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Molson Coors

District Sales Manager - Moncton

Moncton, NB, Canada

Experience: 5+ years progressive sales experience in the Molson organization and/or other consumer packaged goods - including retail experience
Posting language: English
Posted: Sep 22, 2026

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Original job description

Requisition ID: 40027

Cheers to creating an incredible tomorrow! 

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights:

We are looking for a District Sales Manager (DSM) for New Brunswick/Prince Edward Island preferably based at the Moncton Brewery. The DSM will lead, manage, coordinate, ensure and check delivery of the sales plan, execution standards and financial budget in assigned market. This is accomplished by continuously and purposefully managing, delegating, checking, coaching, training, reviewing and evaluating the sales representatives, and through personal contact with key customers.

What You’ll Be Brewing:

Fulfilling the sales and financial plans to deliver targets as measured by profit, volume, distribution, outlet execution and call coverage.
Ensure compliance with trade spend resource allocation including planning, business case proposal, approvals, and regular management within area of responsibility.
Manage relationships with key customers, build activation plans and sponsorship programs within the region to ensure delivery of sales plans and targets.
Involved in setting, cascading, and tracking of sales targets for the relevant period (month, week, day) as per company standards.
Implements weekly/monthly meeting cadence to provide relevant sales performance, market situation, and competitive activity internally.
Promotes an appropriate level of competition across the team to drive results, by tracking performance, recognizing wins and being responsible for disciplined follow up against the plan. This will include taking immediate action when gaps or new opportunities are identified.
Executes In-Market Routes, including audits, coaching, and performing account visits.
Drives brilliant execution by ensuring Sales Representatives are regularly coached virtually and in person.
Executes all people processes within established guidelines and policies, including but not exclusive to all elements of the people management cycle; recruitment and selection, and annual salary planning

Key ingredients :

You thrive on challenge and competition. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy
Post-Secondary degree with a preference for marketing or business-related degree
5+ years progressive sales experience in the Molson organization and/or other consumer packaged goods - including retail experience
Cross functional experience in Marketing as asset. 
Industry / Molson Knowledge, as well as Brewery / Product Knowledge
Demonstrated ability to lead a professional sales team
Strong customer service orientation - “Customer Preferred Supplier Focused”
Demonstrated ability in negotiation, professional selling and time management skills and budget management
Candidates must currently have and maintain a valid driver’s license with no limitations/restrictions. You will be asked to provide us with a recent copy of an MVR (Driver’s Abstract)
As part of the recruitment process, the candidates will be required to provide consent to complete a criminal background

Beverage Bonuses:

Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
Ability to grow and develop your career centered around our First Choice Learning opportunities
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

Job Posting Grade: 11

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected].

Pay and Benefits:

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $80,800.00 - $106,100.00 (posting salary range) + 30% target short term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.

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More about this job

Responsibilities

The District Sales Manager is responsible for leading the sales team to achieve financial and volume targets while ensuring high standards of outlet execution. This role involves coaching sales representatives, managing key customer relationships, and implementing strategic sales plans within the assigned territory.

Requirements

Candidates must possess a post-secondary degree in business or marketing and at least 5 years of progressive sales experience in consumer packaged goods. A valid driver's license and the ability to pass a criminal background check are mandatory requirements for this position.

Skills

Sales management
Strategic planning
Budget management
Negotiation
Professional selling
Time management
Team leadership
Coaching
Market analysis
Performance tracking
Retail experience
Business development
Account management

Benefits

Health insurance
Dental insurance
Vision insurance
Retirement savings plan
Employer match
Paid time off
Wellness program
Employee assistance program
Parental leave
Incentive plans
Free beverages

Visa sponsorship

Not detected in the job text

Keywords

District Sales Manager
Consumer Packaged Goods
Sales Strategy
Budgeting
Retail Execution
Team Coaching
Account Management
Market Trends
Negotiation
Performance Metrics
Business Planning
Leadership
Customer Service
Beverage Industry
Hybrid Work

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