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Added 3 mins ago
S
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Added 6 hours ago
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MM Coaching Limited

Senior Direct Response Copywriter - High-Ticket Coaching (Remote)

Remote, Canada

Remote

Contract

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Applications open in a new tab.

Job details

Job type: Contract
Workplace: Remote
Working hours: 20 hours a week
Posting language: English
Posted: Oct 26, 2026

Original job description

Who We Are We help men save their marriages through online coaching that gets results, often where traditional counseling hasn't.

Check out the Marriage Reset YouTube channel (https://www.youtube.com/@marriagereset) and Instagram (https://www.instagram.com/joshhudson.marriagereset/).

The Role We are hiring a Senior Direct Response Copywriter to own the message everywhere it appears at an eight-figure men's coaching company: the ads, the VSL, the funnel pages, and the email.

Responsibilities

Market research and ideation
Writing copy for ads, the VSL, funnel pages, and emails
Briefing the video editors and reviewing cuts against your script
Reviewing the analytics and iterating on what the numbers show
Keeping all copy within ad platform policies

You'll report to the Head of Paid Marketing and work closely with the founder.

Must have:

Excellent written and spoken English, at a native or near-native level
Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls (ad → opt-in/VSL → application → call → close), with results you can show: cost per call, ROAS, or revenue attributed to your copy
Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale
Written Meta ad copy at volume, week after week, and tracked which concepts won and why
Email marketing expert: daily broadcasts, sequences, deliverability, and revenue attribution, not just open rates
Able to give this role at least 20 hours a week, ideally 30 or more, with at least 3 hours a day overlapping European hours

Nice to have:

You have written for an offer built on emotions and relationships- men’s or personal transformation, grief, parenting, therapy-adjacent- rather than only make-money-online. And you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
Comfortable reviewing a rough cut against your script and giving an editor clear notes
ActiveCampaign, GoHighLevel, ClickFunnels, Hyros
Experience with testimonial and case study ads
You've managed or mentored writers or editors
You've run your own business or built something inside one
You've written for an offer built on emotions- relationships, men's or personal transformation, grief, parenting, therapy-adjacent, faith- and you understand, from life or work, why a husband and wife can both be trying and still not understand each other.
Worked inside a company or offer doing $500,000+ per month in revenue, so you know what volume, speed, and scrutiny look like at that scale
Copy you personally wrote has sold at least $1 million in revenue, with numbers you can show and someone who can confirm them
Done real voice-of-customer research (sales-call reviews, customer interviews, reply mining) and turned it into copy
Operated in a compliance-sensitive vertical where ad copy could get an account restricted
Experience with ActiveCampaign, GoHighLevel, ClickFunnels, Hyros

What You'll Be Doing

Ads. You'll write new concepts and iterations based on the angles and customer profiles the Head of Paid Marketing sets. That includes high-income professionals (business owners, executives, engineers, doctors, finance people), the broader market, the analytical "engineer" type, testimonial ads, mechanism ads, and ads for different awareness levels. You write the scripts and the primary text. Each concept comes with a hypothesis, a target avatar, and your reasoning, and before you share it, you ask yourself one question: will this actually work? It's a high-volume role, with a steady flow of new concepts and iterations every week, scripted and briefed by Wednesday.

Creative direction. You'll manage the video editors. You write the briefs and shot lists and show them what good looks like. They edit, and you make sure the final ad is right: pacing, the hook, captions, visuals, music, formats, and whether it still says what you wrote. You approve the final cut before it goes to review. You'll also brief our spokesperson for recordings (script, hook options, intros) and source, script, and brief testimonial ads, especially with higher-income clients. You keep production moving from brief to finished ad.

VSL and funnel copy. You'll write VSLs from the Head of Paid Marketing's brief, starting with a rewrite of the current one and then new VSLs for specific avatars. You'll also write opt-in pages, sales pages, TSLs, retargeting copy, and the copy for every CRO test. What the ad promises should match what the opt-in, VSL, and emails deliver. From time to time, you'll write longer pieces like a webinar or a case study.

Email. You'll send a daily broadcast built on the same angles as the ads and written to book calls. You'll also write the nurture, post-opt-in, show-up, and release sequences, testing one thing at a time. You'll look after email revenue and deliverability, report weekly on broadcast revenue, autoresponder revenue, and which emails booked calls, and share the best ideas with the ads team.

Research. You'll read the sales calls the Head of Paid Marketing flags and the replies to our emails, and keep the objection list and customer language doc up to date. You'll go through the Monday report (cost per call and ROAS by concept) and decide what to iterate. You'll keep an eye on competitor ads and VSLs, keep a swipe file, and share how we can do better. You'll tag each ad as new or iteration and mark it a win or loss after the Friday review, so we can both see your hit rate.

Compliance. You'll write to our claims standard and flag anything risky before review. Ad accounts in our space can be restricted quickly, so the copy needs to sell while keeping the account safe.

AI. We use AI every day and hope you will too, for research, structure, and reviewing your own work. That said, AI-written copy is easy to spot and doesn't convert well, so the writing itself needs to be yours.

Work from Anywhere - Fully remote position | Full-time

Flexible Hours - Structure your workday in a way that fits your life, with at least 3 hours of daily overlap with European or Dubai working hours

Interested in Joining Us?

Please review the job description carefully. If your experience aligns with the role and this opportunity excites you, we’d love to hear from you.

Note: We appreciate the time you put into applying. Our review process takes 1–2 weeks, and we’ll reach out if you’re shortlisted. If you haven’t heard from us within two weeks, we won’t be progressing your application this time.

Thank you for your interest in Marriage Reset!

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More about this job

Responsibilities

The Senior Direct Response Copywriter will own the messaging across ads, VSLs, funnel pages, and emails for a high-ticket coaching company. They will manage creative production, analyze performance metrics, and iterate on copy to drive conversions.

Requirements

Candidates must have extensive experience in direct-response copywriting for high-ticket offers and a proven track record of scaling revenue. Proficiency in managing ad platforms, email marketing, and funnel optimization is essential, along with native-level English skills.

Skills

Direct Response Copywriting
Market Research
Email Marketing
Sales Funnel Optimization
Meta Ads
VSL Scripting
Conversion Rate Optimization
Analytics
Creative Direction
ActiveCampaign
GoHighLevel
ClickFunnels
Hyros
Copywriting
Content Strategy

Remote locations

Canada

Remote locations (standardized)

Canada

Visa sponsorship

Not detected in the job text

Keywords

Direct Response
Copywriting
High-Ticket
Coaching
Funnel
VSL
Email Marketing
Meta Ads
ROAS
ActiveCampaign
GoHighLevel
ClickFunnels
Hyros
CRO
Market Research
Creative Direction
Conversion
Sales Copy
Webinar
Customer Avatar
Compliance
Analytics
Remote
Content Strategy
Performance Marketing

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