Requisition ID: 39546
Crafted Highlights:
In the role of Manager of Brand Insights working in Toronto, CA, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand Team. You will be accountable for leading the development of consumer learning plans, supporting the total Molson Coors Canadian portfolio. You will champion Molson Coors brands with human-led insights and consult brand teams on key marketing plans and initiatives. These initiatives must drive value and sales for our consumers, our distributors, and our company.
This position reports to the Director of Brand Insights and works closely with marketing leadership to deliver solutions that drive profitable growth for MCBC.
In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and marketing initiatives:
We understand the intersection between people, culture, technology, and commerce in ways that make our marketing relevant in today’s complex marketplace.
What Youâll Be Brewing
We are seeking a dynamic insights professional to support our Canadian insights team. In this role, you will set the consumer learning agenda for brand teams, inclusive of brand foundations & positioning, creative development, messaging, consumer profiling and segmentation and much more. Key responsibilities include:
Research and insights expertise:
Plan, design and conduct various consumer research studies. This includes vendor/partner sourcing, evaluating cost/benefit tradeoffs in research design, leading internal cross-functional collaboration to execute and generate insights to drive decision making.
Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building strong and relevant brands with a consumer first mindset.
Data analysis and storytelling:
Collaborate with cross-functional teams (marketing, media, innovation, shopper, portfolio strategy) to integrate insights into business strategies and actions.
Develop robust deliverables highlighting key consumer behavior and trends. Responsible for integrating multiple data sources such as Brand Health tracking, IRI/Nielsen Panel, Ipsos, etc., while also conducting custom quantitative research and qualitative research projects to inspire and inform our marketing and leadership team.
Deliver impactful presentations tailored to diverse audiences, including key stakeholders and senior leadership. Translate complex data and research findings into clear, engaging and actionable narratives.
People Management:
Who Weâre Looking For
You’re an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.
Key Ingredients
Beverage Bonuses
- We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
- We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
- Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
- Ability to grow and develop your career centered around our First Choice Learning opportunities
- This role will be in person Monday through Thursday in office With Friday working from home.
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected].
Pay and Benefits:
At Molson Coors, weâre committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings: $116,900.00 - $153,400.00 (posting salary range) + 15% target short term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
