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Added 20 mins ago
HC
Director of Facilities and Capital Infrastructure (2026-NON-FAC-321)
Hastings County
Belleville, ON
- Full-time
Hastings County is in accepting applications for a permanent full-time Director of Facilities & Capital Infrastructure. This is a non-unionized position reporting to the Chief…
Added 20 mins ago
J&
Medical Director, Medical Excellence & Operations
Johnson & Johnson Innovative Medicine
Toronto, ON
- Full-time
We are searching for the best talent for a Medical Director, Medical Excellence & Operations located in Toronto, Ontario, Canada.
Added 20 mins ago
Director, Paid Media
VaynerMedia LLC
Toronto, ON
The Media Director, Buying will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director…
Added 36 mins ago
LC
Director, Product Management (Instore Selling)
Lightspeed Commerce, Inc.
Remote, Canada
- $220,000 to $250,000 CAD / year
- Full-time
- Remote
As Director, Product Management, you will define strategy and drive execution across Lightspeed’s Instore Selling product portfolio, shaping key differentiators across services, AI-driven…
Added 1 hour ago
D-
Directeur TI
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Joliette, QC
- Full-time
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Added 1 hour ago
Director, National Supervision, ScotiaMcLeod, Business Controls & Oversight - Toronto
Scotiabank
Toronto, ON
As Director, National Supervision, ScotiaMcLeod, Business Controls & Oversight, you will lead and oversee the National Supervision team, ensuring business strategies, plans and initiatives…
Added 1 hour ago
Commercial Manager
Aecon
Gibbons, AB
Under the direction of the Project Director, the Commercial (Contracts) Manager will provide highly specialized knowledge in overseeing the commercial strategy on a project. This individual…
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Associate Director, Portfolio Governance and Value Realization
Canadian Blood Services
Ottawa, ON · Toronto, ON
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Added 2 hours ago
PH
Director, Clinical Operations - BC Cancer Nanaimo
Provincial Health Services Authority
Nanaimo, BC
- Full-time
The Director, Clinical Operations supports frontline clinicians and requires a strong onsite presence. The preferred candidate will bring demonstrated experience leading clinical teams…
Added 2 hours ago
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Dietitian, Complex Care - BC Children’s Hospital
Sanya’k̓ula
Vancouver, BC
- Full-time
Assist the Professional Practice Leader and Senior Operations Director in evaluating the Program operation and establishing goals and objectives from a clinical nutrition perspective by…
Added 3 hours ago
NT
Director of Brands
Nature's Touch Inc.
ON
- Full-time
This is a rare chance to build a brand. Reporting to the VP of Sales, Marketing and PMO, the Director of Brands owns consumer marketing for the Nature's Touch brand - building, launching,…
Added 3 hours ago
IF
Regional Director, Vancouver
iA Financial Group
Vancouver, BC
- Full-time
…feel confident and secure about their future? As a Regional Director, you will play a key role in developing the advisor network through recruitment, early-career onboarding, disciplined…
Added 3 hours ago
HT
Director, Finance (CSM)
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Bolton, ON
- Full-time
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Added 3 hours ago
PA
Director of Sales
Prodomax Automation Ltd.
Barrie, ON
- Full-time
Prodomax Automation Ltd. is currently seeking a DIRECTOR OF SALES to join our team.
Added 4 hours ago
J
Senior Vice President, Capital Markets, Investments & Project Finance - DG Solar Company
J&T
Toronto, ON · North York, ON
- Full-time
Develop and execute the capital markets strategy with the CFO, CEO and executive leadership team.
Added 4 hours ago
NB
Senior Director Investments Transfers
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Montreal, QC
- Full-time
In Operations investments, you are part of a large team and report to the Senior Director. Our team stands out for its vision of becoming a driver for wealth management growth.
Added 4 hours ago
NB
Senior Director Wealth Management IT Data/AI & BOR
National Bank of Canada
Montreal, QC
- Full-time
A career as a Senior Director of Wealth Management IT – Data/AI and BOR at National Bank means acting as a leader, acceleratingtransformation. We are looking for a highly skilledand…
Added 5 hours ago
S
Psychologist, Neonatal Follow Up Program (NFUP) - BC Women’s Hospital + Health Centre
Sanya’k̓ula
Vancouver, BC
- Part-time
…designate and in collaboration with the Clinic/Program Manager/Director (if…
Added 8 hours ago
H
Manager - Post Anesthesic Recovery
HealthCareersInSask.ca
Saskatoon, SK
- Full-time
…to achieve our province’s healthcare goals. Reporting to the Director of Pre and Post Operative Care, Saskatoon, the Manager is responsible for creating operational lines of sight that…
Added 8 hours ago
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Director, Health, Safety, & Organizational Resilience
City of Saint John
Saint John, NB
- Full-time
The Director of Occupational Health, Safety & Organizational Resilience provides enterprise-wide strategic leadership for the transformation, modernization, and continuous improvement of…
Added 9 hours ago
BC
Director of People & Culture
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Clyde River, PE
- Full-time
The Director of People & Culture is responsible for developing and leading the company’s people strategy, ensuring regulatory compliance, strengthening organizational performance, and…
Added 9 hours ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 9 hours ago
OT
Client Success Services Program Manager
Open Text Corporation
Waterloo, ON
- Other
As a Client Success Program Manager in Waterloo, ON, you will report to the Sr Director, Client Success Services and play a critical role in designing, implementing, and optimizing Client…
Added 9 hours ago
O
National Accounts Director
OPENLANE
Brampton, ON
- $100,000 to $125,000 CAD / year
- Full-time
Reporting directly to the Senior Director, Commercial Sales and Strategy, the ideal candidate brings a strong background in relationship management, operational execution, and…
Added 9 hours ago
TH
Intermediate Financial Analyst
The Hospital for Sick Children
Toronto, ON
- Full-time
Peri-Operative Services at SickKids is looking for an Intermediate Financial Analyst, to join the Physician Billing Operations team. Reporting to the Senior Manager, POS Business…

Minga

Director, Marketing & Growth

Kelowna, BC, V1Y 0C2, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 27, 2026

Original job description

About Minga

Minga means community. It’s the belief that we achieve more together than we ever could alone. At Minga, joining our team isn't just about a new role, it's about joining a collective that is deeply invested in your growth, your impact, and your connection to the people around you.

We’re building the Student Behavior Platform schools can’t live without, and we’re having fun doing it.

We are a tight-knit group of curious, low-ego humans who genuinely enjoy the "we" over the "me."

Supportive Growth: You aren’t on an island. You’ll have the autonomy to do your best work and a community that has your back every step of the way.
Shared Ownership: Whether at our Kelowna HQ or remote, you’re a vital part of a team that cares as much about the people as the product.
Real Impact: Everything we do supports the educators and students we serve, creating a ripple effect of connection in schools everywhere.

Ready to be part of the community? Come help us make school life better for everyone. 💙

The Role

We’re not just hiring for a position, we’re adding a teammate

Someone who wants to help build what's next, take real ownership, and grow with us along the way. We're looking for a data-obsessed, commercially minded, and creative Director, Marketing & Growth to lead our demand generation, performance channels, and customer acquisition engine. You won't just run campaigns. You'll own the pipeline, master our unit economics, and improve every stage of the growth funnel, from first impression to closed-won to expansion.

You'll also lead Minga's full marketing team across Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing. We keep a flat structure, so every team member reports directly to you, and you'll personally own demand generation and paid performance. You'll be accountable for what the whole team delivers, and you'll make sure every person on it owns clear, measurable outcomes.

This is a numbers-first role. You'll be measured on qualified pipeline, CAC, and payback period, and you'll be able to show exactly how marketing spend turns into revenue on our P&L. You'll pair that rigor with creative, high-impact campaigns that reach educators and district leaders across the K–12 landscape.

Reporting to our GTM leader, Pam Boyko you'll work hand in hand with Sales, RevOps, Account Management, Customer Experience, and Product. If you thrive at the intersection of unit economics, funnel analytics, modern search and AI discovery, and word-of-mouth growth, this is your opportunity to drive transformative growth.

You'll collaborate across teams, contribute to high-impact work, and have space to experiment, iterate, and level up; all while being surrounded by a group of people who genuinely want to see you succeed.

What You’ll Do 🚀

Team Leadership & Accountability

Lead, develop, and be accountable for the full marketing team: Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing
Turn company revenue goals into a marketing plan where every role has clear, measurable targets tied to pipeline, conversion, retention, or brand reach
Give each team member clear ownership of their outcomes, and run the rhythm to track them: weekly metrics reviews, monthly retros, and quarterly planning
Run regular 1:1s, set individual goals, give direct and timely feedback, and address underperformance early and fairly
Build a culture of accountability, coaching, and testing where wins and misses are shared openly and decisions follow the data
Create development plans and growth paths for every team member, including senior individual contributors
Partner with our Principal Brand Strategist, who owns creative review and approval, so brand and performance work reinforce each other
Recruit and hire top marketing talent, and manage agency, contractor, and vendor partners to extend the team's reach
Report on marketing performance, spend, and forecast to the GTM leader and executive team

Funnel & Unit Economics

Own the full funnel: map, measure, and improve every stage of the buyer journey, from first impression and MQL to pipeline, closed-won, and expansion
Manage CAC, payback period, and ROI by channel, segment, and customer cohort, and connect marketing performance directly to our P&L and financial forecasts
Build and maintain multi-touch attribution and dashboards that show true channel performance and incrementality
Own HubSpot marketing standards: lead scoring, routing, lifecycle stages, and data hygiene
Own the marketing budget and move dollars to the channels with the best return

Paid Performance & Search (Paid, Organic, and AI)

Get maximum efficiency and ROI from paid search, paid social, and retargeting through rigorous A/B testing, bidding strategy, and landing page testing
Set SEO and AI search strategy with our Organic Growth & SEO Manager so Minga stays visible as discovery shifts from traditional search to AI-driven answers (Google AI Overviews, ChatGPT, Perplexity)
Design account-based programs for district and school decision makers, built around the K–12 budget and buying calendar
Turn our website into a conversion engine through testing, landing pages, and clear calls to action

Customer Marketing & Referral Engines

Design, launch, and scale referral programs that turn happy educators, administrators, and advocates into active champions, built on the power of peer recommendation in K–12
Partner with Account Management and Customer Experience on onboarding nurture, cross-sell campaigns, and user group activation that lower churn, grow accounts, and raise LTV
Bring creative storytelling to performance channels so every campaign resonates with educators and district leadership

Pipeline Forecasting & Revenue Partnership

Partner with Sales and RevOps on lead-to-revenue models, pipeline delivery forecasts, and lead velocity
Define the Marketing to Sales handoff, including qualification criteria and lead response SLAs, and hold both sides to it
Work with the SDR team on campaign targeting, lead quality feedback, and conversion from meeting to closed-won
Work with Product to bring solution-first messaging to market and keep it consistent across every channel
Work with Finance and Operations on budget planning, headcount, and forecasting

What We Require ✅

This role requires a proven growth marketing leader who has built and scaled demand engines in a B2B SaaS environment:

6+ years in growth or performance marketing, with a track record of scaling high-growth SaaS, EdTech, or B2B businesses and at least 3 years leading a multi-disciplinary marketing team
A proven record of building pipeline that converts to revenue, with the numbers to show it
Quantitative and financial fluency: you can explain CAC:LTV mechanics and payback to executives with total clarity, and you understand how marketing spend shows up in the P&L
You live in your data: Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel
Hands-on mastery of paid acquisition (Google Ads, Meta, LinkedIn) and modern organic and AI search strategy
K–12 market awareness: purchasing cycles, stakeholder dynamics (teachers, principals, and district administrators), and the role of trust and word-of-mouth in education sales
A track record of developing marketers and leaders: you've promoted people and that's a point of pride
Excellent written and verbal communication, including executive-level presentation
Post-secondary education in Marketing, Business, or a related field, or equivalent demonstrated experience

Bonus points if you have

Direct experience marketing to K–12 schools, districts, or other public sector buyers
Experience designing referral or advocacy programs that measurably drove new customer acquisition
Experience scaling a marketing function through a stage of fast growth

Who You Are 🌟

Data-obsessed and commercially minded: you think in CAC, and payback, and every decision ties back to revenue
An owner: you hold yourself accountable for results, and you build a team that owns its numbers the same way
A strategic thinker who executes: you build the plan and stay close enough to the work to know when to adjust
A creative problem solver: you balance quantitative rigor with bold campaigns and referral loops that get people talking
A builder: you've stood up or scaled a growth function before and know what rigor and repeatability actually require
A coach first: your instinct is to develop your people, not just manage their numbers
Mission-aligned: you care about the impact Minga has on schools and students
Low-ego and collaborative: you succeed by making the people around you better

Role Compensation 💰

Base Salary: 80/20 Variable: 80/20

OTE: $170,000 - $200,000 CND

Compensation Philosophy & Transparency 💰

At Minga, we believe compensation should reflect impact, fairness, and market alignment, supporting our mission to empower educators and students while building a high-performing, people-first culture. Our standard is to pay at or near the midpoint of the range unless there is a clear business rationale to vary. This approach allows for growth and provides room to learn and develop within the role. We also conduct annual compensation reviews in November, which take into account both market benchmarks and individual performance.

Check out our Benefits & Perk Page for a full review of the overall compensation package.

AI at Minga 🤖

At Minga, we believe AI should make your work faster, smarter, and less repetitive - not more complicated. AI is meant to augment how we work, not replace human thinking or judgment

Leverage AI, but stay you. We expect you to use the tools available to you, but remember that Minga is built on real people. Your resume and "Why Minga" answer will be read by a real life human, so give us a glimpse of the person behind the profile.
During your interview we value your unique voice over a perfect prompt. It's okay to not answer perfectly.

What You Can Expect From Us 💙

At Minga, you’re more than just an application, you’re a real person with a story we want to hear.

We believe in clear communication, mutual respect, and ensuring every candidate walks away feeling valued, whether we end up working together or not.

Ready to Apply? 👋

If this role feels like a fit or even a maybe, hit apply.

We’re genuinely excited to learn more about you. Let’s build something meaningful together.

Apply About employer

More about this job

Responsibilities

The Director of Marketing & Growth will lead the marketing team to drive demand generation, performance channels, and customer acquisition. They are responsible for managing the full marketing funnel, optimizing unit economics, and aligning marketing efforts with revenue goals.

Requirements

Candidates must have at least 6 years of experience in growth or performance marketing within B2B SaaS or EdTech environments, including 3 years of leadership experience. A strong quantitative background with proficiency in marketing analytics tools and K-12 market awareness is required.

Skills

Growth Marketing
Demand Generation
Performance Marketing
B2B SaaS
EdTech
Team Leadership
Unit Economics
Funnel Analytics
SEO
Paid Acquisition
HubSpot
Salesforce
Data Analysis
Strategic Planning
Customer Acquisition
Revenue Forecasting

Visa sponsorship

Not detected in the job text

Hiring contact

Pam Boyko

Keywords

Growth Marketing
Demand Generation
B2B SaaS
EdTech
Performance Marketing
Unit Economics
CAC
LTV
HubSpot
Salesforce
Google Analytics
Tableau
Looker
SEO
AI Search Strategy
Account-Based Marketing
Pipeline Forecasting
Revenue Operations
Customer Marketing
Referral Programs
K-12 Market
Marketing Strategy
Team Management
Budget Management
Data-Driven Decision Making
Conversion Rate Optimization
Paid Search
Paid Social
Retargeting
Lead Scoring

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