Performance Marketing Manager (DTC E-commerce)

About MyMagicHealer

MyMagicHealer is a DTC skin wellness brand on a mission to help people stress less over their skin.

We've helped hundreds of thousands of customers discover a simpler approach to caring for flare-prone skin, and we're building a globally recognized brand in an underserved category.

We're looking for an exceptional Performance Marketing Manager who knows how to turn paid media into profitable, scalable growth.

This is not a role for someone who simply manages campaigns. We need someone who thinks like a business owner, understands the numbers, moves fast, and takes full accountability for results.

What You'll Own

1. Paid Media Strategy & Execution

• Own Meta Ads and Google Ads performance, with a primary focus on growing Shopify revenue.
• Develop and execute strategies to scale customer acquisition profitably.
• Manage campaign structures, budgets, bidding, audiences, and optimization.
• Identify opportunities to improve ROAS, MER, CAC, and contribution margin.
• Proactively identify performance issues and implement solutions.

2. Creative Performance & Testing

• Work closely with our creative team to develop high-performing advertising concepts.
• Translate performance data into actionable creative briefs and testing priorities.
• Build a structured creative testing system across hooks, angles, formats, and audiences.
• Identify winning creatives and scale them systematically.
• Understand the psychology behind why customers buy, not just which ads convert.

3. Conversion & Funnel Optimization

• Analyze the entire customer acquisition journey, from ad impression to purchase.
• Identify opportunities to improve landing pages, product pages, offers, and conversion rates.
• Collaborate with the e-commerce team to improve AOV, CVR, and new-customer profitability.
• Develop hypotheses, execute tests, and measure results.

4. Financial & Performance Ownership

• Own paid acquisition performance and budget allocation.
• Understand contribution margin, customer acquisition economics, and profitability.
• Build forecasts and performance plans to hit monthly and quarterly growth targets.
• Provide clear reporting on what's working, what's not, and what we're doing next.
• Make decisions based on business outcomes, not vanity metrics.

Who We're Looking For

• 4+ years of hands-on performance marketing experience, ideally with scaling DTC e-commerce brands.
• Proven experience managing significant monthly Meta and Google advertising budgets.
• Demonstrated ability to scale Shopify revenue while maintaining acquisition efficiency.
• Deep understanding of Meta Ads, Google Ads, Shopify, attribution, and performance analytics.
• Strong creative instincts and experience working with creative strategists.
• Highly analytical, commercially minded, and comfortable owning revenue targets.
• Experience with Triple Whale, GA4, and CRO is a strong advantage.
• Excellent communication, organization, and problem-solving skills.

The Person Who Will Thrive Here

You're someone who:

• Takes ownership. You don't wait for someone to tell you what needs fixing.
• Thinks strategically. You understand how paid media connects to the entire business.
• Moves fast. You test, learn, iterate, and execute without unnecessary delays.
• Loves the numbers. You understand that profitable growth matters more than impressive-looking ROAS.
• Challenges assumptions. You bring ideas, solutions, and opportunities to the table.
• Has high standards. You hold yourself accountable without needing someone to push you.
• Wants to build. You're excited by the opportunity to help scale a challenger brand into a category leader.

What Success Looks Like

In your first 90 days, you'll have:

• Built a clear understanding of our customer acquisition economics.
• Identified and implemented opportunities to improve paid media efficiency.
• Established a predictable creative testing and optimization process.
• Developed a scalable acquisition strategy across Meta and Google.
• Demonstrated measurable improvements in acquisition performance and contribution profitability.

Why Join MyMagicHealer?

• Work directly with the founder and leadership team.
• Take meaningful ownership of growth and performance.
• Join an ambitious brand with significant growth opportunities.
• Collaborate with a team focused on innovation, speed, and execution.
• Make a tangible impact on a brand helping hundreds of thousands of customers.

How to Apply

Send your resume and a brief overview of 2–3 DTC brands you've helped scale, including:

1. Monthly advertising budgets you've managed.
2. Revenue growth and profitability improvements you've delivered.
3. Your approach to scaling paid acquisition profitably.

We value demonstrated results, ownership, and execution over impressive job titles.