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Motus

Senior Product Marketing Manager

ON, Canada

Apply on job-boards.greenhouse.io About employer

Applications open in a new tab.

Job details

Experience: 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
Posting language: English
Posted: Jun 26, 2026

Original job description

Motus is the complete solution for managing employee driving, built for smarter personal vehicle use. With more than 90 years of proven expertise, Motus brings together reimbursement, risk mitigation, and advanced analytics into one platform that helps organizations maximize field team productivity, optimize vehicle spend, and reduce corporate risk exposure. Backed by unmatched benchmark data and time-tested best practices, Motus supports more than 700,000 drivers across 3,000+ companies and remains the trusted leader in employee driving programs.

At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.

Position Description:

As Senior Product Marketing Manager, you'll drive product positioning, go-to-market strategy, and adoption for our flagship Motus Reimburse and Motus Protect solutions. You'll translate consumer, competitor, and marketplace insights into differentiated messaging, competitive strategies, and value propositions that influence product direction and drive business growth.

You'll partner closely with Product, Sales, Customer Success, GTM Enablement, and Marketing to influence product direction, inform roadmap decisions, and carry out high-impact go-to-market programs that accelerate adoption, retention, and revenue growth. As a modern product marketer, you'll embrace AI, automation, and groundbreaking technologies as force multipliers. You will find new ways to accelerate research, improve decision-making, and scale the impact of product marketing across the organization.

This role reports to the Vice President of Product Marketing.

If you're excited to influence product and go-to-market strategy, unlock new growth opportunities, leverage emerging technologies to amplify your impact, and tell compelling customer-centric stories, we'd love to talk with you.

Position Duties:

Own go-to-market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through product launches, sales enablement, customer advocacy, and coordinated cross-functional execution.
Influence product roadmap priorities, go-to-market strategy, and investment decisions through customer, competitive, and market insights. Partner with Product, Sales, and Customer Success leaders to define success metrics, measure performance, and drive measurable business outcomes.
Conduct market, competitive, and customer research to uncover actionable insights that improve win rates, accelerate adoption, identify growth opportunities, and shape product strategy, positioning, ideal customer profiles, buyer personas, and go-to-market decisions. Leverage AI and modern research tools to accelerate insight generation and deepen market understanding.
Develop differentiated positioning, messaging, and value propositions that increase market awareness, strengthen competitive differentiation, improve conversion, and drive customer acquisition, retention, and expansion. Reinforce Motus's market position through compelling customer stories, data, and proof points.
Leverage AI, automation, and emerging technologies to build scalable approaches to market intelligence, competitive strategy, content creation, and go-to-market execution that increase team effectiveness and accelerate business outcomes.
Influence and align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution, remove barriers to growth, and deliver exceptional customer experiences.
Communicate market opportunities, business risks, performance insights, and strategic recommendations to senior leadership, enabling informed investment decisions and organizational alignment on growth priorities.

Desired Skills & Experience:

6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go-to-market execution.
Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies.
Customer-centric mindset with a proven track record to translate customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results.
Strong analytical skills with the ability to synthesize quantitative and qualitative data into actionable recommendations, strategic decisions, and business outcomes.
Curiosity and adaptability with a demonstrated ability to quickly learn new technologies, embrace emerging AI capabilities, and continuously improve how work gets done.
Experience leveraging AI, automation, or modern productivity tools to improve research, decision-making, content development, or go-to-market execution.
Excellent written and verbal communication skills, including experience presenting recommendations, influencing stakeholders, and driving executive-level decisions.
Proven ability to build alignment and influence cross-functional stakeholders across Product, Sales, Customer Success, Marketing, and Enablement teams.
Self-starter who thrives in a fast-paced environment, balances strategic thinking with execution, and effectively handles opposing priorities.

Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $145,000 - $170,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.

Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.

Motus Benefits:

Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
Open Paid Time Off
Flexible Spending Accounts & Health Savings Accounts
Motus-Fidelity 401K Plan
Company-paid Short/Long-term Disability & Basic Life Insurance Plans
Family Planning and Parenting Support Benefits through Maven
Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
$1000 Home Office Reimbursement Program
$2000 Internal Referral Program
WorkAnywhere Reimbursement of Internet and Cellular Costs
16 weeks maternity and adoption leave
12 weeks paternity leave

Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.

Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Apply on job-boards.greenhouse.io About employer

More about this job

Responsibilities

The Senior Product Marketing Manager at Motus will own go-to-market plans and launches for assigned products, and run market, competitive and customer research to shape positioning and product strategy. They will also build messaging and value propositions and align Product, Sales, Customer Success and Marketing teams.

Requirements

Candidates need 6+ years in product marketing, marketing, consulting or business strategy, ideally B2B SaaS. They need strong analytical skills, excellent communication with executives, cross-functional influence, and experience using AI or automation tools in research and go-to-market work.

Skills

Go-to-market strategy
Product positioning
Messaging and value propositions
Competitive analysis
Market and customer research
Product launches
Sales enablement
B2B SaaS marketing
Buyer personas
Ideal customer profiles
Data analysis
Stakeholder alignment
Executive communication
AI-assisted research
Marketing automation
Cross-functional leadership
Revenue growth strategy
Customer advocacy

Benefits

Medical, dental and vision insurance
Open paid time off
Flexible spending and health savings accounts
401k with company match
Company-paid disability and basic life insurance
Family planning and parenting support
Mental and physical well-being coaching and therapy
Home office reimbursement
Internal referral bonus
Internet and cellular reimbursement
16 weeks maternity and adoption leave
12 weeks paternity leave

Keywords

Product Marketing
Go-to-market
GTM strategy
Product positioning
Competitive analysis
Market research
Customer insights
Messaging
Value proposition
Product launch
Sales enablement
B2B SaaS
Customer adoption
Retention
AI tools
Marketing automation
Senior Product Marketing Manager
Fleet reimbursement
Employee driving
Risk management

Seniority

Senior

Perks

Generous paid time off
Flexible hours
Parental leave
Retirement plan
Performance bonus
Wellness program
Remote work allowance

Tools

AI tools

Languages

English

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Work requirements

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