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Added 1 min ago
Store Manager
Rogers Communications
Edmonton, AB
Management experience overseeing retail staff, operations, and performance to drive and deliver strong consistent sales results.
Added 1 min ago
SA
Used Car Sales Manager
Steele Auto Group
Halifax, NS
- Full-time
We're looking for more than a manager who maintains the status quo. We want a hands-on, results-driven leader with a proven track record in used vehicle sales and management, strong…
Added 1 min ago
JC
Assistant Manager
JYSK Canada
Medicine Hat, AB
- Full-time
As the Assistant Manager, you will assist the store management team in instilling the company values and customer promises within your team and in the store through modeling, coaching, and…
Added 1 min ago
S
Assistant Manager
Structube
Ottawa, ON
- Full-time
Ensure day-to-day operations, and delegate effectively to meet daily/weekly deadlines;
Added 1 min ago
R(
Assistant Store Manager - Hazeldean Mall
Reitmans (Canada) Ltée/Ltd
Ottawa, ON
- Full-time
Reporting to the Store Manager, join a team where your leadership will truly make an impact! As an Assistant Store Manager, you’ll help drive daily operations while motivating your team,…
Added 13 mins ago
S
Store manager - retail
Shell
Salmon Arm, BC
- From $40 CAD / hour
- Full-time
- On-site
Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
Added 16 mins ago
ASSISTANT MANAGER
Boutique La Vie En Rose
Toronto, ON
Analyze sales results with your manager and come up with innovative solutions to improve them;
Added 16 mins ago
JUNIOR ASSISTANT MANAGER
Boutique La Vie En Rose
Winnipeg, MB
As a member of the management team, you will support the assistant manager and manager in achieving sales goals, maintaining our company standards and motivating your team to excel.
Added 16 mins ago
RH
Supply Chain Manager
Robert Half
BC · Fraser Valley, BC
- Full-time
They are seeking an experienced Supply Chain Manager to lead and optimize the organization's end-to-end supply chain operations. This is a key leadership position responsible for ensuring…
Added 16 mins ago
SM
Marketing Intern – CRM Research
SERV-ALL Mechanical Services LTD.
AB · Edmonton, AB
- Internship
…HVAC service, building automation systems, and construction…
Added 16 mins ago
PW
Station Manager– Freight Forwarding
Priority Worldwide
Pointe-Claire, QC
- Full-time
The Station Manager will oversee Air and Ocean import and export operations, customer service, compliance, sales support, and station performance. The role will work closely with corporate…
Added 16 mins ago
I
Network Solutions Architect
ISM
Regina, SK
- Full-time
The Technical Solutions Manager (Network Solutions Architect) is responsible for designing, validating, implementing, and transitioning network technologies and services from project…
Added 30 mins ago
LC
Épicerie Assistant Gérant/Superviseur temps plein jour Embauche feu vert
Loblaw Companies Limited
Quebec, QC
- Full-time
Added 30 mins ago
LC
Customer Service Department Manager
Loblaw Companies Limited
Yarmouth Indian Reserve No. 33, NS
- Full-time
Oversee the day-to-day operations of a specific department within a store
Added 30 mins ago
O
Inside Sales / Account Manager
OPENLANE
Toronto, ON · CAN - ON - Toronto (AutoVIN, OPENLANE, TradeRev)
- Full-time
We’re Looking For: We are seeking an Account Manager with experience in maintaining and growing relationships with mid-to-large dealer groups. You will be part of an Inside Sales team…
Added 30 mins ago
GD
COMBO - Sales Team Leader FT - Outlet Collection Winnipeg
Groupe Dynamite, Inc Garage
Winnipeg, MB
- Full-time
Reporting to the Store Manager, your main focus as Sales Team Lead is to promote a positive shopping experience for each customer, while leading and inspiring a high-performing team to…
Added 30 mins ago
TM
Manager, Business Innovation
Toyota Motor Corporation
Kamloops, BC · Toyota Canada Inc - Head Office
- Full-time
Toyota Canada Inc. is currently looking for a strategic and collaborative Manager, Business Innovation to lead focused retail transformation initiatives to address Customer and Dealer…
Added 30 mins ago
TH
Flooring & Decor Sales Specialist Part -Time - 7062 Clareview
The Home Depot
Canada
- Part-time
Sales Specialists support three primary store priorities: Customers First, In Stock, and Store Appearance. Sales Specialists support Customers First by providing fast, thorough, and…
Added 30 mins ago
D
Account Manager, Commercial Market
Desjardins
Quebec, QC · Desjardins Entreprises Québec
- Full-time
…centre. He or she also ensures consistency and balance between sales objectives, sound and prudent risk management, portfolio profitability and member, client and partner satisfaction. More…
Added 46 mins ago
B
Portfolio Manager
BMO
Waterloo, ON · MARS
- Full-time
…solutions, and driving business growth? Join our team as a Portfolio Manager, Treasury & Payment Solutions, where you’ll partner with commercial clients to optimize cash flow, enhance…
Added 46 mins ago
E
Engineer in Training I Distribution System Planning
Enbridge
Chatham-Kent, ON · Toronto, ON
- Full-time
Collaborate with internal partners including Operations, Gas Control, Stations Engineering, Pipeline Engineering, Construction, Asset Management, Integrity, Risk and Sales to provide…
Added 46 mins ago
JC
Assistant Manager
JYSK Canada
Medicine Hat, AB
- Full-time
As the Assistant Manager, you will assist the store management team in instilling the company values and customer promises within your team and in the store through modeling, coaching, and…
Added 46 mins ago
DE
Business Development Manager (Outside Sales) - Automotive Distribution
DM Elite Talent
Sudbury, ON
- $65,000 to $75,000 CAD / year
- Full-time
DM Elite Talent is recruiting an experienced Business Development Manager (Outside Sales) on behalf of an established organization in the automotive distribution industry.
Added 46 mins ago
SM
GOAPRDJP000001053 – Shipping & Inventory Coordinator
S M Software Solutions Inc
AB · Edmonton, AB
- Internship
…to support shipping, receiving, inventory control, warehouse operations, and administrative tasks for the Government of Alberta in Edmonton, Alberta. The ideal candidate will have hands-on…
Added 46 mins ago
WC
Manager, Software (Embedded & Digital Products)
Wabtec Corporation
London, ON
- Full-time
You will work closely with product management, hardware engineering, quality, operations, cybersecurity, sales, and customer support. Together, you will develop reliable rail-electronics…

Minga

Director, Marketing & Growth

Kelowna, BC, V1Y 0C2, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 27, 2026

Original job description

About Minga

Minga means community. It’s the belief that we achieve more together than we ever could alone. At Minga, joining our team isn't just about a new role, it's about joining a collective that is deeply invested in your growth, your impact, and your connection to the people around you.

We’re building the Student Behavior Platform schools can’t live without, and we’re having fun doing it.

We are a tight-knit group of curious, low-ego humans who genuinely enjoy the "we" over the "me."

Supportive Growth: You aren’t on an island. You’ll have the autonomy to do your best work and a community that has your back every step of the way.
Shared Ownership: Whether at our Kelowna HQ or remote, you’re a vital part of a team that cares as much about the people as the product.
Real Impact: Everything we do supports the educators and students we serve, creating a ripple effect of connection in schools everywhere.

Ready to be part of the community? Come help us make school life better for everyone. 💙

The Role

We’re not just hiring for a position, we’re adding a teammate

Someone who wants to help build what's next, take real ownership, and grow with us along the way. We're looking for a data-obsessed, commercially minded, and creative Director, Marketing & Growth to lead our demand generation, performance channels, and customer acquisition engine. You won't just run campaigns. You'll own the pipeline, master our unit economics, and improve every stage of the growth funnel, from first impression to closed-won to expansion.

You'll also lead Minga's full marketing team across Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing. We keep a flat structure, so every team member reports directly to you, and you'll personally own demand generation and paid performance. You'll be accountable for what the whole team delivers, and you'll make sure every person on it owns clear, measurable outcomes.

This is a numbers-first role. You'll be measured on qualified pipeline, CAC, and payback period, and you'll be able to show exactly how marketing spend turns into revenue on our P&L. You'll pair that rigor with creative, high-impact campaigns that reach educators and district leaders across the K–12 landscape.

Reporting to our GTM leader, Pam Boyko you'll work hand in hand with Sales, RevOps, Account Management, Customer Experience, and Product. If you thrive at the intersection of unit economics, funnel analytics, modern search and AI discovery, and word-of-mouth growth, this is your opportunity to drive transformative growth.

You'll collaborate across teams, contribute to high-impact work, and have space to experiment, iterate, and level up; all while being surrounded by a group of people who genuinely want to see you succeed.

What You’ll Do 🚀

Team Leadership & Accountability

Lead, develop, and be accountable for the full marketing team: Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing
Turn company revenue goals into a marketing plan where every role has clear, measurable targets tied to pipeline, conversion, retention, or brand reach
Give each team member clear ownership of their outcomes, and run the rhythm to track them: weekly metrics reviews, monthly retros, and quarterly planning
Run regular 1:1s, set individual goals, give direct and timely feedback, and address underperformance early and fairly
Build a culture of accountability, coaching, and testing where wins and misses are shared openly and decisions follow the data
Create development plans and growth paths for every team member, including senior individual contributors
Partner with our Principal Brand Strategist, who owns creative review and approval, so brand and performance work reinforce each other
Recruit and hire top marketing talent, and manage agency, contractor, and vendor partners to extend the team's reach
Report on marketing performance, spend, and forecast to the GTM leader and executive team

Funnel & Unit Economics

Own the full funnel: map, measure, and improve every stage of the buyer journey, from first impression and MQL to pipeline, closed-won, and expansion
Manage CAC, payback period, and ROI by channel, segment, and customer cohort, and connect marketing performance directly to our P&L and financial forecasts
Build and maintain multi-touch attribution and dashboards that show true channel performance and incrementality
Own HubSpot marketing standards: lead scoring, routing, lifecycle stages, and data hygiene
Own the marketing budget and move dollars to the channels with the best return

Paid Performance & Search (Paid, Organic, and AI)

Get maximum efficiency and ROI from paid search, paid social, and retargeting through rigorous A/B testing, bidding strategy, and landing page testing
Set SEO and AI search strategy with our Organic Growth & SEO Manager so Minga stays visible as discovery shifts from traditional search to AI-driven answers (Google AI Overviews, ChatGPT, Perplexity)
Design account-based programs for district and school decision makers, built around the K–12 budget and buying calendar
Turn our website into a conversion engine through testing, landing pages, and clear calls to action

Customer Marketing & Referral Engines

Design, launch, and scale referral programs that turn happy educators, administrators, and advocates into active champions, built on the power of peer recommendation in K–12
Partner with Account Management and Customer Experience on onboarding nurture, cross-sell campaigns, and user group activation that lower churn, grow accounts, and raise LTV
Bring creative storytelling to performance channels so every campaign resonates with educators and district leadership

Pipeline Forecasting & Revenue Partnership

Partner with Sales and RevOps on lead-to-revenue models, pipeline delivery forecasts, and lead velocity
Define the Marketing to Sales handoff, including qualification criteria and lead response SLAs, and hold both sides to it
Work with the SDR team on campaign targeting, lead quality feedback, and conversion from meeting to closed-won
Work with Product to bring solution-first messaging to market and keep it consistent across every channel
Work with Finance and Operations on budget planning, headcount, and forecasting

What We Require ✅

This role requires a proven growth marketing leader who has built and scaled demand engines in a B2B SaaS environment:

6+ years in growth or performance marketing, with a track record of scaling high-growth SaaS, EdTech, or B2B businesses and at least 3 years leading a multi-disciplinary marketing team
A proven record of building pipeline that converts to revenue, with the numbers to show it
Quantitative and financial fluency: you can explain CAC:LTV mechanics and payback to executives with total clarity, and you understand how marketing spend shows up in the P&L
You live in your data: Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel
Hands-on mastery of paid acquisition (Google Ads, Meta, LinkedIn) and modern organic and AI search strategy
K–12 market awareness: purchasing cycles, stakeholder dynamics (teachers, principals, and district administrators), and the role of trust and word-of-mouth in education sales
A track record of developing marketers and leaders: you've promoted people and that's a point of pride
Excellent written and verbal communication, including executive-level presentation
Post-secondary education in Marketing, Business, or a related field, or equivalent demonstrated experience

Bonus points if you have

Direct experience marketing to K–12 schools, districts, or other public sector buyers
Experience designing referral or advocacy programs that measurably drove new customer acquisition
Experience scaling a marketing function through a stage of fast growth

Who You Are 🌟

Data-obsessed and commercially minded: you think in CAC, and payback, and every decision ties back to revenue
An owner: you hold yourself accountable for results, and you build a team that owns its numbers the same way
A strategic thinker who executes: you build the plan and stay close enough to the work to know when to adjust
A creative problem solver: you balance quantitative rigor with bold campaigns and referral loops that get people talking
A builder: you've stood up or scaled a growth function before and know what rigor and repeatability actually require
A coach first: your instinct is to develop your people, not just manage their numbers
Mission-aligned: you care about the impact Minga has on schools and students
Low-ego and collaborative: you succeed by making the people around you better

Role Compensation 💰

Base Salary: 80/20 Variable: 80/20

OTE: $170,000 - $200,000 CND

Compensation Philosophy & Transparency 💰

At Minga, we believe compensation should reflect impact, fairness, and market alignment, supporting our mission to empower educators and students while building a high-performing, people-first culture. Our standard is to pay at or near the midpoint of the range unless there is a clear business rationale to vary. This approach allows for growth and provides room to learn and develop within the role. We also conduct annual compensation reviews in November, which take into account both market benchmarks and individual performance.

Check out our Benefits & Perk Page for a full review of the overall compensation package.

AI at Minga 🤖

At Minga, we believe AI should make your work faster, smarter, and less repetitive - not more complicated. AI is meant to augment how we work, not replace human thinking or judgment

Leverage AI, but stay you. We expect you to use the tools available to you, but remember that Minga is built on real people. Your resume and "Why Minga" answer will be read by a real life human, so give us a glimpse of the person behind the profile.
During your interview we value your unique voice over a perfect prompt. It's okay to not answer perfectly.

What You Can Expect From Us 💙

At Minga, you’re more than just an application, you’re a real person with a story we want to hear.

We believe in clear communication, mutual respect, and ensuring every candidate walks away feeling valued, whether we end up working together or not.

Ready to Apply? 👋

If this role feels like a fit or even a maybe, hit apply.

We’re genuinely excited to learn more about you. Let’s build something meaningful together.

Apply About employer

More about this job

Responsibilities

The Director of Marketing & Growth will lead the marketing team to drive demand generation, performance channels, and customer acquisition. They are responsible for managing the full marketing funnel, optimizing unit economics, and aligning marketing efforts with revenue goals.

Requirements

Candidates must have at least 6 years of experience in growth or performance marketing within B2B SaaS or EdTech environments, including 3 years of leadership experience. A strong quantitative background with proficiency in marketing analytics tools and K-12 market awareness is required.

Skills

Growth Marketing
Demand Generation
Performance Marketing
B2B SaaS
EdTech
Team Leadership
Unit Economics
Funnel Analytics
SEO
Paid Acquisition
HubSpot
Salesforce
Data Analysis
Strategic Planning
Customer Acquisition
Revenue Forecasting

Visa sponsorship

Not detected in the job text

Hiring contact

Pam Boyko

Keywords

Growth Marketing
Demand Generation
B2B SaaS
EdTech
Performance Marketing
Unit Economics
CAC
LTV
HubSpot
Salesforce
Google Analytics
Tableau
Looker
SEO
AI Search Strategy
Account-Based Marketing
Pipeline Forecasting
Revenue Operations
Customer Marketing
Referral Programs
K-12 Market
Marketing Strategy
Team Management
Budget Management
Data-Driven Decision Making
Conversion Rate Optimization
Paid Search
Paid Social
Retargeting
Lead Scoring

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