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Added 10 mins ago
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Managed Services Lead Canada
Avanade
Toronto, ON
- Full-time
Avanade Canada is looking for a Managed Services Lead to grow our managed services business across Canada. In this senior, highly visible role, you’ll shape go-to-market strategy, partner…
Added 10 mins ago
OL
Part-Time Math Teacher!
Oxford Learning Stoney Creek
Oakville, ON
- Part-time
Good knowledge of the current Grades 9-12 math curriculum, particularly senior math and including, but not limited to, advanced functions, algebra, trigonometry and calculus, and vectors.
Added 10 mins ago
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Senior/Lead Business Analyst- BMT
Apex Systems
Toronto, ON
- $45 to $60 USD / hour
- Contract
…stakeholder discussions, and provide direction to a supporting Senior Business…
Added 10 mins ago
GW
Bus. Analyst, Enterprise Project Mgmt Office
Gowling WLG
Toronto, ON
- $68,000 to $88,000 CAD / year
- Full-time
…join our team. As a Business Analyst, you will report to the Senior Director, Enterprise Project Management Office (EPMO) and will be empowered to work on business-driven transformation…
Added 10 mins ago
GW
Senior Manager, Trademark Operations
Gowling WLG
Ottawa, ON
- $150,000 to $170,000 CAD / year
- Full-time
Gowling WLG is seeking a Senior Manager, Trademark Operations to join our Intellectual Property team. Reporting to the Director, Intellectual Property Operations, this national leadership…
Added 10 mins ago
FC
Business Analyst / Senior Business Analyst Commercial Services
FirstOntario Credit Union
Hamilton, ON
- Full-time
In addition to the duties outlined below, a Senior Business Analyst will also be responsible to:
Added 10 mins ago
GW
Manager, Practice Operations and Initiatives
Gowling WLG
Ottawa, ON
- $101,000 to $125,000 CAD / year
- Full-time
…improvements across the Firm's practice groups. Reporting to the Senior Practice Director, you will lead complex initiatives, strengthen governance, and develop reporting and analytics that…
Added 10 mins ago
GW
Senior Manager, Patent Operations
Gowling WLG
Ottawa, ON
- $150,000 to $170,000 CAD / year
- Full-time
Gowling WLG is seeking a Senior Manager, Patent Operations to join our Intellectual Property team. Reporting to the Director, Intellectual Property Operations, this national leadership role…
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Director / Senior Director - Energy Practice
Alvarez & Marsal
Calgary, AB
- Full-time
As we continue to expand, A&M Energy is seeking strong Director and Senior Director level talent with experience in the energy sector to join the Energy practice. A&M works with clients to…
Added 25 mins ago
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Maintenance Manager- 6 Month Contract
Cogir Senior Living
Winnipeg, MB · Kingston, ON · Portsmouth
- Full-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 25 mins ago
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Tenant Companion- Part Time Evenings
Cogir Senior Living
Winnipeg, MB · The Waverley & Rosewood
- Part-time
Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.
Added 40 mins ago
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Manufacturing Engineer (Contract)
Husky Technologies
Bolton, ON
- Full-time
Collaborate with senior engineers and external suppliers to troubleshoot and solve engineering challenges using manufacturing and design process methodologies
Added 40 mins ago
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Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
Serve as the senior finance partner to service leadership, operations, commercial teams, and Customer Success leaders, providing insight and challenge on strategic priorities, business…
Added 40 mins ago
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Financial Manager - PLM (Product Line Mgmt)
Husky Technologies
Bolton, ON
- Full-time
Translate complex data into clear, actionable recommendations for senior leadership
Added 40 mins ago
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IT Internal Auditor
Husky Technologies
Bolton, ON
- Full-time
…model. You will be part of a global team and report to the Senior Manager; IT Audit located in Bolton. The Senior Manager, IT Audit reports to the VP, Internal Audit, who reports to the…
Added 40 mins ago
HT
Designer, Development (Electrical)
Husky Technologies
Bolton, ON
- Full-time
The Senior Designer, Development (Electrical) will be a key contributor to these product development teams, responsible for designing and delivering robust, safe and reliable electrical…
Added 1 hour ago
TH
Intermediate Financial Analyst
The Hospital for Sick Children
Toronto, ON
- Full-time
…join the Physician Billing Operations team. Reporting to the Senior Manager, POS Business Operations, and working closely with the Director, Peri-Operative Services, Strategy, Finance &…
Added 1 hour ago
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Clinical Research Coordinator - Nurse
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Assists Senior research staff with the ethics and regulatory tasks,
Added 1 hour ago
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Senior Scientist & Program Head, DSCB Research Program
The Hospital for Sick Children
Toronto, ON
- Full-time
…program review, with the successful candidate appointed as a Senior Scientist in the Research Institute (and eligible to maintain this appointment beyond the leadership…
Added 1 hour ago
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Physician Billing Specialist, Peri-Operative Services
The Hospital for Sick Children
Toronto, ON
- Full-time
…Billing Specialist to play a strategic role supporting the Senior Manager, Business Operations, to execute strategic priorities related to professional billing…
Added 1 hour ago
FH
Senior Indigenous Cultural Advisor
Fraser Health
Surrey, BC
- Part-time
The Senior Indigenous Cultural Advisor provides leadership and guidance to the Indigenous Cultural Advisor team by ensuring Indigenous perspectives, knowledge, and approaches to wellness…
Added 1 hour ago
FH
Senior Indigenous Cultural Advisor
Fraser Health
New Westminster, BC
- Full-time
The Senior Indigenous Cultural Advisor provides leadership and guidance to the Indigenous Cultural Advisor team by ensuring Indigenous perspectives, knowledge, and approaches to wellness…
Added 1 hour ago
K
Director, US Immigration
KPMG
ON · Toronto, Ontario
- Full-time
…immigration attorney to join at the Director level. In this senior role, you will provide strategic advice on complex US business immigration matters, lead client engagements and…
Added 1 hour ago
RT
Principal Adviser Remuneration - Incentive Design
Rio Tinto
Montreal, QC
- Full-time
Stakeholder Leadership: Ability to influence senior leaders and navigate complex decisions across Finance, Strategy, People, Risk, Legal and the business.
Added 1 hour ago
UO
Senior Workday Architect
University of Waterloo
Waterloo, ON
- Full-time
The Senior Workday Architect is the design authority for the University’s Workday platform. The role establishes and governs platform architecture, configuration principles, integration…

Minga

Director, Marketing & Growth

Kelowna, BC, V1Y 0C2, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Posting language: English
Posted: Oct 27, 2026

Original job description

About Minga

Minga means community. It’s the belief that we achieve more together than we ever could alone. At Minga, joining our team isn't just about a new role, it's about joining a collective that is deeply invested in your growth, your impact, and your connection to the people around you.

We’re building the Student Behavior Platform schools can’t live without, and we’re having fun doing it.

We are a tight-knit group of curious, low-ego humans who genuinely enjoy the "we" over the "me."

Supportive Growth: You aren’t on an island. You’ll have the autonomy to do your best work and a community that has your back every step of the way.
Shared Ownership: Whether at our Kelowna HQ or remote, you’re a vital part of a team that cares as much about the people as the product.
Real Impact: Everything we do supports the educators and students we serve, creating a ripple effect of connection in schools everywhere.

Ready to be part of the community? Come help us make school life better for everyone. 💙

The Role

We’re not just hiring for a position, we’re adding a teammate

Someone who wants to help build what's next, take real ownership, and grow with us along the way. We're looking for a data-obsessed, commercially minded, and creative Director, Marketing & Growth to lead our demand generation, performance channels, and customer acquisition engine. You won't just run campaigns. You'll own the pipeline, master our unit economics, and improve every stage of the growth funnel, from first impression to closed-won to expansion.

You'll also lead Minga's full marketing team across Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing. We keep a flat structure, so every team member reports directly to you, and you'll personally own demand generation and paid performance. You'll be accountable for what the whole team delivers, and you'll make sure every person on it owns clear, measurable outcomes.

This is a numbers-first role. You'll be measured on qualified pipeline, CAC, and payback period, and you'll be able to show exactly how marketing spend turns into revenue on our P&L. You'll pair that rigor with creative, high-impact campaigns that reach educators and district leaders across the K–12 landscape.

Reporting to our GTM leader, Pam Boyko you'll work hand in hand with Sales, RevOps, Account Management, Customer Experience, and Product. If you thrive at the intersection of unit economics, funnel analytics, modern search and AI discovery, and word-of-mouth growth, this is your opportunity to drive transformative growth.

You'll collaborate across teams, contribute to high-impact work, and have space to experiment, iterate, and level up; all while being surrounded by a group of people who genuinely want to see you succeed.

What You’ll Do 🚀

Team Leadership & Accountability

Lead, develop, and be accountable for the full marketing team: Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing
Turn company revenue goals into a marketing plan where every role has clear, measurable targets tied to pipeline, conversion, retention, or brand reach
Give each team member clear ownership of their outcomes, and run the rhythm to track them: weekly metrics reviews, monthly retros, and quarterly planning
Run regular 1:1s, set individual goals, give direct and timely feedback, and address underperformance early and fairly
Build a culture of accountability, coaching, and testing where wins and misses are shared openly and decisions follow the data
Create development plans and growth paths for every team member, including senior individual contributors
Partner with our Principal Brand Strategist, who owns creative review and approval, so brand and performance work reinforce each other
Recruit and hire top marketing talent, and manage agency, contractor, and vendor partners to extend the team's reach
Report on marketing performance, spend, and forecast to the GTM leader and executive team

Funnel & Unit Economics

Own the full funnel: map, measure, and improve every stage of the buyer journey, from first impression and MQL to pipeline, closed-won, and expansion
Manage CAC, payback period, and ROI by channel, segment, and customer cohort, and connect marketing performance directly to our P&L and financial forecasts
Build and maintain multi-touch attribution and dashboards that show true channel performance and incrementality
Own HubSpot marketing standards: lead scoring, routing, lifecycle stages, and data hygiene
Own the marketing budget and move dollars to the channels with the best return

Paid Performance & Search (Paid, Organic, and AI)

Get maximum efficiency and ROI from paid search, paid social, and retargeting through rigorous A/B testing, bidding strategy, and landing page testing
Set SEO and AI search strategy with our Organic Growth & SEO Manager so Minga stays visible as discovery shifts from traditional search to AI-driven answers (Google AI Overviews, ChatGPT, Perplexity)
Design account-based programs for district and school decision makers, built around the K–12 budget and buying calendar
Turn our website into a conversion engine through testing, landing pages, and clear calls to action

Customer Marketing & Referral Engines

Design, launch, and scale referral programs that turn happy educators, administrators, and advocates into active champions, built on the power of peer recommendation in K–12
Partner with Account Management and Customer Experience on onboarding nurture, cross-sell campaigns, and user group activation that lower churn, grow accounts, and raise LTV
Bring creative storytelling to performance channels so every campaign resonates with educators and district leadership

Pipeline Forecasting & Revenue Partnership

Partner with Sales and RevOps on lead-to-revenue models, pipeline delivery forecasts, and lead velocity
Define the Marketing to Sales handoff, including qualification criteria and lead response SLAs, and hold both sides to it
Work with the SDR team on campaign targeting, lead quality feedback, and conversion from meeting to closed-won
Work with Product to bring solution-first messaging to market and keep it consistent across every channel
Work with Finance and Operations on budget planning, headcount, and forecasting

What We Require ✅

This role requires a proven growth marketing leader who has built and scaled demand engines in a B2B SaaS environment:

6+ years in growth or performance marketing, with a track record of scaling high-growth SaaS, EdTech, or B2B businesses and at least 3 years leading a multi-disciplinary marketing team
A proven record of building pipeline that converts to revenue, with the numbers to show it
Quantitative and financial fluency: you can explain CAC:LTV mechanics and payback to executives with total clarity, and you understand how marketing spend shows up in the P&L
You live in your data: Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel
Hands-on mastery of paid acquisition (Google Ads, Meta, LinkedIn) and modern organic and AI search strategy
K–12 market awareness: purchasing cycles, stakeholder dynamics (teachers, principals, and district administrators), and the role of trust and word-of-mouth in education sales
A track record of developing marketers and leaders: you've promoted people and that's a point of pride
Excellent written and verbal communication, including executive-level presentation
Post-secondary education in Marketing, Business, or a related field, or equivalent demonstrated experience

Bonus points if you have

Direct experience marketing to K–12 schools, districts, or other public sector buyers
Experience designing referral or advocacy programs that measurably drove new customer acquisition
Experience scaling a marketing function through a stage of fast growth

Who You Are 🌟

Data-obsessed and commercially minded: you think in CAC, and payback, and every decision ties back to revenue
An owner: you hold yourself accountable for results, and you build a team that owns its numbers the same way
A strategic thinker who executes: you build the plan and stay close enough to the work to know when to adjust
A creative problem solver: you balance quantitative rigor with bold campaigns and referral loops that get people talking
A builder: you've stood up or scaled a growth function before and know what rigor and repeatability actually require
A coach first: your instinct is to develop your people, not just manage their numbers
Mission-aligned: you care about the impact Minga has on schools and students
Low-ego and collaborative: you succeed by making the people around you better

Role Compensation 💰

Base Salary: 80/20 Variable: 80/20

OTE: $170,000 - $200,000 CND

Compensation Philosophy & Transparency 💰

At Minga, we believe compensation should reflect impact, fairness, and market alignment, supporting our mission to empower educators and students while building a high-performing, people-first culture. Our standard is to pay at or near the midpoint of the range unless there is a clear business rationale to vary. This approach allows for growth and provides room to learn and develop within the role. We also conduct annual compensation reviews in November, which take into account both market benchmarks and individual performance.

Check out our Benefits & Perk Page for a full review of the overall compensation package.

AI at Minga 🤖

At Minga, we believe AI should make your work faster, smarter, and less repetitive - not more complicated. AI is meant to augment how we work, not replace human thinking or judgment

Leverage AI, but stay you. We expect you to use the tools available to you, but remember that Minga is built on real people. Your resume and "Why Minga" answer will be read by a real life human, so give us a glimpse of the person behind the profile.
During your interview we value your unique voice over a perfect prompt. It's okay to not answer perfectly.

What You Can Expect From Us 💙

At Minga, you’re more than just an application, you’re a real person with a story we want to hear.

We believe in clear communication, mutual respect, and ensuring every candidate walks away feeling valued, whether we end up working together or not.

Ready to Apply? 👋

If this role feels like a fit or even a maybe, hit apply.

We’re genuinely excited to learn more about you. Let’s build something meaningful together.

Apply About employer

More about this job

Responsibilities

The Director of Marketing & Growth will lead the marketing team to drive demand generation, performance channels, and customer acquisition. They are responsible for managing the full marketing funnel, optimizing unit economics, and aligning marketing efforts with revenue goals.

Requirements

Candidates must have at least 6 years of experience in growth or performance marketing within B2B SaaS or EdTech environments, including 3 years of leadership experience. A strong quantitative background with proficiency in marketing analytics tools and K-12 market awareness is required.

Skills

Growth Marketing
Demand Generation
Performance Marketing
B2B SaaS
EdTech
Team Leadership
Unit Economics
Funnel Analytics
SEO
Paid Acquisition
HubSpot
Salesforce
Data Analysis
Strategic Planning
Customer Acquisition
Revenue Forecasting

Visa sponsorship

Not detected in the job text

Hiring contact

Pam Boyko

Keywords

Growth Marketing
Demand Generation
B2B SaaS
EdTech
Performance Marketing
Unit Economics
CAC
LTV
HubSpot
Salesforce
Google Analytics
Tableau
Looker
SEO
AI Search Strategy
Account-Based Marketing
Pipeline Forecasting
Revenue Operations
Customer Marketing
Referral Programs
K-12 Market
Marketing Strategy
Team Management
Budget Management
Data-Driven Decision Making
Conversion Rate Optimization
Paid Search
Paid Social
Retargeting
Lead Scoring

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