About Company:
Mission Critical Electronics, LLC (MCE) is a leading provider of innovative power solutions and electronic systems for mission-critical applications. With a portfolio of trusted brands including Kussmaul Electronics, Newmar Power, DuraComm, ASEA Power, Purkeys, Xantrex, Magnus and ZeroRPM, we serve customers across emergency response, transportation, marine, industrial, and defense sectors.
Our Mission
We design, manufacture, and deliver reliable power solutions that keep critical systems running when they matter most. From fire trucks and ambulances to marine vessels and industrial equipment, our products ensure uninterrupted operation in the most demanding environments.
Why Join MCE?
- Innovation-Driven Culture: Work with cutting-edge technology and contribute to products that save lives and protect communities
- Industry Leadership: Join a company with decades of expertise and a reputation for quality and reliability
- Growth Opportunities: We invest in our people through training, development, and career advancement
- Comprehensive Benefits: Competitive compensation, medical/dental/vision insurance, 401(k) with company match, paid time off, and more
- Collaborative Environment: Work alongside talented engineers, technicians, and professionals who are passionate about what they do
- Stability and Security: Be part of a financially strong organization serving essential industries
Our Locations
With facilities across North America and the UK, we combine the resources of a multi-brand organization with the agility and personal touch of a dedicated team.
Join Our Team
Whether you're an experienced professional or just starting your career, MCE offers opportunities to make a real impact. We're looking for talented individuals who share our commitment to excellence and want to be part of something meaningful.
Equal Opportunity Employer
Mission Critical Electronics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
About the Role:
The Direct Marketing Specialist I plays a crucial role in developing and executing targeted marketing campaigns that drive customer engagement and revenue growth. This position focuses on analyzing customer data to create personalized marketing strategies that effectively reach and influence the intended audience. The specialist will collaborate with cross-functional teams to design, implement, and optimize direct marketing initiatives across multiple channels, including email, direct mail, and digital platforms. Success in this role is measured by the ability to increase response rates, improve customer retention, and contribute to overall marketing objectives. The role requires a detail-oriented and analytical mindset to continuously assess campaign performance and recommend improvements.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience with direct marketing techniques and campaign management.
- Proficiency in data analysis and marketing software tools such as CRM systems and email marketing platforms.
- Strong written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications:
- Experience with digital marketing channels including social media and PPC advertising.
- Familiarity with marketing automation tools and A/B testing methodologies.
- Knowledge of customer segmentation and database management.
- Certification in digital marketing or direct marketing is an asset.
- Previous experience working in a B2B or B2C marketing environment.
Responsibilities:
- Develop and execute direct marketing campaigns tailored to specific customer segments.
- Analyze customer data and campaign results to identify trends and opportunities for optimization.
- Collaborate with creative, sales, and analytics teams to ensure cohesive messaging and branding.
- Manage campaign timelines, budgets, and vendor relationships to ensure timely and cost-effective delivery.
- Prepare detailed reports on campaign performance and present insights to stakeholders for strategic decision-making.
Skills:
The required skills enable the specialist to design and implement effective direct marketing campaigns by leveraging data-driven insights and marketing technologies. Analytical skills are essential for interpreting customer data and campaign metrics to refine strategies and improve outcomes. Communication skills facilitate collaboration with internal teams and external vendors, ensuring alignment and clarity in campaign execution. Project management abilities help in organizing multiple campaigns, managing timelines, and adhering to budgets. Preferred skills such as familiarity with digital marketing tools and automation enhance the specialist’s capability to innovate and optimize campaigns in a rapidly evolving marketing landscape.
Please note: This is an in-person position. This role is not remote. All compensation amounts listed in this posting are in Canadian dollars (CAD).
