Y 0C2, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 27, 2026

Original job description

About Minga

Minga means community. It’s the belief that we achieve more together than we ever could alone. At Minga, joining our team isn't just about a new role, it's about joining a collective that is deeply invested in your growth, your impact, and your connection to the people around you.

We’re building the Student Behavior Platform schools can’t live without, and we’re having fun doing it.

We are a tight-knit group of curious, low-ego humans who genuinely enjoy the "we" over the "me."

Supportive Growth: You aren’t on an island. You’ll have the autonomy to do your best work and a community that has your back every step of the way.
Shared Ownership: Whether at our Kelowna HQ or remote, you’re a vital part of a team that cares as much about the people as the product.
Real Impact: Everything we do supports the educators and students we serve, creating a ripple effect of connection in schools everywhere.

Ready to be part of the community? Come help us make school life better for everyone. 💙

The Role

We’re not just hiring for a position, we’re adding a teammate

Someone who wants to help build what's next, take real ownership, and grow with us along the way. We're looking for a data-obsessed, commercially minded, and creative Director, Marketing & Growth to lead our demand generation, performance channels, and customer acquisition engine. You won't just run campaigns. You'll own the pipeline, master our unit economics, and improve every stage of the growth funnel, from first impression to closed-won to expansion.

You'll also lead Minga's full marketing team across Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing. We keep a flat structure, so every team member reports directly to you, and you'll personally own demand generation and paid performance. You'll be accountable for what the whole team delivers, and you'll make sure every person on it owns clear, measurable outcomes.

This is a numbers-first role. You'll be measured on qualified pipeline, CAC, and payback period, and you'll be able to show exactly how marketing spend turns into revenue on our P&L. You'll pair that rigor with creative, high-impact campaigns that reach educators and district leaders across the K–12 landscape.

Reporting to our GTM leader, Pam Boyko you'll work hand in hand with Sales, RevOps, Account Management, Customer Experience, and Product. If you thrive at the intersection of unit economics, funnel analytics, modern search and AI discovery, and word-of-mouth growth, this is your opportunity to drive transformative growth.

You'll collaborate across teams, contribute to high-impact work, and have space to experiment, iterate, and level up; all while being surrounded by a group of people who genuinely want to see you succeed.

What You’ll Do 🚀

Team Leadership & Accountability

Lead, develop, and be accountable for the full marketing team: Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing
Turn company revenue goals into a marketing plan where every role has clear, measurable targets tied to pipeline, conversion, retention, or brand reach
Give each team member clear ownership of their outcomes, and run the rhythm to track them: weekly metrics reviews, monthly retros, and quarterly planning
Run regular 1:1s, set individual goals, give direct and timely feedback, and address underperformance early and fairly
Build a culture of accountability, coaching, and testing where wins and misses are shared openly and decisions follow the data
Create development plans and growth paths for every team member, including senior individual contributors
Partner with our Principal Brand Strategist, who owns creative review and approval, so brand and performance work reinforce each other
Recruit and hire top marketing talent, and manage agency, contractor, and vendor partners to extend the team's reach
Report on marketing performance, spend, and forecast to the GTM leader and executive team

Funnel & Unit Economics

Own the full funnel: map, measure, and improve every stage of the buyer journey, from first impression and MQL to pipeline, closed-won, and expansion
Manage CAC, payback period, and ROI by channel, segment, and customer cohort, and connect marketing performance directly to our P&L and financial forecasts
Build and maintain multi-touch attribution and dashboards that show true channel performance and incrementality
Own HubSpot marketing standards: lead scoring, routing, lifecycle stages, and data hygiene
Own the marketing budget and move dollars to the channels with the best return

Paid Performance & Search (Paid, Organic, and AI)

Get maximum efficiency and ROI from paid search, paid social, and retargeting through rigorous A/B testing, bidding strategy, and landing page testing
Set SEO and AI search strategy with our Organic Growth & SEO Manager so Minga stays visible as discovery shifts from traditional search to AI-driven answers (Google AI Overviews, ChatGPT, Perplexity)
Design account-based programs for district and school decision makers, built around the K–12 budget and buying calendar
Turn our website into a conversion engine through testing, landing pages, and clear calls to action

Customer Marketing & Referral Engines

Design, launch, and scale referral programs that turn happy educators, administrators, and advocates into active champions, built on the power of peer recommendation in K–12
Partner with Account Management and Customer Experience on onboarding nurture, cross-sell campaigns, and user group activation that lower churn, grow accounts, and raise LTV
Bring creative storytelling to performance channels so every campaign resonates with educators and district leadership

Pipeline Forecasting & Revenue Partnership

Partner with Sales and RevOps on lead-to-revenue models, pipeline delivery forecasts, and lead velocity
Define the Marketing to Sales handoff, including qualification criteria and lead response SLAs, and hold both sides to it
Work with the SDR team on campaign targeting, lead quality feedback, and conversion from meeting to closed-won
Work with Product to bring solution-first messaging to market and keep it consistent across every channel
Work with Finance and Operations on budget planning, headcount, and forecasting

What We Require ✅

This role requires a proven growth marketing leader who has built and scaled demand engines in a B2B SaaS environment:

6+ years in growth or performance marketing, with a track record of scaling high-growth SaaS, EdTech, or B2B businesses and at least 3 years leading a multi-disciplinary marketing team
A proven record of building pipeline that converts to revenue, with the numbers to show it
Quantitative and financial fluency: you can explain CAC:LTV mechanics and payback to executives with total clarity, and you understand how marketing spend shows up in the P&L
You live in your data: Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel
Hands-on mastery of paid acquisition (Google Ads, Meta, LinkedIn) and modern organic and AI search strategy
K–12 market awareness: purchasing cycles, stakeholder dynamics (teachers, principals, and district administrators), and the role of trust and word-of-mouth in education sales
A track record of developing marketers and leaders: you've promoted people and that's a point of pride
Excellent written and verbal communication, including executive-level presentation
Post-secondary education in Marketing, Business, or a related field, or equivalent demonstrated experience

Bonus points if you have

Direct experience marketing to K–12 schools, districts, or other public sector buyers
Experience designing referral or advocacy programs that measurably drove new customer acquisition
Experience scaling a marketing function through a stage of fast growth

Who You Are 🌟

Data-obsessed and commercially minded: you think in CAC, and payback, and every decision ties back to revenue
An owner: you hold yourself accountable for results, and you build a team that owns its numbers the same way
A strategic thinker who executes: you build the plan and stay close enough to the work to know when to adjust
A creative problem solver: you balance quantitative rigor with bold campaigns and referral loops that get people talking
A builder: you've stood up or scaled a growth function before and know what rigor and repeatability actually require
A coach first: your instinct is to develop your people, not just manage their numbers
Mission-aligned: you care about the impact Minga has on schools and students
Low-ego and collaborative: you succeed by making the people around you better

Role Compensation 💰

Base Salary: 80/20 Variable: 80/20

OTE: $170,000 - $200,000 CND

Compensation Philosophy & Transparency 💰

At Minga, we believe compensation should reflect impact, fairness, and market alignment, supporting our mission to empower educators and students while building a high-performing, people-first culture. Our standard is to pay at or near the midpoint of the range unless there is a clear business rationale to vary. This approach allows for growth and provides room to learn and develop within the role. We also conduct annual compensation reviews in November, which take into account both market benchmarks and individual performance.

Check out our Benefits & Perk Page for a full review of the overall compensation package.

AI at Minga 🤖

At Minga, we believe AI should make your work faster, smarter, and less repetitive - not more complicated. AI is meant to augment how we work, not replace human thinking or judgment

Leverage AI, but stay you. We expect you to use the tools available to you, but remember that Minga is built on real people. Your resume and "Why Minga" answer will be read by a real life human, so give us a glimpse of the person behind the profile.
During your interview we value your unique voice over a perfect prompt. It's okay to not answer perfectly.

What You Can Expect From Us 💙

At Minga, you’re more than just an application, you’re a real person with a story we want to hear.

We believe in clear communication, mutual respect, and ensuring every candidate walks away feeling valued, whether we end up working together or not.

Ready to Apply? 👋

If this role feels like a fit or even a maybe, hit apply.

We’re genuinely excited to learn more about you. Let’s build something meaningful together.

Apply About employer

More about this job

Responsibilities

The Director of Marketing & Growth will lead the marketing team to drive demand generation, performance channels, and customer acquisition. They are responsible for managing the full marketing funnel, optimizing unit economics, and aligning marketing efforts with revenue goals.

Requirements

Candidates must have at least 6 years of experience in growth or performance marketing within B2B SaaS or EdTech environments, including 3 years of leadership experience. A strong quantitative background with proficiency in marketing analytics tools and K-12 market awareness is required.

Skills

Growth Marketing
Demand Generation
Performance Marketing
B2B SaaS
EdTech
Team Leadership
Unit Economics
Funnel Analytics
SEO
Paid Acquisition
HubSpot
Salesforce
Data Analysis
Strategic Planning
Customer Acquisition
Revenue Forecasting

Visa sponsorship

Not detected in the job text

Hiring contact

Pam Boyko

Keywords

Growth Marketing
Demand Generation
B2B SaaS
EdTech
Performance Marketing
Unit Economics
CAC
LTV
HubSpot
Salesforce
Google Analytics
Tableau
Looker
SEO
AI Search Strategy
Account-Based Marketing
Pipeline Forecasting
Revenue Operations
Customer Marketing
Referral Programs
K-12 Market
Marketing Strategy
Team Management
Budget Management
Data-Driven Decision Making
Conversion Rate Optimization
Paid Search
Paid Social
Retargeting
Lead Scoring

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