Associate Director, SEM
- Toronto, ON, Canada
Salary Range$145,000 - $165,000 CAD · Full-time
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Job details
- Pay
- Salary Range$145,000 - $165,000 CAD
- Job type
- Full-time
- Apply by
- Experience
- Ideal candidate has 5+ years of agency Google advertising experience and has directly managed paid search budgets of $100,000+ in monthly ad spend.
- Posting language
- English
- Posted
Original job description
About The Role
The Associate Director of Paid Search will report to the Paid Search Director of Account Services. In this role, you will lead a team of Senior Managers and Account Managers, overseeing their day-to-day work and their overall professional development. Our Paid Search team members are experts in paid search advertising, responsible for driving KPI improvements and developing cutting-edge strategies tailored to client goals. As a talented digital marketer yourself, you will also directly manage paid search efforts for 1-3 large client relationships: developing strategy, overseeing execution, and communicating directly with the client.
We are looking for someone with a passion for paid search advertising, well versed in other digital acquisition channels, and a people-focused leader who wants to join a fast-growing, fun digital agency that is hyper-focused on client performance and ROI. The ideal candidate is confident in their ability to drive improvements in account performance, but also to manage and develop our awesome talent.
Responsibilities
Team Management:
- Manage and coach a growing team of Paid Search Senior Managers, Account Managers and Analysts
- Lead paid search across B2B or B2C Lead Gen as well as DTC ecommerce clients
- Responsible for optimization to core KPIs
- Planning and execution
- Train your team in advanced Google/Bing and other search partner advertising skills including paid search strategy, forecasting, reporting analytics data visualization, etc.
- Focus on personal development through ongoing feedback, goal reviews, and quarterly 1-on-1s with team members.
- Provide support and recognition for your team.
- Support department and agency-wide thought leadership and training initiatives
- Generate and oversee strong revenue growth from client renewals.
- Participate in onboarding, renewal calls, and other important client communications with top Google advertising accounts.
- Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives.
- Together with the team, create and overlook well performing paid search strategies across Google and Microsoft Ads
- Conduct weekly account reviews with your account managers.
- Provide optimization assistance and account troubleshooting.
- Analyze performance data and KPIs.
The essentials:
- Ideal candidate has 5+ years of agency Google advertising experience and has directly managed paid search budgets of $100,000+ in monthly ad spend.
- Experience directly managing both B2B and B2C Google advertising efforts.
- Passion for crunching numbers, analyzing data, and navigating Excel spreadsheets
- You frequently find yourself stepping into leadership roles and want those around you to succeed
- You can use strong and persuasive communication when discussing paid search performance with clients and your team
- ‘Driven’ and ‘Innovative’ are attributes commonly associated with you
- Not afraid to get in the weeds, but still also able to identify the larger direction of the team & paid search industry.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
Salary Range$145,000 - $165,000 CAD
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery - taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.
This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents - and resonates with - the world around us.
More about this job
Responsibilities
Lead and develop a team of paid search managers and analysts, overseeing their work, coaching, and professional growth. Manage paid search strategy and execution for major client accounts, optimize performance against KPIs, analyze results, and support client communications and revenue growth.
Requirements
Candidates should have at least five years of agency Google advertising experience, including direct management of paid search budgets of $100,000 or more in monthly spend and experience with both B2B and B2C campaigns. They should be strong in data analysis and Excel, communicate persuasively, and demonstrate leadership, initiative, and the ability to balance hands-on account work with broader strategic direction.
Skills
- Paid Search Advertising
- Google Ads
- Microsoft Ads
- Team Leadership
- People Management
- Digital Marketing Strategy
- B2B Advertising
- B2C Advertising
- Lead Generation
- E-commerce Advertising
- KPI Optimization
- Budget Management
- Forecasting
- Performance Analytics
- Excel
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
- Sales
Keywords
- Paid Search
- Google Ads
- Microsoft Ads
- Bing Advertising
- Search Partner Advertising
- Digital Acquisition
- B2B
- B2C
- Lead Generation
- Direct-To-Consumer
- E-commerce
- Client Account Management
- Team Management
- Coaching
- Professional Development
- Paid Search Strategy
- Campaign Optimization
- Key Performance Indicators
- Forecasting
- Reporting
- Analytics
- Data Visualization
- Performance Data
- Account Reviews
- Troubleshooting
- Revenue Growth
- Client Renewals
- Monthly Ad Spend
- Excel
- Return On Investment